Pivotree Joins MACH Alliance to Drive Innovation and Interoperability in Digital Commerce Ecosystems

Pivotree joins a group of independent, future-thinking tech companies that advocate for open, best-of-breed technology ecosystems

Pivotree Inc., a leading provider of frictionless commerce solutions, announced today it has joined the MACH Alliance as an advocate for more open technology ecosystems, helping global brands leverage the speed and flexibility that headless and composable commerce solutions provide.

Marketing Technology News: MarTech Interview with Nikhil Behl, CMO at FICO

“We’re thrilled to welcome Pivotree to the MACH Alliance family,” said Sonja Keerl, MACH Alliance President. “Pivotree is one of the leading digital commerce organizations in the industry, providing solutions to brands around the globe while advocating for open technology systems that ensure their clients have the best solutions year-round.”

The MACH (Microservices-based, API-first, Cloud-native SaaS and Headless) Alliance is a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Pivotree joins the non-profit co-operation of technology companies alongside some of the biggest names in the industry, including partners such as VTEX and Fluent Commerce.

“We’re honored to join the MACH Alliance with our partners at VTEX and Fluent Commerce to take part in futureproofing our industry,” said James Ubarti, GM of Pivotree eCommerce. “Having our business certified by the MACH Alliance reaffirms our focus on providing the most innovative and flexible enterprise technologies available to our customers. Our ability to offer end-to-end solutions to manage digital commerce platforms plays a pivotal role in delivering strategic plans and enabling our customers to frictionlessly manage their ecosystem.”

Marketing Technology News: Data Narrative Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

Pivotree’s commerce solutions are built upon the MACH principles, which allow sellers to remove friction from their overall customer journeys through pluggable and replaceable solutions that can swap out elements as more modern ones become available – making it easier and faster for shoppers and buyers to conduct business. Pivotree also provides ongoing support for open and flexible architecture, which lets clients make those gradual improvements without having to completely re-platform.

“We are thrilled to see Pivotree certified by the MACH Alliance,” said Amit Shah, Chief Strategy Officer and U.S. General Manager at VTEX. “The MACH architectural approach is the best way to give innovative merchants the speed and flexibility they need to keep up with rapidly changing markets, emerging sales channels, and growing customer expectations. We are always excited to be working alongside our partners at Pivotree creating best-in-class customer experiences.”

“Congratulations to our partners at Pivotree on joining the MACH Alliance,” said Chad Hooker, VP, Global Channel & Alliances at Fluent Commerce. “MACH gives companies the ability to solve key business objectives with best of breed offerings, like us, to create a purpose built technology ecosystem. They can do so with the confidence of knowing that each provider meets the MACH standard.”

Marketing Technology News: The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022