AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com.
ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers
Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for a thorough analysis and overview of effective marketing. Supported by 5 million NOK in recent investments this one stop shop tool is now set to take the markets by storm in the Nordics and internationally
Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect themselves from ad fraud, both during and after the COVID-19 pandemic.
MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content
MediaKind, a global media technology leader, today announced that its award-winning Advertising and Content Distribution Rights portfolio, PRISMA, has been reconfigured with a new flexible, modular feature set. It has been reshaped to unlock the full revenue potential of advertising and alternate content across broadcast and IP networks. The PRISMA Core and PRISMA Edge products provide highly specialized content distribution rights definition & enforcement and targeted advertising capabilities, including DAI, localized content, content blackouts and security against piracy.
Friendable Announces its Initial Mobile Advertising and Test Results of its Latest Version of the “Friendable Dating App”
Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, announced the initial results of its “Everything starts with Friendship,” advertising campaign. The ad campaign continues to be managed by Liftoff, a highly awarded Palo Alto based firm that utilizes “Machine Learning Technologies”.
Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace.
etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager.
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