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Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

AWS Is Preferred Cloud Provider for Genesys Cloud Customer Experience and Contact Center Platform

Powered by AWS, Genesys Cloud improves customer engagement for companies of all sizes worldwide Today, Amazon Web Services, Inc., an Amazon.com company, announced that Genesys has selected AWS as the preferred cloud provider for Genesys Cloud, an all-in-one solution and leading public cloud contact center platform. Organizations around the world use the platform to manage and improve customer relationships across any channel, including voice, text, web chat, and social. Genesys Cloud is built on and relies upon AWS’s…

Mastercard Powers Faster, Seamless Online Shopping Experiences for Amazon Customers

Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries and food delivery to home improvement goods, apparel and entertainment; as they do, merchants are focused on providing an increasingly seamless experience. Today, Mastercard announced that Amazon customers in 12 countries across North America, Latin America, Middle East and Europe will…

Coveo Named a Strong Performer in Journey Orchestration Platforms

Experience Intelligence Leader Debuts with Highest Possible Score in Market Presence Coveo announces today that the Coveo Experience Intelligence Platform has been named a strong performer in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received among the highest scores possible in the Market Presence category. “The platform is a good fit for firms looking to unify data to transform digital and employee experiences and increase self-service and content relevancy,” the report says. Marketing…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Café Coffee Day Introduces Tech-Enabled Experience to Bring a Contactless Experience to Customers

The café will re-open 60% of its cafés in the first phase; has launched CCDonline.in for contactless orders Café Coffee Day (CCD),India’s most loved café chain has reopened 60% of its cafes across the countryin accordance with government guidelines. CCD is taking end-to-end measures keeping in mind the safety, hygiene and social distancing forits customers, employees and delivery partners. Aligned to its goal of keeping it safe and hygienic, CCD has also introduced a tech-enabled contactless experience to engage with…

Customers Are Changing, So Should Marketing

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

Kustomer Recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Evaluation based on ability to execute and for completeness of vision Kustomer,  the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announces today that it has been named in Gartner's Magic Quadrant for the CRM Customer Engagement Center report, published on June 4, 2020  by the research and advisory firm. This is the first time that Kustomer has been recognized in the report and we believe this recognition underscores the company's important role in the space, where…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

IDC Survey Finds AI Adoption Being Driven by Improved Customer Experience, Greater Employee Efficiency

A recent International Data Corporation (IDC) survey of more than 2,000 IT and line of business (LoB) decision makers confirms that adoption of artificial intelligence (AI) is growing worldwide. Over a quarter of all AI initiatives are already in production and more than one third are in advanced development stages. And organizations are reporting an increase in their AI spending this year. Delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies…

Nuxeo Launches New “Content Journeys” Podcast Series to Examine the Role of Content in Business

Monthly discussions examining the journeys organizations take with their content and how it can be used by businesses to build competitive advantage Nuxeo, the leading cloud-native Content Services Platform, today announced the launch of "Content Journeys," a new monthly Nuxeo podcast series providing valuable lessons in how organizations can build competitive advantage from content. Hosted by Nuxeo Director of Product Marketing Alan Porter, Content Journeys is a monthly discussion about the world of content in…

Snowflake Announces Next Phase of Partnership with Salesforce to Power Customers’ Business Transformations with Data

New technology innovations power customers with exceptional scale and access to data to drive business decisions Snowflake, the cloud data platform, announced the latest technology advancements from its partnership with Salesforce, the global leader in CRM, that will yield significant opportunities for joint customers. Native integrations between the two technologies will allow organizations to easily unify and analyze all data in Snowflake Cloud Data Platform and visualize it with business intelligence tools such as…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Solvvy Introduces the Conversational Concierge, the Next-Gen Chatbot Platform that Delivers Brilliant Customer Experiences

Solvvy, the leader in conversational customer experience, unveiled its "Conversational Concierge," a Next-Gen Chatbot Platform with a beautifully redesigned experience that allows top brands to effortlessly deliver intelligent, personalized, on-brand support to customers across channels. Businesses who deploy Solvvy provide their customers with a conversational experience which 'traditional' chatbots fail to achieve, with powerful out of the box capabilities that deliver outstanding ROI. "There are a number of…

SAP Drives Customer and Partner Success with SAP App Center Enhancements, New SAP Endorsed Apps Initiative

SAP SE  announced significant enhancements to SAP App Center, where customers can discover, try and buy trusted partner apps based on SAP solutions. SAP also unveiled the SAP Endorsed Apps initiative, designed to help customers solve key business challenges and become best-run intelligent enterprises. These announcements, made today at the SAP Global Partner Summit Online, will allow SAP to continue to quickly and efficiently serve partners and customers. "We're bringing a whole new level of partner commitment — uniquely…

SAP Invests in Customer and Partner Success Through New Initiatives That Create Best-run Businesses

SAP SE announced free global access to software demonstration environments to help partners navigate today's business landscape and create best-run businesses for their customers. The announcement was made at SAP® Global Partner Summit, being held online June 3. As the world continues to adjust to the COVID-19 pandemic, SAP is helping partners maintain business continuity by turbocharging its next-generation partnering movement and identifying powerful ways to help partners accelerate their customers' journey to recovery.…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…