Marketing Technology Bulletin Covering the Week Gone By

Viraj T

December 21, 2018

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.

DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape

DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and Suitability, Which Will Benefit Brands Worldwide

Twitch Holiday Spectacular Show Provides Retrospective Look at 2018

During a Special Year-End Twitch Weekly Livestream, Twitch Shares Milestones and Moments

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them

Sprout Social Adds Another $40.5 Million in Its Series-D Funding

Led by Future Fund, New Enterprise Associates & Goldman Sachs Front Sprout Social’s Series-D Fundraising

Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year

Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients

Unmetric Adds Instagram Impressions & Reach Data and Campaign Intelligence to Social Media Analytics Product

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Technology Platform for Understanding Audience Across All Devices

Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls

Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters

That’s a wrap from us for this week. We will be back with more news next week.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.