Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing ROI in this weekly martech highlight:

MarTech Quote-of-the-Week!

As CRO, the end goal is to increase revenue streams from new and existing customers. But our paradigm of sales success has shifted to where it’s not necessarily specific to the individual, or about “who” sells the most anymore.-George Donovan, Chief Revenue Officer at Allego

Top MarTech News of The Week: 19th April to 23rd April 2021!

MarTech QnA with the Expert

MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero
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First-party data is key! As data privacy requirements increase and become more rigorous, marketers will need to rely on  tracking direct brand engagement  with their audiences and customers.  Focus on outreach to your current database while expanding your first-party data sources. Use this engagement to fill in the whitespace and build profiles to personalize and better target your audience. Hunter Montgomery, Chief Marketing Officer at ChurnZero

Top Articles on Email Marketing, AI and Marketing Best Practices and Tips to Improve Marketing ROI!

We Always Have Exciting Conversations Lined Up on The SalesStar Podcast!

Don’t Miss our Latest Episode with Latane Conant, CMO at 6sense!