Cedara, the first end-to-end carbon intelligence platform empowering businesses and their employees to seamlessly take climate action, is announcing its collaboration with ShowHeroes, a global independent leader in digital video content, tech, and advertising solutions.

By leveraging Cedara’s Enterprise product, ShowHeroes will holistically measure its carbon footprint across business operations, as well as their ad tech and publisher partners, and ultimately share emissions data seamlessly to media buying partners such as brands and advertising agencies.

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ShowHeroes provides publishers with valuable content, innovative technology, and sustainable monetisation solutions while creating an engaging and brand-safe environment for advertisers. Its high-quality inventory aggregates a wide range of audiences across more than 4,000 websites and 1 billion unique users. The company is an industry-leader in promoting sustainability through its employee-lead climate projects and their recent launch of ShowHeroes Green Media. Through their partnership with Cedara, ShowHeroes will now be able to embark on the advertising industry’s collective goal of becoming net zero by 2030 and meet their clients’ sustainability objectives.

“Sustainability and being eco-friendly is at the core of our company culture,” said Ilhan Zengin, CEO of ShowHeroes Group. “We’re excited to work closely with Cedara to not only decarbonise our own business, but also our broader supply chain, across all markets.”

“We applaud ShowHeroes for being one of the most forward-thinking companies in the media ecosystem by partnering with Cedara to tackle the climate emergency,” said David Shaw, CEO of Cedara. “Through its broad network of agencies and brands, ad tech platform partners and publishers, ShowHeroes can make a significant impact on emissions transparency and reduction in the media supply chain.”