SpotX Releases New 'Global TV and Video Trends' White Paper

SpotX Releases New ‘Global TV and Video Trends’ White Paper

PRNewswire

August 20, 2018

Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV

SpotX, the global video advertising and monetization platform, released a new white paper exploring the evolution of TV and digital video.

Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due to television’s ability to facilitate a communal experience. Faster internet speeds combined with more connected TV devices, the growth of subscription video on demand (SVOD) platforms like Netflix and Hulu and virtual multichannel video programming distributors (vMVPDs) such as Sling TV and fuboTV, are all helping to create a new post-cable era.

Also Read: SpotX Launches Live CTV Educational Series for Advertisers

“Although on-demand usage is increasing, linear television remains popular due to the immediacy of traditional live programming. Just think about the massive audiences drawn to the World Cup or the Game of Thrones season finale,” said Mike Shehan, co-founder and CEO at SpotX. “As a company, we are heavily focused on live TV in over-the-top (OTT) because of its growing availability across multiple devices which inherently opens up huge opportunities for media owners to earn more revenue and advertisers to reach more consumers.”

Other digital TV growth drivers include the rise of skinny bundles from MVPDs via connected TV devices like Roku, Apple TV, and other gaming consoles, which allow audiences to pay only for the TV channels they want to watch. Mobile network speeds are also a factor with predicted spikes in North America of 25.2 Mbps by 2012 and 28.5 Mbps, on average, in Western Europe.

Also Read: SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

The SpotX white paper reveals a growing appetite for watching TV in general but with wide variations across continents. North Americans consume the most TV with a daily average of four hours and three minutes daily, in comparison to the global average of nearly three hours. Europeans followed at three hours and 49 minutes and Asians watched over an hour less at two hours and 25 minutes.

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.