One-click integration gives Wix users access to Klaviyo’s customer data platform benefits, including email and SMS marketing

Klaviyo, a unified customer platform, announced it has established a new integration with Wix.com Ltd., a leading global SaaS platform to create, manage and grow an online presence, providing Wix users with tools to continue building relationships with their customers. Through this integration, Wix users can seamlessly integrate their Wix store with Klaviyo’s customer platform to power personalized customer communications, ultimately helping brands to grow.

As online consumers seek the same personalized experiences found in person, brands are shifting away from the transactional model and more towards one that helps build and reinforce digital relationships. Through this integration, brands can use hyper-targeted segmentation to ensure their customers are receiving relevant messages that resonate with them most in the moment.

“We’re always looking for partners who share a vision to equip businesses with the tools they need to succeed”

Klaviyo’s platform helps merchants contextualize their customer data by uncovering the right insights on what customers like and buy, helping brands quickly and effortlessly create communications that delight, attract and retain their customers. The integration enables actions made on the Wix site like purchases, clicks, reviews, referrals, to be accessed in Klaviyo, this way online brands can personalize messages to drive revenue and increase conversion rates.

“We’re always looking for partners who share a vision to equip businesses with the tools they need to succeed,” said Billy Kovalsky, Head of the Wix App Market. “Partnering with Klaviyo provides business owners with a unique tool that strengthens customer relations which can ultimately boost revenue. The latest offering complements our platform, further providing users with an efficient and streamlined place to manage their business, all from the Wix platform.”

“This integration has been highly requested from both Klaviyo customers and Wix users,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our missions are so closely aligned, and I look forward to seeing how this partnership further empowers brands to have full ownership of their relationships with their customers.”