The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences? 

Catch more in this MarTech weekly highlight:

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MarTech Quote-of-the-Week!

The best marketers understand that marketing is in everything – in sales, HR, customer service, and even tech and legal. You need to make sure that the whole company is on the same page. You can’t have different messaging. –Philip Kushmaro, VP Marketing at Usercentrics

Top MarTech News of The Week: 17th May to 21st May 2021

• Bambuser Acquires MarTech Company Relatable to Create a Powerhouse Platform for Livestream Social Commerce
• Acxiom Launches Suite of Real-Time Marketing Solutions
• NielsenIQ Acquires Product Attribute Powerhouse Label Insight
• Chetna Mahajan Joins ZoomInfo as Chief Information Officer
• Twilio to Acquire Zipwhip, a Trusted Partner to Carriers & a Leading Provider of Toll-Free Messaging in the United States
• Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform
• ON24 Expands Global Localization of Digital Experience Platform to Japan
• mParticle Names Chee Chew as Chief Product Officer
• Alteryx Introduces Alteryx Ventures for Strategic Investments in Companies Innovating in Analytics, Data Science and Analytical Applications
• Semrush Launches New App Center
• Data Axle Receives 15 Awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards
• Khoros Brings More Power to Digital Leaders With AI-Powered Insights and Innovation to Drive Deeper Connection and Exceptional CX
• Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces
• PandoLogic Inc. Acquires Conversational AI Recruiting Provider Wade & Wendy
• Innovid Bolsters Investment in Identity and Measurement, Hiring Several Industry Vets to Drive Strategy and Continued Growth
• SparkPost Acquires Taxi for Email, Expanding Its Enterprise-Focused Email Platform
• Pitney Bowes Taps IBM for Global Hybrid Cloud Transformation
• GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad Formats
• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces
• Informatica Names Deloitte Global Partner of the Year
• MediaMath Appoints Sapna Kapur As Chief Financial Officer
• SAP Allows Customers to Access Support Easily and Without Disruption
• Cordial Appoints Rachel Bergman as Chief Revenue Officer
• Unbounce Acquires Snazzy AI to Help Take the Struggle out of Writing Copy
• Alteryx Introduces Innovations in Analytics Automation, Data Science and Cloud Analytics at Global Inspire Conference
• GumGum & ADYOULIKE announce Native Advertising Partnership in North America and Japan
• Acuant and Airside Partner to Make Privacy First Digital ID for a Secure Reopening of Borders and Economies
• Realeyes Announces Attention Data API for Predicting In-Market Outcomes of Video Advertising
• UiPath Announces New Platform Features for AI-powered Discovery, Enterprise Management and Governance to Scale Automation for Every User
• ZoomInfo Partners with Snowflake to Centralize and Streamline Data Delivery

MarTech QnA with the Expert

While all business processes have been impacted by social distancing restrictions, the sales process was impacted most. This is especially true of small businesses such as retailers that often rely on in-person connections to promote and sell their products. Consider all of the business owners who have tried to stay afloat despite extreme declines in revenue. Employees have lost their jobs and some businesses have even permanently shut their doors as a result of reduced customer traffic during the pandemic. This is exactly where interactive video can provide the support retailers need. –Rory Cutaia, Founder, Chairman, President & CEO at Verb Technology Company, Inc

Top Articles on Data Privacy, MQLs and Email Cadences!

• How Marketers Can Leverage Deep Learning Technology
• Four Ways to Streamline Workforce Management
• Why a Comprehensive Google Strategy is Essential for Multi-Location Businesses
• Why Launch a DSP?
• Do MQLs Render MarTech Null and Void?
• The Necessity of Automating Data Privacy
• A Few Email Cadence Best Practices
• Content Management Systems For B2B marketing and Sales Teams
• Benefits of Headless CMS Adoption

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