The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education

This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content marketplace.

“This year’s event is an entirely ‘new NewFronts’. Digital video, streaming, and audio is no longer the future; it is happening now and demands an entirely new program. We’ve made major commitments and investments, from event programming to launching the first-ever Streaming Week. This is the only event that brings digital, streaming, and audio together to make opportunities for brands and the entire ecosystem clear,” said Randall Rothenberg, CEO, IAB.

The changes reflect intensive counsel and input from IAB’s new advisory board of agency, brand, technology companies, and publishers.

Marketing Technology News: Cisco Meraki Launches Phunware Location Based Services in Meraki Marketplace

From April 27 to May 1, NewFronts will gather the digital community together to preview the best streaming content from major publishers and content creators including Amazon, BBC News, Condé Nast, Ellen Digital, Hulu, Meredith Corporation, The New York Times Company, Roku, Inc., Twitter, Verizon Media, VICE Media Group, YouTube, Vudu (A Walmart Company), and others, as well as Digitas, the original founder of NewFronts.

The 2020 NewFronts will also introduce “Spotlight: Influencer Marketing” on April 29, an opportunity to interact with influencers who are turning traditional marketing on its head, inspiring and creating some of today’s top content, and “Spotlight: Audio ” on May 1, a deep-dive into audio storytelling, sonic identity, and measurement in the rapidly growing audio world that encapsulates both streaming and audio on-demand / podcasting. Partners including iHeartMedia, NPR, and Pandora will be among a number of audio-first companies taking the stage on May 1.

On May 4 to May 6, IAB will host the first-ever Streaming Week to “unpack” everything streaming. Beginning with a two-day, single-venue conference, the event will bring together leaders from across the streaming ecosystem for dialogue, insight-sharing, and education. Hulu, a Walt Disney Direct-to-Consumer & International streaming service, will partner with IAB to deliver a program that examines the most pressing issues and opportunities in streaming. Entrepreneur Media Inc. and Samsung Ads, as well as other streaming publishers and brands, will take part in the festivities. Additional content companies will be added to the schedule. The week will culminate with Hulu’s NewFronts presentation on May 6.

Marketing Technology News: Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More…

“It’s obvious streaming is big, but it’s not always obvious what marketers should do next. We’re bringing the streaming ecosystem together so that the next steps snap into clear focus,” said Rothenberg.

“Consumer behavior has changed, but the advertising industry has not kept pace.  As a leader in streaming TV, we have an obligation to help the industry to arrive at where consumers are, faster and with ease,” said Peter Naylor, SVP & Head of Advertising Sales, Hulu. “Streaming Week will give focused attention to the category, and deliver a real opportunity for marketers, platforms, creators, and technology partners to arrive at where the industry is going, faster and smarter.”

Marketing Technology News: Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO