Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018

You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine – Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news does not make you want to jump up and book your tickets to the Summit, the next bit of information certainly will.

The ABM Innovation Summit is the premier conference for B2B marketers looking to learn the “how” of ABM from real marketers who are practicing it every day. The two-day conference is set to bring together more than 1,000 B2B marketers and industry influencers for informative sessions, inspiring keynotes, ABM certification courses and networking opportunities.

Chris Golec, CEO of Demandbase, who will also be presenting at the Summit, informs, “The ABM category has exploded in the last few years, transforming B2B marketing! Challenging the status quo and getting real-world results are key themes of our conference. We’re excited to have the legendary Billie Jean King, and the comedic storyteller, Aasif Mandvi headline our conference this year, as they share their inspiring experiences, along with presentations by more than 20 ABM thought leaders and practitioners.”

Also Read: TechBytes with Christopher Golec, CEO, Demandbase

The ABM Innovation Summit 2018 will also feature industry experts from companies such as LinkedIn, Cloudera, Merkle, Deloitte, Forrester, XL Catlin, Blackline, SAVO Group and ServiceMax by GE.

Some of the Speakers at the Summit include:

Michael McLaren, Executive Vice President, Merkle

Lars Nilsson, VP, Global Inside Sales, Cloudera

John Hurley, Head of Product Marketing, Radius

Kelly Dotson, Chief Marketing Officer, SAVO Group

Heidi Bullock, Chief Marketing Officer, Engagio

Jon Lombardo, Global Brand Strategy Lead, LinkedIn

Steven Casey, Principal Analyst, Forrester

Adam Blitzer, EVP & GM of Sales Cloud, Salesforce

Peter Isaacson, CMO, Demandbase

Become Certified ABM Strategist

The first day of the Summit gives participants a chance to become certified Account-Based Marketing Strategists through Demandbase’s ABM certification program, under three levels – ‘Foundations’, ‘Advanced’, and ‘Expert’. While the Advanced and Expert certification courses will be offered onsite at the conference, and the Foundations course will be available online.