Top Picks from Martech Series. Original Martech Insights from the Week Gone By.
This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week.
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing
Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte
Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence
Read More: Four Signs Your Document Management Tools Need a Fresh Look
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
Do Enterprise Decision Makers Actually Consume B2B Content?
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards
Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More
Read More: What Type of Content is Best for Lead Generation?
MullenLowe Profero Australia Appoints Hamilton Jones to Managing Director
Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability
Google Taps CMU Dean Dr. Andrew Moore to Lead AI Research
A Former Googler, Andrew Moore, Would Replace Fei-Fei Li as She Moves Back to Stanford
Google Announces New Capabilities for Advertisers to Test AMP Performance
The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance
Read More: For Brands, It’s Time To Start Paying Attention…To Attention
It’s Time to Expand Social Media as a Business Value Beyond Marketing
Hootsuite Reveals Social Media Marketing’s Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support
Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery
This alliance ensures channelizing global content distribution through a single source
Read More: The Trouble with Digital Advertising Agencies
Radius Launches Radius Unify to Become First Enterprise B2B Customer Data
Platform New Platform in $1B Market Brings 360-Degree View of Every Possible Customer
Adobe Announces Next Level Innovation in the Video at IBC 2018
Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals
That’s a wrap from us for this week. We will be back with more news next week.
Read More: Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual
