Product Managers and Marketers at Leading Brands Like Microsoft, HP, and Midea Carrier Embrace Birdie’s Platform for Mining Relevant Opinion Data Sources to Uncover Insights for Better Product Lifecycle Decisions

Birdie, the AI-powered SaaS platform that delivers actionable insights for product lifecycle management and optimization, today announced it has raised $7 million in new seed round funding led by SoftBank Latin America Fund and Illuminate Ventures, with additional participation from Fusion Fund, Astella and Endeavor Catalyst.

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As part of today’s funding Marco Camhaji, managing partner of early-stage investments at SoftBank Latin America Fund, and Cindy Padnos, Founder and Managing Partner, Illuminate Ventures will both join the Birdie Board of Directors, which currently includes Birdie Co-Founders Alexandre Hadade (CEO) and Patrícia Osorio (CRO).

Birdie plans to use the new funding to significantly expand their team and accelerate growth. By the end of 2022, Birdie plans to grow its coverage area to 15 countries and deliver new capabilities to help product teams at consumer-facing brands design and launch successful products based on accurate and spontaneous user opinions.

Driven by the company’s AI-powered platform, Birdie captures and analyzes consumer opinions from multiple data sources to, with proprietary metrics and algorithms, remove the noise and uncover insights that support decision-making across the different product lifecycle stages. ​As a result, product teams can identify and monitor changes, trends, and problems with up to 40% more agility, making it easier to prioritize features and measure the impact of actions.

The company is headquartered in Silicon Valley and serves its customers in USA, Brazil, UK, Mexico, Spain, and Germany. In 2022 the company plans to expand to Japan, China, Italy, France, India, and Russia. Birdie already has a 100% remote operational structure with people in Europe, the United States, and 13 Brazilian states and serves some of the leading companies in the world, such as Microsoft, HP, Midea, and Jetson.

For example, data from Birdie has already affected the lifecycle strategy of Jetson products that are used daily by millions of consumers, with undisputable data that led to critical changes in launch strategies, feature prioritization, and manufacturing, and in some cases with 40% more efficiency.

“Before Birdie, we felt like we were always one step behind in understanding our customers, as we had to rely on market research data and surveys. We now can monitor the pulse of the customer and act on the changes as they happen. It’s like watching a movie instead of seeing a picture,” said Guilherme Koga, Sr. Director of Business Intelligence of Jetson, manufacturer of the best-selling electric scooters.

Birdie distinguishes itself by processing unstructured opinions from an array of different sources with high accuracy and granularity, combining the benefits of qualitative and quantitative data analysis methods with state-of-the-art technology. The platform also generates automatic rankings showcasing strengths, weaknesses, jobs-to-be-done, critical issues, and features with higher impact in customer satisfaction for each product and segment – becoming a strategic cockpit for Product Managers.

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Birdie already monitors more than 150 data sources including online retailers, app stores, discussion forums, and private customer experience systems such as call centers, satisfaction surveys, and social listening platforms, and has plans to increase this number by 3x over the next year.

“We want to thank SoftBank Latin America Fund, Illuminate Ventures, Fusion Fund, Astella, and Endeavor Catalyst for their support of Birdie, as we look to scale our company further and to provide greater support to product managers and marketers at consumer-facing brands and retailers alike,” said Hadade. “Birdie is meeting its vision of disrupting market research by helping companies stay on top of their products’ lifecycle performance with access to real-time, actionable insights and consumer opinions thanks to our patent-pending AI-powered platform. Having greater control for a brand’s product life cycle is vital to the success of any product manager – and we’re giving that power to PMs from physical products’ companies.”

“We are bullish on our new investment in Birdie and glad to support Brazilian entrepreneurs creating a global company. We were impressed with Birdie’s capacity to gather large volumes of data and transform them into actionable insights for corporations to develop meaningful products for their consumers. Birdie’s insights also allow companies to track the performance of their own products and compare them to the competition, highlighting the features that drive customer satisfaction. The capacity to provide up-to-date and actionable insights is key to support product development in a disruptive manner,” said Camhaji.

“We found Birdie’s value proposition to be particularly compelling. They sit at the intersection of product/customer intelligence, and the unremitting increase in competition faced by global brands. We’re delighted to back a company led by such a visionary team that is leveraging their unique know-how and deep technical capabilities to address a clear market need,” said Padnos.

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