San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty

STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at Neustar.

The investment will help Stirista enhance its Customer Data Hub, make relevant acquisitions and further expand the company’s leadership team. Stirista was founded in 2009 by Ajay and Candice Gupta with a shoestring budget and has experienced double-digit growth each year since its inception while remaining profitable. Stirista’s goal is to become the premier data-driven digital marketing solutions provider that brands can trust to help them increase conversions and customer retention.

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Regarding the growth capital financing, Stirista’s co-founder and CEO Ajay Gupta remarked, “It is a testament to our highly skilled team that we accomplished so much without external funding. We have an incredible number of homegrown heroes that continue to innovate and impress. With the Wavecrest partnership, we’re going to rapidly accelerate organic growth and put San Antonio at the forefront of data and technology. Our plan is to become the partner of choice for brands when they need privacy-compliant data, high-impact customer analytics, and effective omnichannel marketing solutions.”

“We are bullish on Stirista’s unique and innovative data assets and potential for long-term growth,” said Deepak Sindwani, co-founder and Managing Partner at Wavecrest Growth Partners. “We have looked broadly at the B2B and B2C marketing data space in the last 2 years, and Stirista’s technology assets, client roster, and team impressed us. We think they will continue to thrive, even in the current market conditions, as enterprise and mid-level market brands look to target and convert more effectively. We look forward to a long and productive partnership with Ajay and his team.”

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Industry veteran and investor Dennis Ainge added, “In my 30+ years of industry experience and the close relationship I’ve cultivated with Stirista, I’ve watched them come into their own by offering unique data insights and increase their market share by building partnerships with brands looking to accurately reach their targeted audiences. Given Stirista’s culture, authoritative data sets, and unique industry solutions, I see another potential TARGUSinfo in the making. With the recent onboarding of highly experienced industry sales leaders, such as my former colleague, Brian Wool, as Chief Revenue Officer, I’m confident that Stirista will continue leveraging its strengths as it moves towards an ambitious future helping its clients solve their most difficult marketing challenges.”

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