Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing ROI in this weekly martech highlight: MarTech Quote-of-the-Week! As CRO, the end goal is to increase revenue streams from new and existing customers. But our paradigm of sales success has shifted to where it’s not necessarily specific to the individual, or about “who” sells the most…

Infutor Joins Unified ID 2.0 to Collaborate on Open-Source Alternative to Third-Party Cookies

Initially Developed by The Trade Desk, Unified ID 2.0 Will Be A Common Currency of Digital Advertising Consumer identity management expert Infutor today announced that it has joined the Unified ID 2.0 initiative, founded by The Trade Desk and soon to be operated by Prebid.org. As the use of third-party cookies for advertising tracking is being phased out, Unified ID 2.0 serves as a consumer friendly and universal identity upgrade. Marketing Technology News: Challenger Inc. and Tethr Sign Strategic…

Infutor Data Quality Flies High In Truthset’s Independent Assessment

Ranked Among the Top Data Providers for Age, Infutor Leads the Pack in Identifying Elusive Young Adults and in Determining Relationship Status Consumer identity management expert Infutor today announced that its Total Consumer Insights, a robust third-party dataset with privacy-compliant behavioral and household attributes, scored among the top providers for age in a Q1 2021 Data Quality Truthscore Report of consumer data quality by Truthset. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

Infutor Joins the Karlsgate Identity Exchange to Offer Secure Data Enhancement Services

Karlsgate grows community of privacy-first data partners enabling “No PII Required” data matching for clients Karlsgate, a secure data collaboration company, today announced that the full suite of Infutor’s industry leading consumer identity management solutions is now accessible via Karlsgate Identity Exchange. Karlsgate enables companies to match and append data from Infutor without disclosure of their Personally Identifiable Information (PII). Marketing Technology News: MarTech Interview with Shailin…

Infutor Introduces Total Consumer Insights to Help Brands Better Understand Their Customers

Largest Data Investment to Date, Privacy-Compliant, Third-Party Dataset Will Drive Online and Offline Segmentation and Predictive Models Consumer identity management expert Infutor today introduced Total Consumer Insights, a third-party dataset that provides privacy-compliant behavioral and household attributes on 266 million US consumers across 120 million households. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy A multi-sourced, large-scale deterministic dataset,…

Infutor Adds New CFO and Extends Leadership Depth, Sets Sights On Accelerated Growth In 2021

High-Performing Executives Will Be Critical to Infutor Capturing New Brand Relationships and Enabling them for the Cookieless Future Consumer identity management expert Infutor today introduced a new CFO as well as senior sales, strategy and marketing leaders as it looks to accelerate growth both organically and through additional acquisitions in 2021. Drew Thomas has joined as CFO, Rachel Calomeni has joined as SVP of Sales, Todd Schoenherr has joined as VP of Strategy, and Zora Senat has been promoted from VP of…

boberdoo.com Activates Infutor Consumer Identity Data On its Lead Distribution Platform

Infutor ID Max Data will Enable boberdoo.com Clients to Boost Lead Gen Data Quality Consumer identity management expert Infutor announced that boberdoo.com, a lead distribution software provider, has activated Infutor’s ID Max consumer identity data on its platform. Access to Infutor ID Max data will help boberdoo.com’s lead generation, digital marketing and publisher clients better score and route their leads. “Our platform helps marketers automate their lead generation business and providing direct access to Infutor’s…

Bridg Adds Infutor Consumer Identity Data to its Enterprise Brick-and-Mortar-Focused CDP

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Bridg Adds Infutor Consumer Identity Data to its Enterprise Brick-and-Mortar-Focused CDP

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

Click Laboratory’s Lumentis Platform Levels Playing Field for SMBs through Infutor Partnership

Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail. Marketing…

Infutor Adds Data Marketing Veteran Kevin Dean as COO

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

Customer Acquisition Powerhouse Logiq Taps Infutor to Enhance Critical Identity Resolution Insights

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

SRAX Adds Infutor Connex Audience Clusters to BIGtoken’s Permission-Based Data Marketplace

Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer BIGtoken is…

Complementics Fuels Its Mobile Audience Network with Infutor Enriched Automotive Data

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

Narrative Expands its Mobile Ad ID and Digital Identity Resolution Offerings through Partnership with Infutor

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…