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Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

DISH delivers Hands-Free TV with the Google Assistant

DISH First Major Pay-TV Provider to Offer Compatibility with the Google Assistant - Available on Hopper, Hopper Duo, Joey and Wally Set-Top Boxes DISH debuted its new integration with the Google Assistant for a Hands-Free TV entertainment experience. DISH customers with a Hopper, Hopper Duo, Joey or Wally can control their TV using just their voice when paired with an Assistant device, like Google Home, Android phones or iPhones. DISH is the first pay-TV provider to offer direct compatibility with the Assistant.…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of campaigns over dozens of new channels for both brands and agencies. "Today's advertising landscape poses a challenge to every marketer and media buyer coordinating campaigns across…

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch and comScore's involvement paves the way for increased ad verification measurement on mobile, helping media buyers and sellers access consistent metrics across all platforms to ensure campaigns have an opportunity to…

Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn About Dan Weiner Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network…

Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

Anodot and AWS Will Discuss Complexities and Best Practices for Creating a Real-Time Machine Learning-Based Data Analysis Pipeline with Kinesis Anodot, the AI-powered analytics company, will exhibit and demonstrate its unique AI analytics solutions at the O'Reilly's Strata Data Conference in San Jose, CA on March 6-8. Additionally, its Co-Founder and Chief Data Scientist, Ira Cohen, will speak alongside Amazon Web Service's Solution Architect and Principal Business Development Manager, Roy Ben-Alta at its session on…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The Interactive Advertising Bureau (IAB) today officially launched a training program geared for digital media buyers and sellers—“Programmatic 360: Automation Decoded”—an intensive educational course developed by industry authorities from companies such as LiveRamp, CBS Interactive, and Pandora. The course will provide detailed insights into the processes, tools, and strategic…

PitchBook Expands Leadership Team, Appoints Ex-Marchex Executive Amy Whaley As VP of People

Amy Whaley Joins PitchBook to Lead Talent Development, Recruiting, Culture and Total Rewards Amidst Rapid Growth PitchBook, the premier data provider for the private and public equity markets, today announced the appointment of Amy Whaley as VP of People (HR). Leaving her decade-long post as SVP of People Services at Marchex, Inc., Whaley brings more than 20 years of HR experience to support PitchBook's fast growth. Over the last year, PitchBook's global headcount grew by 20% and the company has plans to match that…

SmartAction to Fuel Accelerated Growth with Management Recapitalization by Staley Capital and TVC Capital

As Consumer Adoption of Artificial Intelligence-Powered Devices Reaches an Inflection Point, Smartaction Is Poised to Expand Its Market Leadership in Enterprise AI with Customer Service Solutions SmartAction, the provider of the first omnichannel customer self-service platform powered by AI, announced that it secured investments from two growth equity firms: Boston-based Staley Capital and San-Diego-based TVC Capital. SmartAction's cloud-based platform automates customer service communications in every channel, including…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

Unveiling Artsai, The First Artificial Intelligence Solution to Consolidate the Marketing Stack

Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And Eliminates The Need For Disparate Marketing Vendors Artsai has announced that it is coming out of stealth mode to unveil the first and only platform that uses artificial intelligence technology to consolidate the marketing stack for brands and publishers so they can leverage previously siloed data insights and optimize the entire customer lifecycle journey for dramatically…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

Interview with Peter Isaacson, Chief Marketing Officer at Demandbase

"The combination of ABM and AI will give marketers the ability to deliver the one thing all marketers crave: a personalized, one-to-one customer experience—at scale."On Marketing Technology MTS: Tell us a little bit about your role at Demandbase and how you got here. I started at Demandbase as Chief Marketing Officer (CMO) in 2014, prior to which I served as CMO at Castlight Health, where I helped scale the company and build the marketing team in advance of an IPO. I’ve also held leadership positions at Microstrategy…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…