Marketing Technology Highlights of The Week: Featuring Sprinklr, Drift, Mobiquity, Braze and more!

From discussing the impact of AI on customer service to breaking down the benefits of DAM platforms for B2B teams: uncover interesting tips and best practices from this week’s martech highlight:

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MarTech Quote-of-the-Week!

It’s a myth that marketing and sales can’t get along, fight in every company, and are natural adversaries. Across the CMO roles I’ve held, I’ve always had great relationships with sales. At a previous mar-tech company, I became sales-facing and supported customers and prospects on strategies for their individualized marketing programs.

-Lisa Arthur, Chief Marketing Officer at Sensedia

Top MarTech News of The Week: 13th March 17^th March 

• Momentive Global Enters into Definitive Agreement to Be Acquired by Symphony Technology Group for $1.5 Billion
• PolyAI Deepens Partnership with Twilio to Provide Customer-Led Conversational Assistants
• Cvent To Be Acquired By Blackstone in $4.6 Billion Transaction
• Pitchly Closes $7 Million Series A Funding for Proven Easy-to-Use, SaaS-Based Data Enablement Solution
• Sprinklr Study Finds 60% of Brands Struggle with Ineffective AI for Customer Service
• Flywheel Software Announces First-of-its-Kind AI Audience Builder
• Braze Launches Native WhatsApp Messaging to Help Brands Build Deeper Customer Relationships
• Drift Expands into Financial Services and Manufacturing Verticals, Delivering 12x ROI for 250+ Leading Organizations
• Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization
• Amasty and SpeedSize Partnership Brings Revolutionary AI Media Optimization Plugin to Magento Users
• Mobiquity Adds Industry Veteran, Brett Perloff, to Head-Up Revenue in Anticipation of New Product Launch

MarTech QnA with the Expert

The global creator economy is a rapidly growing population and has become a considerably large financial stream for many people. However, the Asian market, in particular, is fairly unorganized and bears numerous obstacles that prevent creators from monetizing their content.

–Anish Mehta, Founder at Animeta

 

MarTech Articles on Digital Asset Management, CDPs, Loyalty Programs and more….

• The Future of Digital Asset Management and Business: 5 Trends and Predictions
• The Digital Transformation of Strategic Comms
• Emerging Applications of Contextual That Our Industry Should Be Watching
• Good Data Strategies Are the Key to Higher B2B Marketing Performance
• CDPs Still Critical For Marketers Despite ‘Data Clean Room Trend’
• What it Takes to Deliver a Customer-Centric Loyalty Program in 2023
• Marketing Attribution: Best Practices
• Measuring Your Omnichannel Marketing Performance
• The Recent Downfall of the Silicon Valley Bank (SVB) and How Tech Companies are Responding
• Common Friction Areas in the Typical B2B eCommerce Journey
• The Rapidly Evolving Martech Landscape: What to Anticipate Through 2023
• Marketing Automation And Its Evolution

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 157: Inventory Optimization and Its Impact on Supply Chains with Richard Lebovitz, President and CEO, LeanDNA

Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard