Company’s Product Director, Arv Natarajan to Lead Session on the Next Generation of eCommerce Search

GroupBy, a SaaS-based eCommerce product discovery technology leader, announces its Director of Product, Arv Natarajan, will moderate a roundtable discussion at B2B Connect. The session, “Next Generation of B2B Ecommerce Search for The Modern Age Buyer,” will take place on Monday, June 27 at 1:05 p.m. PT.

In this roundtable session, Natarajan will steer the discussion around some of the key questions on the changing landscape of B2B eCommerce and how technologies such as AI and ML can offer a scalable solution.

Marketing Technology News: Cavai Appoints Mats Persson as CEO

Session takeaways will include:

• Why optimized onsite search is critical for B2B
• How data is being leveraged to draw critical insights and deliver personalized customer experiences
• How personalization can enhance engagement and brand loyalty
• How to avail cross-sell/ upsell opportunities via product recommendations during the buyer journey
• How to navigate the complexities of custom catalog and customer pricing
• How AI functionalities can help you understand customer intent and optimize your product discovery journey for revenue, margin, and profit

“The eCommerce industry is changing at a rapid speed, something B2B businesses are feeling even more heavily than some of their B2C counterparts,” says Natarajan. “I look forward to leading this discussion amongst industry leaders about how the B2B buyer mindset shifted over the past few years towards seeking hyper-personalized search and product recommendations when researching and considering their buying options.”

Natarajan heads up the GroupBy product team, helping to craft the vision and direction of the GroupBy product discovery platform. Arv brings over 15 years of experience working with enterprise customers in project delivery, customer success and product management across various industries.

Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix