For the first half of the fiscal year 2022, Wedia Group – a SaaS provider of Digital Asset Management and MarTech solutions for global marketing brands – reported consolidated revenues of €8.4 million (CAD 11 million). This announcement shows a 4% increase when compared to the first half of the fiscal year 2021 (€8.1 million).
Despite a wait-and-see environment in marketing solution investments, recurring SaaS revenues have supported the company’s growth. Significant growth in 2022 are as follows:
- Recurring revenues (SaaS) are up 22% compared to H1 2021, bringing the total to nearly €5.1 million.
- SaaS revenue now represents 60% of total revenues.
- International activities now account for 27% of revenues, compared with 14% of activities in the first half of the previous year.
The growth comes alongside recent expansions, including Wedia Group’s new Toronto Office. Wedia Group’s teams are now present in 8 locations across the world: France: Paris, Bordeaux, Montpellier, Limoges; Germany: Berlin, Frankfurt; USA: NYC; Canada: Toronto.
Marketing Technology News: Lift AI Launches New Buyer Intent Integration With Drift
This significant growth and accomplishment is a direct result of Wedia’s external growth policy, specifically in the acquisition of Tripnity, creator of the SaaS platform Iconosquare. This operation allows Wedia to strategically strengthen its position in the marketing content management and distribution market. With this transaction, the Wedia Group anticipates strong growth in recurring SaaS revenues for the entire 2022 fiscal year.
“Wedia is recognized for its role as a consolidator in a market that is still highly fragmented and whose positioning and offering are fully in line with the digital transformation of marketing and commerce,” stated Nicolas Boutet, CEO of Wedia. “With this accomplishment, Wedia has confirmed its long-term objective of joining the Top 5 players in the global market by 2024.”
Marketing Technology News: MarTech Interview With Tim Ayers – CEO, North America at Hogarth Worldwide
In addition to the group expansion, Wedia has been named as one of the Top 9 worldwide vendors in Constellation ShortList™ DAM for digital experiences. Published by Silicon Valley Tech Research and Advisory Firm, the group was included in the Q1, 2022, Constellation ShortList™ for Digital Asset Management. Constellation Research evaluated more than 50 solutions categorized in the Digital Asset Management market, and selected 9 DAM vendors, including Wedia, to be named to this ShortList™. The ShortList™ is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
As Wedia Group continues to grow, so do the company’s product offerings and capabilities. The company has announced three new product developments, including the improvement of their serverless image and video rendering platform, Digital eXperience Management, capable of detailed delivery and analytics. This new cloud software will assist in context-aware media display features and personalized digital experiences at a larger scale. Users will also be able to access personalized dashboards and AI-based analytics, designed to help marketers better understand and even predict asset engagement.