Bazaarvoice Report: Consumer Shopping Continues to Go Digital, With UGC, New Private Labels, and Access to Product Sampling Driving Rapid…

Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index. The global report explores how, largely due to the effects of COVID-19, consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends. Marketing Technology News: ironSource…

AccuWeather Partners with UGC Provider Newsflare as it Seeks to Broaden its Global Audience

Newsflare, a leading global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced a further expansion of its user-generated content (UGC) offering through a partnership with AccuWeather, the leading global provider of commercial weather forecasting services. Appetite for authentic, highly-accurate weather content has been growing as the effects of climate change increasingly impact daily lives. News publishers are not only seeking to provide precise and…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

What Veritone Intends to Achieve with UGC Library from Collab?

The maker of aiWare Veritone has signed a creative agreement with Collab to expand its content licensing services to include User-Generated Content (UGC) Library. As part of the deal, Collab would supply impactful UGC stock inventory to meet the dynamic needs of various marketing and advertising teams in the digital industry. The two companies would provide creatives as benchmarks of digital media continue to evolve around licensing and creative projects. Collab, an independent digital entertainment studio has been a…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items. UGC is particularly powerful at driving Sales. More and more marketers have started to seize its potential and channel it at key touchpoints. Are new…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

Arkose Labs Announces Private Bug Bounty Program with Bugcrowd to Strengthen Fraud Prevention System

Private Bounty Program Leverages Bugcrowd’s Crowdsourced Research Team for More Robust Security Testing Arkose Labs, the leading provider of advanced fraud prevention technology for the world’s most targeted enterprises, announced an exclusive private bug bounty program with Bugcrowd, the #1 crowdsourced security platform. The program will enable a continuous assurance of the stability and strength of the various product features that make up the Arkose Labs system. With a private bounty program, Arkose Labs will gain…

New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC

Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…

C3 Metrics Launches “Bug Bounty Program” on the Bugcrowd Platform

Leading Cross-Channel Advertising Measurement Outcome Provider Commits to Site Safety with the Leading Crowdsourced Security Company C3 Metrics, a global leader in cross-channel advertising measurement and accountability, announced the launch of a Bug Bounty Program with Bugcrowd, a pioneer in crowdsourced security, to ensure the security of its customer data. A Bug Bounty Program is a crowdsourced initiative that rewards individuals for independently discovering and reporting software bugs in an organization’s…

Intercom Ups the Ante to Improve Customer Communications with Bugcrowd Bug Bounty Program

Intercom, the leading customer messaging platform, has announced a key partnership deal with the pioneer in crowd-sourced security testing – Bugcrowd. The latest partnership is important for marketers challenged by a drop in customer numbers due to bug-related issues. Building on the success of its private program, Intercom launched a public bug bounty program to leverage the full scope of Bugcrowd's curated crowd of 50,000 cyber security researchers to help implement a secure development lifecycle and protect customer data.…

Yotpo Names the Year’s Best Agencies and Technology Companies Propelling D2C eCommerce Growth

Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo Partner, innovative strategies and execution, and ability to create captivating eCommerce experiences that drive a merchant's direct-to-consumer (D2C) growth. "We are thrilled and honored to be partnered with companies that can be considered the 'best of the best' in eCommerce," said Will…

Bazaarvoice Announces Majority Investment from Thomas H. Lee Partners

Bazaarvoice today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies. Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies. Marlin Equity Partners (“Marlin”), the current majority investor in Bazaarvoice, will continue to be a material shareholder.…

LANGUAGE I/O RAISES $5 MILLION; Female Co-Founders Position for Expansion with Venture Capital Funding and Innovative Software Solution

Enabling Real-Time Communication with Customers in any Language over any Channel Language I/O, powering meaningful conversations between global organizations and their customers, today announced it has raised $5 million in A round funding. This is significant as the company was bootstrapped since 2015, except for the seed round of $500,000 in October 2020. Bob Davoli of Gutbrain Ventures and Bruce Clarke of PBJ Capital co-led the round, and were joined by other investors including Omega Venture Partners, Michael Wilens, Tom…

Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

CA+ Launches to Transform Mobile Advertising Production with Live Action, 3D Animation and Motion Graphics

New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH  Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer…

Top Instagram Advertising Tools for Food Businesses

Instagram has become a powerful tool for businesses. Even more so for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, as per The Independent, millennials, each year spend an average of five days browsing food on Instagram. Thirty percent cite to avoid a restaurant with a weak Instagram presence. All in all, this makes Instagram a valuable asset for small and local food businesses, which, they must master.  Let’s see what are the different tools they can use to leave a strong…

Tencent Music Entertainment Group Invests in Audio Entertainment Ecosystem to Drive Long-term Growth

Tencent Music Entertainment Group, the leading online music entertainment platform in China, has made significant progress in the long-form audio market in China. As part of a broader strategy to build synergies within its music entertainment ecosystem, long-form audio will continue to be a key focus of TME's strategic growth plan. Long-form audio includes podcasts, audiobooks, Chinese comedy, audio drama, talk shows, among other types of audio programs. As a relatively new area with low market penetration, long-form…

The Value of Authenticity: Two Thirds of Shoppers Prefer Real Customer Photos From Brands on Social Media, Over Professional Shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions, reveals visual and social user generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds that in addition to social media, almost three quarters (74%) of…

Sitecore Announces 2021 Most Valuable Professionals

In its 15th year, the annual award program recognizes 284 individuals who went above and beyond for the Sitecore community Sitecore, the global leader in digital experience management software, announced the 2021 Sitecore Most Valuable Professionals (MVPs), marking the program's 15th year of celebrating outstanding individuals in the Sitecore community. This year, the 284 MVPs from around the globe have demonstrated exceptional Sitecore community support with numerous virtual engagements and provided vital feedback on…