How can marketers tighten their attribution process? And what should advertisers and marketers do to enhance the end user ad experience today? Find out more in this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Across the globe, GTM teams are leaning on AI-powered enablement to fundamentally enhance their daily activities and drive growth for their organization. When multiple teams are able to focus on powerful initiatives together, this is felt across the company. In fact, recent data found 79% of respondents agree that using AI-powered technology in the workplace boosts productivity, freeing up time to focus on revenue-generating activities.

– Krish Mantripragada, Chief Product Officer at Seismic

MarTech Shout-out-of-the-Week!

Glassbox

Glassbox is a premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their customers online. Purpose-built for the enterprise, Glassbox securely captures data across infinite digital interactions to understand the root causes behind customer behaviors, transforming data into decisions so brands can act in mere minutes.

Top MarTech News of The Week: 09th Sept to 13^th Sept

• Twilio Expands Access to Rich Communication Services to Enhance Branded Messaging and Build Customer Trust
• Sprout Social Unveils Latest Product Innovations to Streamline Marketers’ Work, Accelerate Business Insights with AI, and Simplify Social Customer Service
• Persado AI Drives $2.5 Billion in Revenue for Financial Services Brands
• MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers
• Landbase Raises $12.5M to Automate Go-To-Market
• Brightcove Unveils the ‘Brightcove AI Suite’ with Solutions to Supercharge Content Creation, Engagement and Revenue
• Boostr and Salesforce Collaborate to Enhance Advertising Management Capabilities For Media Companies

MarTech QnA with the Expert

There is an abundance of technology out there and it’s our job to weed through that. There are going to be new technologies coming out today that will add value to your organization, so invest in learning what is out there. You will improve not only as a marketer, but also elevate the marketing function in your organization.  And if you don’t keep up with the times, I can assure you someone else will happily take your place.

–David Rabin, CMO at Lenovo SSG

MarTech Articles on AI Buzz, Multi-touch Attribution, Push and Pull Marketing and more!

• The AI Buzz: Separating Hype from Reality
• Consolidating Enterprise Software Vendors and DAPs: Is It a Good Thing?
• 8 Benefits of Multi-Touch Attribution
• Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
• What is Push and Pull Marketing: Tips that Help
• Future Trends in Martech that will Shape Digital Customer Experiences
• The Strategic Evolution of MOps in the Age of AI
• Is The ”New Automation” Mindset Necessary Today?
• How is Generative AI Changing the Email Marketing Space?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo