VTS Closes Out Record 2021, Doubling in Size and Becoming the Industry’s Leading Tenant Experience and Building Operations Platform
VTS, the commercial real estate (CRE) industry’s leading leasing, marketing, asset management and tenant experience tech platform, today announced that following a banner year in 2021, it is now used by used by 19 of the 20 largest global asset managers, and over 300,000 tenant companies are managed throughout the platform, making it the most widely-utilized software in CRE. In 2021 alone, the VTS platform saw a volume of over $31B in leases executed, with over 2B square-feet of assets added. VTS captures the largest first-party data set in the industry, delivering real-time insights that fuel faster, more informed decision making and connections throughout the deal and asset lifecycle. Today, more than 87,000 office, retail, industrial and multi-family properties are managed on VTS across 44 countries.
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“Over the past year, VTS has more than doubled the size of our team as well as our number of platform capabilities to help our customer base navigate the new world. We’ve created a fully-integrated solution that allows them to manage the entire asset lifecycle in a modern, automated, and data-driven way — from marketing available space to tenant experience,” said Nick Romito, CEO of VTS. “2021 proved to be a pivotal year for commercial real estate — with both landlords and tenants alike putting return-to-office plans in place as we navigate our way to normalcy, and we’re proud to have supported our customers and the industry at large with continued innovation through one of the most challenging times in history.”
Commitment to Providing Industry Leading Data and Product Innovation
Following the 2020 release of VTS Market, CRE’s first integrated, marketing automation platform that enables landlords and their agency teams to digitize the entire go-to-market process for space coming online, top operators such as Tishman Speyer, Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR have chosen VTS Market as their system-of-record for digital leasing and marketing. Later that year, VTS announced the availability of VTS Data, the industry’s only forward-looking market data product. VTS Data is the leading pulse on what is happening in the market today, capturing active, real-time tenant demand and projecting future supply fluctuations. Following the launch of VTS Data, the company introduced the monthly VTS Office Demand Index (VODI) report, which is the earliest available indicator of upcoming office leases and tenant sentiments, representing up to 99-percent of new demand for office spaces in seven core markets, including New York, Los Angeles, Washington D.C., San Francisco, Boston, Chicago and Seattle. Throughout 2021, the VODI became the leading source of office demand data available on the market, recognized internationally by several prominent publications including CNBC, Bloomberg, Fast Company, Reuters, Forbes, and The Wall Street Journal. “The VODI has become a game-changer for the commercial real estate industry, as it’s the only real-time source of active tenant demand in the market, giving the public the most comprehensive look into the office market nationally”, said Ryan Masiello, Chief Strategy Officer at VTS. “The COVID-19 pandemic has left a lasting impact on the nation’s office market, and through this data we are able to provide key insights to the industry that allow for stronger, more informed decision-making.”
Unparalleled Investment in Tenant Experience
In March 2021, one year into the COVID-19 pandemic, VTS announced it entered into an agreement to acquire Rise Buildings, the property operations and tenant experience tech company used by top landlords including Sterling Bay, Blackstone, and CIM Group. Through this acquisition, VTS broadened its market-leading offerings for landlords, ensuring they have the best-in-class tech they need to operate as efficiently as possible and create the best environment for tenants amid the COVID-19 recovery and beyond. In October 2021, VTS also acquired Lane, the workplace experience platform used by leading landlords such as Brookfield, Oxford, as well as Hines. Through these acquisitions, VTS invested hundreds of millions of dollars in tenant experience — and solidified its position as the number one TenEx solution globally. With VTS Rise, VTS now provides the industry with a fully-integrated platform comprising four major product offerings that assist commercial owners, operators, investors, developers, and users.
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In the fourth quarter alone, VTS Rise experienced incredible velocity with 26 new landlords adopting the technology. Today, VTS holds the largest global customer base for TenEx, with an addressable 3M users across 1,500 buildings within 13 countries utilizing VTS Rise, making it the global market leader.
Key Executive Appointment
In October 2021, VTS appointed seasoned Software-as-a-Service (SaaS) human resources leader Margaretta Noonan as the company’s Chief People Officer. In this newly created role, Margaretta has been tasked with leading the charge of rapidly and strategically growing VTS’ team and shaping a best-in-class employee experience. Prior to VTS, Margaretta led human resources for several top-tier global public companies such as Monster and Hudson, in addition to founding her own human resources and people consulting practice. Under her stewardship, VTS’ employee count doubled in 2021 to almost 700 at the start of 2022.
Outstanding Workplace Recognition
In 2021 VTS received significant recognition from business, innovation and real estate outlets, totaling over 16 wins, including:
Fortune Best Workplaces In New York 2021
GlobeSt’s 2022 Influencers In CRE Tech
Crain’s New York Business Notable In Real Estate
Built In’s Best Places to Work 2021
GlobeSt’s CRE Best Bosses
ConnectCRE Next Generation Award
2021 Real Estate Power 100 List
2021 Great Place To Work Certification
Forbes’ 2021 Cloud 100
ConnectCRE’s 2021 Women In Real Estate
VTS Acknowledged On CREtech’s 2021 Real Estate Tech Awards – RETAS
Commercial Observer’s Innovator’s Forum Award
Battery / Glassdoor’s Highest Rated Cloud-Computing Companies To Work For
UK Proptech Association Awards – Scaling at Pace Award
PropertyWeek Awards – Best Covid Response Award
Accelerate Returns in 2022
The leading annual innovation conference for commercial real estate executives, Accelerate, hosted by VTS, is returning in 2022 after a hiatus in 2020 and 2021 due to the COVID-19 pandemic. The premier event, held May 3-4 in New York City, will bring together more than 400 innovative executives and influential thought leaders to discuss the technologies, trends and ideas that define modern commercial real estate. Accelerate 2022 will feature two days of content, including keynote presentations from distinguished guest speakers and VTS executives, breakout sessions with influential commercial real estate leaders and tech visionaries, VTS user-education content, and networking events. The conference has been specifically designed to educate members of the C-Suite and senior executives about the modernization of commercial real estate and how leading companies are adapting their strategies to stay competitive. Outside of VTS, speakers will include Barry Sternlicht, Chairman and CEO of Starwood Capital Group, Jonathan Neman, Co-Founder and CEO of sweetgreen, and Jamie Hodari, CEO and Co-Founder of Industrious. Accelerate 2022 will be held at Convene at Brookfield Place, located in Lower Manhattan.
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