Virtual Product Placement Company Delivers In-Content Video Experiences at Scale for Advertisers

Mirriad, the leading in-content advertising company powered by Academy Award-winning AI technology, today announced that the company is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was announced at the Programmatic I/O awards gala in New York City on October 17. The prestigious award signals the emergence of virtual product placement as a scalable, programmatic advertising category.

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Mirriad creates and delivers virtual product placement and in-content advertising campaigns at scale. The groundbreaking technology digitally places brands into the content the world watches every day, all post-production, enabling brands like Lexus to create and deliver campaigns with ease and at huge scale. Recent research with Kantar shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 ppt), favorability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms.

“Virtual product placement is an important and growing advertising segment. Mirriad’s innovative, AI-driven approach gives brands what they need to succeed. We are thrilled that AdExchanger recognizes Mirriad for our approach, creating compelling, post-production placements at scale on the world’s best content,” said Stephan Beringer, CEO at Mirriad.

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