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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing).

YouTube Taps Caption Leader as ‘Recommended Vendor’

YouTube and have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated caption services — is offering discounted rates to creators who order captions via Rev’s streamlined YouTube integration.

JRNI Launches JRNI Forward Suite

JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, announced the availability of its JRNI Forward suite. This package is designed to facilitate a smooth transition for businesses as they recover from the effects of the COVID-19 pandemic.

CallTower Announces Extended Response Program to Enable Businesses with No-Risk UCaaS

CallTower, a global leader in delivering cloud-based enterprise-class unified communications and collaboration solutions, announces an extension to its no-risk UCaaS and Collaboration Response Program, enhanced with Cloud Contact Center in an effort to confront potential economic downturn. Solutions include Microsoft® Teams Direct Routing, Native Skype for Business, Cisco® HCS, Webex Teams, Webex Meetings, CT Cloud Voice and CT Cloud Meeting powered by Zoom and Cloud Contact Center options.

Floatthat’s Social Commerce Platform Provides Socially Distanced Shopping with Friends

Floatthat is a unique online shopping platform that gives members and their social circles the opportunity to shop for everyday purchases – including HDTVs, smartphones, designer handbags, gaming systems – and win them at a fraction of their full retail value.

PitchHub Makes Life With Video Easier

Aragon Research named PitchHub a Hot Vendor in Sales Enablement for 2020. The two-year-old startup provides Software as a Service (SaaS) and consulting services that simplify the video creation process. Businesses and independent agents, now more than ever, need to enable on-demand videos for social media and online marketing campaigns. Their product makes it easy for non-technical and busy professionals such as real estate, mortgage brokers, large and small business owners to quickly leverage the PitchHub software as they take that first step to shoot a video or get serious to have their videos look more professional

Cognism Acquires Signature Marketing Platform Mailtastic in Seven-Figure Deal

Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using employee email communications as a powerful marketing channel that can now form part of their lead generation capabilities.

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