Pixalate Announces December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV Across Roku And Amazon Fire TV Platforms

Native & Programmatic AdvertisingAnalytics
By PRNewswire
Pixalate Introduces Top Sell-Side Platforms (SSPs) For Inventory Quality for Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and North America Regions in Q4 2023 Global Seller Trust Indexes

Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores – including breakdowns by region and device – and highlights Magnite, Smart AdServer, Xandr, Google AdExchange as top ad platforms based on CTV open programmatic ad market share.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its December 2022 CTV Supply Side Platform (SSP) Market Share Report.

The monthly Pixalate CTV SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV platforms. The rankings are broken down by geographical regions and by device platforms (CTV – Roku & Amazon Fire TV).

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Top CTV SSPs by Market Share

Here are the leading CTV advertising suppliers on Roku and Amazon Fire TV devices based on estimated market share in December 2022, according to Pixalate:

Roku, North America

  1. Magnite – 39%
  2. FreeWheel – 14%

Amazon Fire TV, North America

  1. Magnite – 48%
  2. FreeWheel – 10%

Amazon Fire TV, EMEA

  1. Magnite – 58%
  2. Xandr Monetize – 26%

Roku, APAC

  1. Magnite – 74%
  2. Smaato – 25%

Amazon Fire TV, APAC

  1. Magnite – 80%
  2. Start.io – 9%

Roku, LATAM

  1. Smart AdServer – 69%
  2. Google AdExchange – 19%

Amazon Fire TV, LATAM

  1. Smart AdServer – 38%
  2. Magnite – 23%

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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