Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Sep 11, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Upfluence (Influencer Marketing), Bloomreach (E-Commerce), inboxAds (Email Marketing), Tramazing (Sales Enablement), and Salsify (Customer Experience).

Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce

Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it integrates with Shopify. Offering access to more than 3 million influencers in its proprietary database featuring a fully-integrated influencer campaign management platform, Upfluence now becomes the only influencer marketing solution with a dedicated tool for brands and agencies to manage influencer outreach and activation within an eCommerce brand’s own customer base.

Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud

Bloomreach, the leader in commerce experience and a spotlight SAP App Center partner, announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers.

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy’s customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself.

Tramazing and Zealic Solutions Have Formed A Powerful Partnership

Tramazing and Zealic Solutions have entered into a partnership to engineer a completely new, more efficient way to train salespeople. A way that builds upon the recognized elements of successful sales training while adding innovative learning methodologies to drive sales performance. Engagement leads to learning, learning leads to adoption, adoption leads to application, and that application leads to better sales outcomes. Skill development coupled with a positive change in sales behavior is at the very heart of this partnership.

Salsify Launches Industry-First Commerce Experience Management Platform for Brand Manufacturers

Salsify announces the launch of its Commerce Experience Management (CommerceXM) platform, empowering brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online.

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