Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Formative Chatbot Integrations Coming To Workplace by Facebook

Formative Bots Can Be Integrated with Any Enterprise Communication Platform Formative, a cloud-based platform for productivity tools (bots), announced that its integrations for Workplace by Facebook will be made available in the coming weeks. Formative is among a select group of Workplace partners that have integrated with Workplace's newly announced App Directory. "The future of work is about working together in a more collaborative and data-driven workplace, and our mission is to empower people with virtual…

Permira Funds to Acquire Cisco’s Service Provider Video Software Solutions Business

Permira to Create New Company Specifically Focused on Service Provider Video Operators and their Customers Permira, the global private equity firm, and Cisco, announced that a company backed by the Permira Funds has entered into a definitive agreement to acquire Cisco’s Service Provider Video Software Solutions (SPVSS) business. Following the close of the transaction, the Permira Funds will create a new, rebranded company focused on developing and delivering video solutions for the Pay-TV industry. The new company will…

Cloud Propulsion Makes SaaS Soar

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this stalemate is that almost 90% of all data available for business purposes was generated in the last couple of years. As a result, we find the cloud industry undergoing a revolution. SaaS models are now an established technology across most organizational functions including finance, marketing and…

You Can Now Share GoPro Moments Directly to Your Instagram Stories

New Sharing Feature of GoPro Helps Move Content to Insta Directly From App This is the news that is going to make you smile! No more million steps to connect GoPro videos and photos to the Insta Story feature, because GoPro App has simplified life hereon. Beginning today, you can now add your GoPro photo/video directly to your Instagram story from the GoPro app in just a few taps. Other cool new tools you can experiment with include trimming your video to the exact clip desired, wide shot for that perfect angle and…

How to Champion B2B Social Selling and Deliver ROI

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’ number of phone calls from a directory and sitting idle on cold calls for eons. Then came Marketing Automation and a bunch of CRMs that helped achieve better results in customer targeting and acquisition. With a surfeit of technologies to converse with customers across any platform of…

You42 To Begin Public Presale On July 2, 2018

You42 a Social Entertainment Platform That Allows Users to Create, Share and Consume a Wide Range of Content You42, the premium social entertainment platform that allows users to exchange and monetize their content through the use of the U42 ERC-20 compliant token, announced that it will be holding its public presale on July 2, 2018, ahead of a public crowdsale (otherwise known as an ICO). The public presale comes hot off the heels of a successful private presale that raised $21.1 million, this sales event gives users a…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

Shopping on Instagram Goes Global with Shopify

Shopify Enables Shopping on Instagram for Businesses in Eight Additional Markets Shopify Inc., the leading multi-channel commerce platform, announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil. This strategic expansion unlocks the potential for Shopify’s merchants to sell to Instagram users all over the world.…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Lack of Resources is Top Challenge for Businesses’ Social Media Efforts

New Survey Reveals That 26% of Businesses Say Inadequate Staffing or Budget Is Their Main Obstacle to Success with Social Media The biggest social media challenge for many businesses is securing the necessary staffing and financial resources to manage it, according to a new survey from The Manifest and Smart Insights. More than 25% of social media marketers say this shortage of resources is their biggest obstacle to a successful social media plan. To resolve this, social media experts recommend that a company's…

Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer

Steve Lacy Elected as Executive Chairman And Tom Harty is the New President And Chief Executive Officer Meredith Corporation announced that its Board of Directors has elected Steve Lacy Executive Chairman and Tom Harty President and Chief Executive Officer, effective February 1, 2018. Lacy is currently Chairman and Chief Executive Officer and Harty is President and Chief Operating Officer. In his new role, Lacy, 63, will work with Harty to determine Meredith's strategic agenda; continue to represent Meredith to the…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

New Year Resolution: Make Social Media More Meaningful

Biopage Helps People Share Thoughtful and Long-lasting Messages Biopage, a new social media platform, is giving people a different option to do their social media: more writing, less digital content, to make social media more meaningful to their life. BioPage founder Paul Wang said he was inspired to create this new platform after hearing more and more people complain other social media platforms. "I quit Facebook." We hear it often nowadays. Social media is fun. We see beautiful pictures and fantastic videos,…

Search Discovery Announces European Expansion

Fast Growing Business Intelligence and Analytics Company Launches Uk Operations; Appoints Veteran Business Leader Brian Marin as European Managing Director By 2020, UK companies will benefit from gains of £62bn as a result of data analytics and data science, according to Statista. The manufacturing industry is expected to see the largest gains (£13bn), followed by professional services (£10bn) and retail (£5bn). Search Discovery a leading provider of enterprise business intelligence and analytics solutions and services…

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…