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Rocket Fuel Finds That Shoppers’ Habits Change Weekly, Creating Further Challenges for Retailers

Brands Must Make Real-Time Decisions, Using Their Own Data, In Order To Serve  Consumers Effectively More than half (55%) of regular online shoppers change their purchasing habits at least once a week according to new survey released today by Rocket Fuel, the leading Predictive Marketing platform provider. This presents a significant challenge for brands that advertize online, as they are already operating in a market where their audience is fragmented and consumer attention is scarce. Rocket Fuel recently announced…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

Mobile Data Exchange ‘adsquare’ Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans

The leading mobile data exchange platform – adsquare has officially moved into the US, opening its first office in New York. The news was confirmed through a blog post published by adsquare’s Berlin-based Marketing Manager Alexandrina Hadzhiyska. The expansion will allow adsquare to forge US-centric DSP integration solutions in the near future. Read Also: Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories “The United States are the most advanced market and mobile data already plays a…

Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one year, its revenue has tripled, contributed largely by continued innovation in its core product offering.  Choozle also landed additional A-1 funding of $2.4 million from its investors in 2017. It adds to the $4.6 million Choozle raised in 2015, led by Great Oaks Venture Capital and other existing investors. Choozle has raised $8.6 million so…