Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

By Viraj T On Dec 18, 2018

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers

HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making larger corporations (1000 + employees) leverage their products and services.

The number one reason, industry watchers state, for the phenomenal rise of HubSpot is the adaptability of their products, services and solutions. HubSpot’s offerings resolve every problem that sellers and marketers face as they go about their business. Now, Gartner has recognized them for the second time in the same year (May 2018 was the first time) for developing an outstanding CRM for Lead Management.

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“Recognition that comes directly from customer feedback is my favorite kind and we are honored to once again be named a the Customers’ Choice for CRM Lead Management,” says HubSpot CEO, Brian Halligan. “HubSpot is shifting from a suite of applications to a platform company, and our free CRM sits at the heart of that platform. It powers our Marketing Hub, Sales Hub, and Service Hub, allowing our customers to deliver a unified customer experience.”

50 published reviews with 4.2 stars are the minimum requirement for a vendor to be qualified for recognition for the Gartner Peer Insights Customers’ Choice award. HubSpot had 1,251 reviews with 4.4 stars.

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“The process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team,” states Gartner about the Ideal CRM Lead Management system.

HubSpot Is Giving Back to the MarTech Community

HubSpot is involved in several initiatives that are helping other MarTech companies utilize their platform. Recently, Sprout Social and Oktopost joined HubSpot’s partner networks. HubSpot’s Platform Ecosystem had Exceeded 200 participating partners by September 2018. The company is also taking giant leaps to support the start-up culture in the US. HubSpot Ventures, a $30 million fund, will be utilized by HubSpot to support start-ups. Moreover, HubSpot has partnered with Amazon Web Services for three years to support the start-up cause.