NBA Hall-of-Famer Earvin ‘Magic’ Johnson to keynote Optimizely’s annual flagship conference

Optimizely, the leading digital experience platform (DXP) provider, announced its annual user conference, Opticon 2022, is taking place October 3-5, 2022, in San Diego. The company’s first in-person user conference will showcase how customers and partners are continuously optimizing their digital experience across all channels to drive customer intimacy and business growth.

The stakes have never been higher when it comes to competing for customer attention. Businesses need sound strategies to navigate evolving market complexities, advance digital journeys, and elevate future-forward solutions to inspire teams and supercharge growth – resulting in strong, lasting customer relationships. Attendees at Opticon 2022 will hear from marketers, digital leaders and developers who are achieving these outcomes by leaning into powerful experimentation and frictionless creativity to drive better brand experiences and accelerate revenue growth.

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“To be competitive today, marketers need to do more than ‘business as usual.’ In a rapidly changing world, complexity is the enemy of digital marketing and great digital experiences,” said Alex Atzberger, CEO at Optimizely. “To meet your customers every day and adapt, you need data and knowledge about your audience, what resonates with them, when they want to engage, and how they want to be marketed to. Great digital experiences, backed by experimentation and data-driven insights, is what enables continuous possibilities and leads to long-term growth. At Opticon 2022, we’re excited to bring leading innovators, marketers and entrepreneurs to the stage to showcase how applying a scientific method allows you to stay ahead of the curve, amidst an ever-evolving state of customer expectations.”

Earvin “Magic” Johnson will keynote Optimizely’s flagship event, sharing his experiences on what it takes to succeed in a digital-first, customer-centric business landscape. As an NBA legend and advocate for Black entrepreneurship, Johnson will explore how his lifelong commitment to dreaming big has pushed his off-court endeavors to new heights — and how leaders in digital, marketing and growth can meet this pivotal moment with similar courage to unlock boundless innovation.

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