Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018

Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at scale.

One of the major announcements from this year’s Summit features social media marketing and monitoring company, Hootsuite. The popular platform for social media management has announced that it is the Adobe Exchange Partner of the Year for 2017.

The recognition was based on the integrated solutions provided by Hootsuite which help brands to realize the true potential of social throughout their omnichannel campaigns and measure the extent of the impact social interactions had across the customer journey.

This announcement is also set to fortify Hootsuite and Adobe’s collaboration that began in 2017 with Hootsuite becoming a premier-level Adobe Exchange partner program. Hootsuite was henceforth Adobe’s preferred provider of SMMS – Social Media Management Solutions.

Relationship with Adobe Enables Joint Customers to Create Personalized Real-Time Experiences Across Channels Using Hootsuite

Penny Wilson, Hootsuite’s CMO, expressed her delight at the recognition. She said, “We’re thrilled to be selected as the Adobe Exchange Partner of the Year. Our relationship with Adobe enables our joint customers to create personalized real-time experiences across channels to strategically grow their brand, business, and customer relationships with social—all with an eye toward delivering and measuring true social ROI.”

Amit Ahuja, VP, Adobe Experience Cloud Partners and Ecosystem Innovation, Adobe, stated that this award is a testimony to the innovations that Hootsuite has championed to unlock the value and power of social media for the customers of Adobe Experience Cloud.

“The social data and insights that Hootsuite delivers are powerful and help our joint customers achieve competitive advantage using our combined solutions. We look forward to continuing to advance our work with Hootsuite in 2018 and beyond,” he affirmed.

Hootsuite Is Now Available On the Adobe Analytics Cloud

Apart from the award, a new integration between Hootsuite and Adobe Analytics Cloud was also announced. With this integration, the exclusive customer insights and data provided by Hootsuite is now available within the Adobe Analytics Cloud enabling users to measure, optimize, and deploy omnichannel campaigns using social data.

The integration also allows marketers gain a comprehensive, omnichannel outlook on campaign ROI and customer insights leveraging the engagement data of Hootsuite within the Adobe Analytics Cloud. The collaboration between Hootsuite and Adobe will continue to help common customers offer superlative experiences by utilizing a truly consolidated profile.

While the Adobe Summit 2017 witnessed the path-breaking launch of Adobe Experience Cloud, this year too has been nothing short of intriguing.

Knock, Knock! Oracle Modern CX Is Coming, and There’s More to Customer Experiences

For starters, expect some similar revelations from Chicago next month during the Oracle Modern CX. With IBM also a part of the Oracle Partner Network for cloud solutions, the conference is slated for some ground-breaking collaborations and integrations apart from the usual awards. That would soon be followed by another IBM partner, Cisco’s – Connect, a series of events that commence in May.

Then, SAP is likely to grab eyeballs with its SAP Hybris Global Summit in Barcelona during October. Finally, late in the year, the spotlight will be on San Francisco for Dreamforce 2018 where cloud and big data with AI capabilities would keep everyone guessing about what’s next.

As for now, simply put, these are interesting times ahead for all Adobe (Experience and Analytics Cloud) and Hootsuite customers. It could set the tone for other companies to follow in terms of transforming the way social data is used to map customized experiences across channels. And, when all this happens on the back of cloud technology, possibilities are surely endless. 2018 will be sunnier for CX marketers than 2017!