The newly combined company provides hoteliers with a cloud-based platform that gives hotels the tools to take control of their direct-booking channel, enhance brand loyalty, and drive profitability

Today, Cendyn and Pegasus closed their previously announced merger agreement, bringing two industry leaders together as one company. This merger provides hoteliers with a transformative platform to maximize the direct-booking channel, enhancing the guest experience end-to-end.

Marketing Technology News: MarTech Interview with Roli Saxena, President at AdRoll (a Division of NextRoll)

The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO & President of the newly combined company.

In addition to Sullivan’s role as the company’s CEO, Cendyn appointed Gautam Lulla as Chief Innovation Officer and Joanna Genser as Chief Enterprise Officer.

Marketing Technology News: Zero Trust Leader iboss Wins 2021 Cybersecurity Excellence Award

At the heart of the merger lies Cendyn’s Customer Data Platform, Starling, and Pegasus’s CRS, which together provide hoteliers access to an unparalleled system of record for guest profiles and rates. Leveraging the alignment of these key data points enables hoteliers to personalize and optimize the guest experience, drive direct bookings, enhance brand loyalty, and boost profitability.

Sullivan said, “The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry. As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs,” said Tim Sullivan, CEO & President of Cendyn.

Marketing Technology News: Applitools Wins Best Testing Service and Tool in DevOps Dozen 2021 Awards