Audigent and Fyllo Partner to Give Advertisers Access to 65 Million Frontline Consumers Who Shape and Move Markets
Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces
Audigent, the leading data identity, curation, and activation platform, and Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, have announced a partnership that makes Fyllo’s unique, high-value purchase data available within Audigent’s suite of curated PMPs.
Fyllo’s offline, second-party purchase data helps advertisers identify and reach previously inaccessible cannabis and CBD consumers. Cannabis and CBD consumers are progressive shoppers, often serving as influential first-movers, which makes them the ideal audience for marketers across everyday consumer categories. Fyllo’s Data Marketplace allows brands and agencies to create stronger connections with these progressive consumers.
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Audigent’s next-generation curated marketplaces – including SmartPMPs™, ContextualPMPs™, and CognitivePMPs™ – are revolutionizing how data gets actioned and optimized across programmatic media channels. Curating data directly against inventory from the supply side, Audigent pairs first-party audiences from publishers and leading data providers with premium inventory across CTV, video, display and mobile channels to deliver data-enriched PMPs to media buyers and brands. Using its robust automation, AI/ML stack, and curation team, Audigent applies real-time feedback from its partners to optimize campaigns in flight and drive value and performance for buyers. Through the Fyllo partnership, advertisers can access Fyllo’s Data Marketplace, its next-generation retail offering and contextual insights from Semasio, now a Fyllo company.
“Fyllo brings unique, highly sought-after data sets to the marketplace,” said Drew Stein, CEO and founder of Audigent. “Their progressive audiences and scale, combined with our PMP delivery and optimization will no doubt fuel customer growth strategies for many of our brand and media agency partners and help them tap into new markets efficiently.”
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“This is a unique combination of two companies looking toward the future of programmatic advertising,” said Steve Katelman, Chief Partnership Officer at Fyllo. “Fyllo’s audiences represent the first-movers driving high-growth industries. Audigent has access to unique first-party insights that unlock an unprecedented combination of curation and cookie-free targeting. These are the solutions advertisers need to continue growing through uncertain times.”
In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID™. The company has also partnered with Epsilon, Comscore and TransUnion, allowing advertisers to leverage these leading data sources within Audigent’s PMPs.