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How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

In Focus: Mobile and Video Trends

Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a daily viewing habit. Therefore, it is no surprise 2019 forecasts predict mobile ad spend to grow by 2.4% from 2018, whilst digital video ad spends grew 5.9% between 2017-2018 and is forecasted to grow a further 3.9% in 2019 (Pubmatic 2019). In a time of online sensory overload, advertisers are scrambling to get their content seen. Some have resorted to developing ads that pop-up or cover the content of the page,…

Pub Ocean Launches Revenue Operations Consultancy Services for Publishers

Media Industry Veterans Justin Festa and Manny Balbin to Spearhead the New Offering Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced the launch of its Revenue Operations Consultancy as an additional service for publishers. The consultancy will be spearheaded by powerhouse, media industry veterans, Justin Festa and Manny Balbin as Principal Consultants. Festa and Balbin will be based in the company’s New York City headquarters and will report to Pub Ocean’s General…

Why Context is The New King in Marketing

We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing technology is experiencing a rebirth. Contextual marketing, which fine-tunes marketing content and campaigns to a customer’s situational context, is on the rise. With traditional forms of marketing falling by the wayside due to poor performance and bad user experiences, and with increasing regulation on data privacy like GDPR, brands are…

MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions,…

Data and Creativity: Stronger Together

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp

Keith Sibson SVP, Product & Marketing at PostUp With email, audiences will tolerate a surprisingly large amount of advertising disruption if they value the content. We spoke to Keith Sibson, SVP, Product & Marketing, PostUp, to understand the major challenges for email technology companies in delivering disruption-free experiences. Tell us about your role at PostUp and the team/technology you handle. I run Product and Marketing for PostUp. We are an email and audience development platform for the Publishing…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

An Inspiring Tale from A Woman in Tech

Conductor’s New CTO Neetu Rajpal Narrates Her Story as a Woman in Tech and About Building Software for the Future, Tech Leadership, and Her Team Neetu Rajpal has served as Conductor’s VP of Engineering for the past three years, building and leading a very strong and refined engineering team in the marketing tech field. But her incredible service to Conductor is just beginning: as Conductor’s new CTO. In her new role, Neetu has been tasked with unprecedented growth for both her team (doubling our R&D team in the next…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers

Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive a greater impact of its marketing activities and to pinpoint more efficient marketing investments. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…

Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

Babbel Expands Horizon with Multichannel Campaigns by CupTheMarket

Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, has partnered with the leading Language Learning App, Babbel to deliver a multi-channel campaign that highlights the ease of learning a new language. Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be…