Catch the latest in martech, from Iterable’s new AI agent to Seedtag’s latest AI Intention Models in this weekly martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Marketers need to have one unified view of their customer and every touchpoint with their brand, in order to better provide value and market to these customers. They want to target and segment, and then seamlessly activate across all of the places where their target customer is spending their time, which requires ecosystem connectivity. What many people don’t think about is that connectivity also makes measurement possible, so that marketers can make informed, real-time decisions about their investments, and get the most out of their spend.

–Travis Clinger, Chief Connectivity & Ecosystem Officer @ LiveRamp

Top MarTech News of The Week – 31^st March to 4^th April 2025

• ResponsiveAds Launches Programmatic Fluid™ 250, a Full-Bleed Rich Media Ad Format to Replace Fixed-Sized Display Ads
• TELUS Digital Deepens CX Capabilities Through Strategic Collaboration with Zendesk
• Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
• New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed
• Fullstory Unveils AI Agent-Powered Behavioral Data Solutions To Transform Customer And Employee Experiences
• Iterable Unveils Iterable Nova™ A New AI Agent to Power Moments-Based Marketing
• Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud
• Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and Operations
• Cyara Unveils Next-Gen Platform for Assuring CX Across Voice, Digital, and AI Channels with Expanded Coverage in 100+ Countries
• FlowChai Launches Advanced AI-Powered Platform to Upends SEO Content Creation Through Natural Language Conversations

Top MarTech Articles on Marketing Tech and Data, Ecommerce, Loyalty ROI and more!

• Why Gen Z Demands a New Approach to Digital Marketing  – 5 Ways to Rethink Your Approach
• How Ecommerce Businesses Can Drive Engagement & Conversions with Content Management Systems
• Maximising Loyalty ROI: A Guide for Australian Retailers
• Using MarTech to Drive Interactive Brand Marketing Journeys
• Marketing Technology For Banks: The Latest MarTech Tools Driving Banking Norms
• How New Martech Innovations Are Shaping The Future Of Product Development And Innovation?

MarTech Q&A of The Week

Marketers play a pivotal role in shaping their organization’s approach to AI. It’s not just about implementing the latest AI technology or tool, but rather strategically integrating AI to drive more operational efficiencies while creating breakthrough customer experiences.

– Maria Robinson, Chief Marketing Officer @ Airship

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX

Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys