Goodbye Digital Transformation, Hello Hyperautomation: Jitterbit Research Reveals New Focus for EMEA Businesses

Jitterbit, the API transformation company, has launched its latest report ‘SaaS Partnerships in the Age of Hyperautomation’ – a unique survey of EMEA senior systems integrator professionals.

Over the past two and a half years, we’ve witnessed unprecedented digital transformation, where businesses across EMEA accelerated innovation, integrating hundreds and sometimes thousands of software solutions, technologies and platforms to enable a new, more digital world.

Jitterbit’s research reveals we’ve now entered a new era of business transformation: hyperautomation. A Gartner trend for the past two years, hyperautomation refers to the business goal of removing manual processes from internal workflows in order to innovate at hyper-speed and thereby remain competitive.

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“New Jitterbit survey of senior EMEA systems integrator professionals reveals we are now firmly in the era of hyperautomation!”

64% of EMEA systems integrator professionals agreed that hyperautomation is a key business priority for their customers in 2022. What’s more, 76% of senior EMEA systems integrators believe their customers value automation over integration.

“There can be no automation without integration – and there can be no hyperautomation without integration as a service. Our survey into system integrators reveals that to thrive in the midst of so much disruption, it’s necessary for them to re-position as enablers of greater process automation while delivering integration at scale to their customers by working with trusted integration platform partners.” said Joost De Bot, Jitterbit’s VP & General Manager, EMEA.

Hyperautomation is disrupting the world of systems integrators:

• Despite the role integration platforms-as-a-service have to play in helping system integrators deliver automation at scale, 42% of senior EMEA systems integrators rated self-serve iPaaS as a disruptor to their business

• 52% of senior EMEA systems integrators rated customer adoption of Cloud solutions as a significant disruption to their customer relationships

• More than half of senior EMEA systems integrators view the arrival of online integration solution marketplaces as disruptive also

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Companies are embracing hyperautomation for reasons such as time, money and resource:

• More than half of senior EMEA systems integrators are embracing hyperautomation to be more efficient with both time and money

• 54% of senior EMEA systems integrators see hyperautomation as a way to reduce operating costs

• 52% of senior EMEA systems integrators think hyperautomation can reduce workload – but just 13% want it to reduce people requirements

Hyperautomation presents a future proof opportunity for system integrators:

• 76% of senior EMEA systems integrators believe their customers value automation over integration

• 63% of senior EMEA systems integrators see partnerships with iPaas companies as their route forward

• 79% of senior EMEA systems integrators are on the lookout for ways to help their customers become hyperautomated businesses

• 78% of senior EMEA systems integrators believe they have a vital role in enabling their customers to become hyperautomated businesses

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