Grab the latest insights, news updates and trends in martech from this week’s industry highlights by MarTechSeries:

___________

Marketing and Marketing Tech Quote-of-the-Week!

Adopt a Multi-Channel Approach, don’t rely on a single platform. Combine CTV, programmatic display, audio, and social for stronger results. Stay Agile with AI & Automation, use AI powered tools for campaign optimization, but keep a human in the loop approach for strategy and brand safety. Think Beyond CPMs, ocus on engagement, conversions, and long-term ROI, not just the cheapest impressions.

–Will Batson, Head of Growth @ AdLib Media Group

MarTech Shout out-of-the-Week!

The Trade Desk

The Trade Desk is the fastest growing demand-side platform — offering agencies and advertisers best-in-class technology to manage digital campaigns.

Top MarTech News of The Week – 10th to 14th March, 2025

• Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data
• Redbrick Acquires Newsletter Advertising Platform Paved
• Aprimo Unveils New Content Operations Innovations to Accelerate Content Planning and Personalization
• RAD Intel Announces Major Enhancements to RAD Score™ – the AI Driven Metric Transforming Influencer & Content Marketing
• GRID Launches GRID Play: Unlocking Advanced In-Game Data Solutions for Competitive Games
• Consumer Edge Enhances Product Suite with Launch of Click, a First-of-Its Kind Offering that Integrates Global Web Traffic and Transaction Data to Unlock Elevated Consumer Insights
• Rokt and Oracle Red Bull Sim Racing Launch All-Female iRacing Team
• Similarweb Unveils App Intelligence, Redefining Digital Intelligence with Unified Web and App Insights
• Resulticks Unveils Genie: AI-Powered Agent For Marketers Cuts Workload by 40%, Drives Real-Time Audience Engagement
• Omneky Launches Smart Ads: Automated Ad Generation for Smarter Campaigns

Top MarTech Articles on WhatsApp Marketing, Using AI to Scale, The Future of Marketing Automation and more!

• The Evolution Of Whatsapp Marketing: A Game-Changer For Business Communication
• Technology, Positionless Marketing Help Win Battle Against Email Fatigue
• Harnessing AI for Scalable and Hyper-Personalized Content Management
• Strategies and Tools for Improving Email Deliverability
• Is Martech Transforming the Creator Economy?
• How Marketing Automation is Redefining Digital Marketing Workflows
• Digital Out-of-Home (DOOH) Advertising: Reaching Local Audiences on the Go

MarTech Q&A of The Week

There are so many wonderful tools these days that it can be easy to forget the often-unmatched value of a simple conversation. Getting in the room with a customer and hearing about the problems they are facing, whether it is with your tool or in their business, cures any number of ills. Customers feel heard, product managers feel connected to the value they are delivering because it has a face and a name and was borne out of a relationship, and provides context that is often missing from analysis done across larger data sets.

–Sarah Speigle, Director of Product @ InMoment

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys

Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub