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Futuri Study Reveals Permanent Changes to Media Perception, Consumption and Revenue Across Traditional, Digital and Social Media

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Futuri Podcasting System POST Launches Major Update and Announces Published US Patent, as New Nielsen Data Shows Unique Impact of POST Technology on Time Spent with Audio

Audiences dramatically accelerating adoption of streaming, social, subscriptions, and esports

Amidst voracious consumer appetite for content, majority of local TV outlets are dependent on social media for sourcing new stories and content for their audiences

Media executives don’t feel confident in their companies’ ability to adopt advancing technologies to meet needs of consumers

Consumer trust in news media reaching new lows, as social media becomes more prominent source for pandemic-related news

Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, Futuri today announced key findings from their Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.

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“The message is very clear to media executives: now is the time to accelerate innovation to keep pace with media’s evolution, or risk being left behind.”

The study explored five key verticals: TV; social media; digital publishing; radio; and Esports, sports and betting. Some key findings include:

  • America’s Insatiable Appetite For Content: Americans are voracious content consumers, with 41% consuming 10+ hours of content a week, amassing an average monthly cost in streaming bills of $45.
  • Audiences Getting News Outside Of Traditional Channels: 47% of Americans turn to Google every week for their news, flanked by Facebook (42%), YouTube (33%), Instagram and Twitter (both 28%). National newspaper websites (New York Times, Washington Post, Wall Street Journal, USA Today) capture only 19% of Americans.
  • Trust In Media At All-Time Lows: A majority of Americans do not trust major TV outlets. Of the organizations analyzed (CBS, CNN, NBC, ABC, PBS, FOX, MSNBC and Newsmax), none were trusted by more than half the respondents, with credibility scores ranging from 30 – 47%. This decreased for young Americans to 23 – 34%.
  • Social Leads As A Source For Pandemic-Related News: Similarly, Americans are waning off mainstream TV for pandemic news. When analyzing the same outlets (CBS, CNN, NBC, ABC, PBS, FOX, MSNBC and Newsmax) to gauge where Americans go for COVID-19 updates, the major outlets ranged from 31 – 52%. In contrast, for pandemic news specifically Facebook grabs 64% of Americans, YouTube (61%) and other social platforms (TikTok, Snapchat and Instagram) reach 48%.
  • Journalists Turning To Social: A large majority (88%) of journalists and producers for local TV stations are using social media to source new stories and content for their readers.
  • Esports And Gaming Audiences, Good Targets For Sports Media: With sports betting legalized in more states, nearly two-thirds of Americans (61.5%) plan to bet on regular season, playoff or championship sporting events.
  • Media Execs Nervous About The Future: 88% of media executives agree attracting and retaining talent is a priority, but only 56% feel confident in the industry’s ability to do it. Similarly, 85% agree it’s important to attract younger audiences, but only 47% feel confident in the industry’s ability to do so.
  • Broadcast Radio Remains Resilient: A majority (65%) of HHI $100k+ Americans depend on radio for their pandemic news, demonstrating the medium’s importance for updates on COVID-19.

“This study reveals tectonic shifts in how media is being produced, perceived, consumed and purchased across all levels of society and media, from streaming to TV, social media, digital publishing, radio and more,” said Daniel Anstandig, CEO of Futuri Media. “The message is very clear to media executives: now is the time to accelerate innovation to keep pace with media’s evolution, or risk being left behind.”

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OneTrust Enhances First-Party Data Solution to Strengthen Holistic Consent and Preference Management Platform

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OneTrust Unveils New Capabilities to Discover, Secure, and Responsibly Use Data

Cultivate trusted customer relationships with optimized first-party data and compliance automation

Today OneTrust, the category-defining enterprise platform to operationalize trust, announced an enhanced first-party data solution. With the addition of first-party data to consent and preference management, organizations can use one powerful platform to capture, centralize, govern, and sync data while keeping trust and transparency at the forefront of all consumer interactions.

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As a part of the OneTrust Consent and Preference Management platform, the technology helps deepen direct customer relationships by capturing first-party data and activating it to deliver personalized engagements. Organizations can now simplify and automate data governance and compliance by implementing configurable rules for first-party data use across marketing platforms.

As the regulatory and technical landscapes evolve and third-party cookies deprecate a strategy that includes zero- and first-party data capture is critical to delivering powerful campaigns that yield results, improve ROI and honor privacy.

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With OneTrust’s Consent and Preference Management solution, organizations can create customized and engaging forms to capture first-party data, centrally collect and store this data, and honor consent and preferences across the entire MarTech system –– all while maintaining compliance with global regulations. This future-proof strategy allows organizations to combine consent receipts, marketing preferences, and first-party data into a competitive advantage by providing personalization while proving they respect privacy.

With OneTrust First-Party Data solution, customers can:

  • Configure Customized Experiences: Design and deploy a transparent front-end customer experience with out-of-the-box customizable collection points and preference centers and set up granular logic to capture data at the right time.
  • Future-Proof Data Sources: Enhance customer profiles with first-party data and begin to replace other data sources like third-party cookies. Customers can also easily update data through a self-service preference center.
  • Centralize Data: Create a single source of trust for all systems, provide transparency for customers and centralize your proof-of marketing compliance with stored customer consent, preferences, and first-party data.
  • Automate Data Integrations: Sync real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing and retargeting.
  • Personalize Campaigns: Deliver the content, products, services, and offers that are most relevant to audience segments.

Marketing Technology News:WPP Leaders Recognised for Driving Change in Gender Diversity

Unacast now available on Bloomberg’s Data Marketplace

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Unacast, the top location data company, is now available to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data catalog. Unacast’s data will allow quant funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets.

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Quantitative analysts typically use several alternative data streams to inform investment and risk models. While specific needs vary by industry, the goal is usually to inform decision-making, detect change, or measure effects over time or space. In these scenarios, location as an alternative data source can add a lot of value, especially for hedge funds, real estate investors and the public sector.

Typical use cases for location as an alt-data stream include:

  • Measuring mobility and foot traffic around stores or other brand locations;
  • Tracking trends in areas under pandemic restrictions vs. unrestricted areas;
  • Calculating the impact of migration and income flow to and from major cities;
  • Understanding the effects of social distancing; and
  • Identifying emerging areas of growth and opportunity.

“Since the onset of COVID, interest levels in location data surged in multiple industries,” said Thomas Walle, Unacast co-founder and CEO. “We wanted to make it easy for fund managers, equity funds, financial institutions and others to ingest location and get it into your own models.”

Bloomberg Enterprise Access Point is Bloomberg’s web-based data marketplace that allows Data License clients to easily discover, access and immediately use high quality, market leading content from both Bloomberg and third party providers. In September 2020, Bloomberg announced the expansion of its alternative data offering, representing a three-fold increase in the number of third-party alternative data vendors available since the product’s introduction in February 2019. The move allows Bloomberg clients to access a much-expanded catalogue of curated alternative data, uniquely positioned to provide insights in today’s market environment.

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H2D Collective Launches with Aim of Humanizing Digital Transformations

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Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization.

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“The H2D Collective was borne out of the fact that most digital transformations only scratch the surface of what is possible – and often miss driving greater value,” explains Jean-Pierre Lacroix, President of SLD. “Each member of the H2D Collective brings complimentary capabilities to the table, allowing us to deliver an all-encompassing service that puts humans at the center of digital transformation.”

Through a wide range of curated services, H2D will help brands through the entire digital transformation process, with a focus placed on:

  • Improving customer and employee engagement
  • Resourcing digital transformation strategy and implementation
  • Assessment of digital program effectiveness
  • Channel strategy and optimization
  • Sales choreography and employee training
  • Digital strategy and content creation
  • Facility design and branding
  • Marketing optimization

“Intel is thrilled to participate with the H2D Collective in delivering innovative products, services, and end-to-end solutions to the marketplace,” says Kathy Crumley, Global Banking Strategist at Intel.

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Kaplan Agreement With Digital Marketing Institute Provides Certification Program for Business Professionals

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DMI Certification Also Joins Kaplan Credegree™ Program To Enhance Job Readiness and Marketability of Students

To help business professionals develop the knowledge and skills they need to compete in the digitally accelerating economy, Kaplan, Inc., one of the world’s most diversified global education organizations, announced an agreement with Digital Marketing Institute (DMI) to deliver DMI’s industry-leading digital marketing certification program to its global client base.

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“Our agreement with this global industry leader will empower our clients to develop the critical marketing skills that businesses require today, while arming them with internationally recognized certification that puts them on the path to career success.”

As part of the agreement, the Digital Marketing PRO course will be available through the Kaplan Credegree™ Program, which enables college students to complete their four-year degree while earning industry-recognized credentials that are highly valued by employers. Digital Marketing Professional is a dual certification program recognized by the American Marketing Association (AMA).

Upon successful completion of the Digital Marketing Professional program, U.S. professionals will earn two internationally recognized industry certifications: the DMI Certified Digital Marketing Professional (CDMP) and the AMA Professional Certified Marketer (PCM) in Digital Marketing. The course covers topics that include digital strategy, content marketing, social media marketing, analytics, customer experience (CX), search engine optimization (SEO), and email marketing.

“In our competitive and transforming economy, companies are looking for employees who can demonstrate that they will make an immediate impact on the business,” said DMI Head of Group Strategy & Development, Michael Goeden. “With many organizations challenged to address a digital skills gap, those professionals earning digital marketing certifications through the Kaplan program will stand apart among job candidates and will bring the needed knowledge and always-relevant experience to help marketing organizations improve and succeed.”

“As today’s careers demand a strong and proven digital skillset, we strategically sought DMI as a partner to help us deliver the most modernized and innovative learning solution that aligns with the demands of the workplace,” said Joyce Schnur, Kaplan Senior Vice President of Product Strategy. “Our agreement with this global industry leader will empower our clients to develop the critical marketing skills that businesses require today, while arming them with internationally recognized certification that puts them on the path to career success.”

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Survey Finds Satellite Internet Essential for Tele-health Services, Work-from-Home Applications and General Communications During Ongoing COVID-19 Pandemic

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PRNewswire
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Survey-Finds-Satellite-Internet-Essential-for-Tele-health-Services_-Work-from-Home-Applications-and-General-Communications-During-Ongoing-COVID-19-Pandemic

Viasat Inc., a global communications company, revealed results from its 2021 consumer connectivity survey showing the role satellite-based connectivity has played in keeping Americans connected during the COVID-19 pandemic.

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The survey findings, which leveraged Qualtrics data from over 1,000 household internet users living and working across the U.S., cited:

  • Satellite-based tele-health services were widely used during the pandemic, with many respondents planning their continued use in a post-pandemic world. 
    • 87% of respondents used tele-health applications and/or services during the COVID-19 pandemic.
    • 35% of rural-based respondents participated in tele-health appointments for the first time. Of those respondents, 48% plan to use tele-health applications and services more regularly in the future.
  • Respondents felt they could work-from-home using satellite internet, even after the pandemic.  
    • 66% of rural-based respondents indicated they are planning to work-from-home post-pandemic, if given the opportunity by their employer.
    • When asked to rank the most important business applications they used while working remotely, respondents highlighted email (29%) as the most important application, followed by video calls (21%), large document uploads (15%), large document downloads (15%), instant messaging (11%), VPN (8%) and other services (2%).
  • The most essential internet activity during the ongoing pandemic has been email.
    • According to survey results, email (26%) was the most important internet activity used during the pandemic, followed by browsing (20%), streaming video (11%), social media (9%), sharing pictures (8%), uploading/downloading files (7%), teleconferencing (6%), online school tools (4%), streaming radio (3%), online gaming (3%), VPN (2%) and other services (1%).

Steven Mesnick, chief marketing officer of Viasat’s Global Fixed Broadband business commented, “The survey is a reminder that as people navigate the current and post-pandemic world, having access to reliable connectivity—even in the hardest-to-reach locations across the U.S.—is essential for connecting patients with doctors, employees with colleagues and families from anywhere. The high-value of ensuring more people can connect to more online services is a key reason why we continue to invest in bringing better satellite systems to market, like our next-generation satellite constellation, ViaSat-3. When this system goes into consumer service, we will be able to deliver significantly faster speeds, more data and enhanced streaming capabilities from space—all of which we will be testing later this year in preparation for the ViaSat-3 launch.”

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Viasat is committed to delivering more bandwidth, speeds and data to its residential customers. During the pandemic, the Company implemented multiple optimization and web acceleration techniques to mitigate network congestion by prioritizing critical business, health and education applications to get preferential access compared to other non-essential high-bandwidth traffic. These efforts have helped the Company receive various accolades by consumer outlets including being named the ‘Best Satellite Provider’ among U.S. rural internet service providers (ISPs) by CNET and receiving the Best Satellite Internet Speed designation by ZDNet.

Delkos Research Launches a Freemium Version of RAZR, it’s Behaviour Analytics Platform, to the Retail FX Industry

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MTS Staff Writer
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RAZR Lite Empowers FX Brokers to Utilize Analysis in order Optimize Key Performance Indicators

Delkos Research, provider of statistically-powered behavioural analysis models that optimize customer touchpoint strategies, announced the immediate availability of a freemium version of its platform RAZR. The offering helps FX brokers accelerate their digital transformation by providing them behaviour analysis for segmentation, CRM automation, and personalization of customer communication.

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Most Forex brokers do not have the manpower or data science capabilities to efficiently analyze customer data into simple-to-action insight for their sales and marketing teams. RAZR empowers these FX brokers with the ability to easily digest and utilize this analysis to instantly impact Key Performance Indicators (KPIs).

The Delkos RAZR solution advances customer engagement in three key areas: 1-to-1 personalized communication, next best action or offer, and product or content offering. RAZR’s analysis of real-time data maps customer’s affinities and preferences to better understand their unmet needs and provide them with items to elicit greater engagement.

“I always felt there was so much value to be gained from looking inwards at retaining active clients, instead of always taking the churn-and-burn approach to marketing, however, the retention techniques commonly used just never seemed to provide a large enough impact on ROI.” -CEO Salvatore Buccellato.

The freemium offering of Delkos RAZR, RAZR Lite, is designed to be risk-free proof of concept for the impact of behaviour analytics in customer retention and monetization.

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MediaLink’s Executive Search & Talent Development Practice Grows Globally

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Changes Include New Role for Industry Vet Karl Spangenberg in US and New Hires in UK

Strategic advisory firm MediaLink, an Ascential company, announced several new senior positions across its executive search & talent development practice across the globe. The growth includes a new position for MediaLink and industry veteran Karl Spangenberg, who will now take on the role of EVP, Executive Search US from a previous position as EVP for the firm’s client service & growth practice. The move follows a series of new hires in the UK, including Gavin Presman and Tania Harwood as Executive Search Directors. The growth has tripled the headcount since September 2020, when Managing Director, EMEA Advisory & Global Search Kathleen Saxton joined MediaLink from The Lighthouse, the firm she founded, to lead both the global practice and MediaLink’s operations in Europe.

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Under Saxton’s leadership, the executive search & talent development practice has seen a marked acceleration in the need for hybrid leadership talent, especially within the eCommerce, performance and digital creative arenas. Additional demand for talent advisory work has mainly come in the form of organisational design and future workplace strategic guidance as the world prepares for post lockdown reintegration. Over the last 12 months, the practice was behind some of the most high-profile CEO, CMO and other senior level searches across multiple holding companies, brands, media companies and major technology platforms.

Saxton said, “The post-pandemic world requires an entirely new caliber of leadership – one that will demonstrate a deep understanding of the human condition, insight into the different behaviors that will develop in the new era, and the hybrid craft skills required to navigate forward. We’ve spent the past year identifying those leadership behaviours, and then applying a psychology-based approach to advise, grow and shape organisations with visionary ideas. The demand for this type of advisory has skyrocketed at a time when such talent is increasingly difficult to uncover, and further building out a team who can reach them has been mission critical. Karl brings an unparalleled industry knowledge to his role, and coupled with Gavin and Tania’s deep experience in the UK media, tech and advertising space, our ability to tap into the most sophisticated C-suite network possible for our clients has never been greater.”

Spangenberg has spent the past 14 years at MediaLink, managing strategic engagements for Fortune 50 companies and early-stage clients that have required talent recruitment, organisational design, and organic and non-organic revenue growth. Prior, he was the founding sales leader for AT&T digital, connected TV, and mobile ad sales offerings. He has also been responsible for market expansion at The Atlantic, US News, Time, and BusinessWeek magazines and provided executive support for the IPOs for InfoSeek and @plan as well as for the sale of The Hotel Networks to Liberty Media.

Presman is a best-selling author on sales and negotiation and has designed and developed sales and leadership programs for many of the world’s leading media and tech businesses. He has worked for some of the UK’s brightest media stars including Bauer and Global Radio.

Harwood has over 25 years of experience in the media industry in both agencies and commercial sales, hailing from The Guardian where she led a multi-disciplined sales team, grew revenue and established 300+ client and agency relationships. She also spent 20 years in independent and full-service media agencies across the IPG, Omnicom and WPP groups.

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New Initiative Explores Need To Unify And Humanize Customer Experiences Around Identity And Authentication In A Digitally Connected Economy

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BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk Management

The critical need to simplify and unify the way companies recognize and authenticate their customers and partners across all channels of engagement is the subject of a new thought leadership initiative being undertaken by the Business Performance Innovation (BPI) Network and Chief Marketing Officer (CMO) Council, in partnership with Daon, a global leader in identity assurance technology.

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The new program, called Unify How You Verify, is of critical importance to businesses and brands as digital channels and interactions proliferate and customers become increasingly irritated by tedious and repetitive authentication processes. Companies must address the challenge by adopting a singular, unified and humanized identity experience that persists across all engagement channels and throughout all stages of the customer relationship lifecycle.

The Unify How You Verify program will incorporate new research into consumer attitudes toward current authentication processes, as well as conversations with senior executives and experts in customer support, ecommerce, security, IT and other relevant functional areas on what can be done to improve customer experiences and drive greater revenue, satisfaction and compliance.

“As customers rely increasingly on new digital channels of interaction and as identity verification and authentication become ubiquitous, companies and brands must respond with new unified and frictionless approaches to recognize their customers and verify identities across all touchpoints,” said Donovan Neale-May, executive director of the CMO Council and BPI Network. “We’re excited to team with Daon to shed new light on the challenges companies and consumers are facing in identity authentication, as well as the next-generation approaches needed to address these issues.”

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Highlighting the need for change, a recent CMO Council report, entitled “How Covid Has Changed The Channels Of Engagement,” finds consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren’t met. This frustration has led to 73% of consumers questioning why they’re doing business with the brand.

“Daon is pleased to partner with the BPI Network and CMO Council on this important thought leadership initiative as businesses of almost every stripe are grappling with the need to simplify and unify authentication across their organizations,” said George Skaff, senior vice president of marketing for Daon. “We know that biometrics can deliver convenient and secure customer experiences. Yet, humanizing and optimizing these experiences require more than a string of biometric authentication events. What’s needed is an authentication model, incorporating both biometric and non-biometric factors, that can create a singular, unified identity experience that persists across all engagement channels and throughout all stages of the customer relationship lifecycle.”

Survey insights from Experian’s annual Global Identity & Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical and behavioral biometrics as methods of security. In fact, for the first time in four years, passwords did not earn a spot in the top three most secure methods for authenticating a customer’s identity.

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Parks Associates: Viewers Dedicate an Average of 70% of Their Video Viewing to Services With a Broad Variety of Content

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Parks Associates: 83% of US Internet Households Subscribe to at Least one OTT Service, While 45% Subscribe to Traditional Linear Pay TV
New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The firm’s Quantified Consumer: Content Preferences in OTT Video, with data from a survey of more than 5,000 US broadband households, examines the critical role of content in driving subscriptions and usage, including consumer interest in different types of content and connections between content and the user experience.

Parks Associates: Content Viewing Habits By Segment
Parks Associates: Content Viewing Habits By Segment

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“Services offering a variety of content categories are the foundation of consumers’ video service ensembles,” said Paul Erickson, Senior Analyst, Parks Associates. “Many niche services have been successful, including those dedicated to horror, religious, children’s, and anime content, and niche services such as ESPN+, Britbox, and Crunchyroll make up an important part of the service ecosystem. However, they are unlikely to be the primary, foundational content source within a household.”

Ad-based OTT services in particular have broadened their market appeal over the past few years by incorporating different genre categories. Crackle has made significant additions to its nonfiction content, Pluto TV has added several sports channels, and Tubi TV highlights children’s programming with its “Tubi Kids” section.

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“If services are to challenge the ‘Big 3’ OTT services (Netflix, Amazon, Hulu), they need to feature a variety of programming across genres,” Erickson said. “We will see more bundling services emerge like AMC, which bundled together its niche services Shudder, Sundance Now, and IFC Films under the AMC+ service umbrella in order to give viewers more options.”

The research also finds that while “content is king,” cost is still the leading factor when consumers choose an OTT service. Fifty percent of viewers cite service cost as a key determination in the services that they use to access online video content. In response, key services have experimented with diversified pricing options. Disney+ has introduced transactional purchases, while Peacock is using a freemium model and HBO Max and Paramount+ offer less expensive ad-supported tiers.

“A hybrid pricing approach meets consumers where they are,” Erickson said. “Maximizing revenue potential with hybrid pricing will help services finance the growing cost of content library growth.”

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SAP Carbon Footprint Solution Helps Companies Redesign for Sustainability

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SAP SE today announced the availability of SAP® Product Footprint Management, a solution that lets companies calculate carbon footprints for their products and across the value chain. It considers the entire product lifecycle, helping companies disclose their products’ environmental footprints to regulators and enabling them to make their products more sustainable.

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SAP Product Footprint Management is part of a new portfolio of sustainability-specific business applications that deliver transparency and measurement capability across the supply chain, allowing companies to move toward lower carbon emissions and more sustainable operations.

“Customers want it, the world needs it. There is no time to waste for businesses to act more responsibly and sustainably. Sustainability goals are increasingly as important to business success as financial goals,” said Thomas Saueressig, member of the Executive Board of SAP SE and responsible for SAP Product Engineering. “When companies embed emissions data into underlying business processes, leaders can drive real change by making conscious decisions across the entire value chain. That is what scales the transition to low emission pathways, and SAP is uniquely positioned to drive this change throughout collaborative, intelligent and sustainable business networks.”

By integrating data across all solutions that govern production processes with master data from business applications such as SAP S/4HANA®, SAP Product Footprint Management can calculate the environmental impact of various production scenarios. For example, a cookie company can choose its source for chocolate based both on the cost of the raw material as well as on its carbon footprint.

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SAP’s data-driven approach lets businesses embed sustainability comprehensively and gain actionable insights across the entire value chain to enable companies to transition to low-carbon business processes. Taking a differentiating approach, SAP enables businesses to proactively identify the carbon impact at the beginning of the product lifecycle instead of reactively after a product has been produced. Moreover, SAP Product Footprint Management not only equips companies with the insight to reduce carbon emissions across their value chains but can enable data exchange with customers, suppliers and business partners — driving transparency across a company’s scope 1, scope 2 and scope 3 emissions.

SAP Product Footprint Management, a cloud-native solution built on SAP Business Technology Platform, is designed to measure and report greenhouse gas emissions. Proposed governmental regulations designed to combat the harmful effects of climate change could cost businesses up to $120 billion. A recent IDC survey showed linking financial and environmental indications in financial reporting, as well as reducing carbon emissions, are top topics for IT decision-makers.*

SAP’s Commitment to Sustainability

SAP has been leading by example in sustainable business practices for more than a decade. In addition to being named the software industry leader in the Dow Jones Sustainability Indices (DJSI) for 14 consecutive years, SAP’s membership in the Value Balancing Alliance and the SAP Integrated Report illustrates our commitment to integrating economic, environmental and social performance to drive business decisions.

“SAP has long had a strong, dedicated focus on its own sustainability operations. The launch of the SAP Product Footprint Management solution, combined with the WBCSD’s Pathfinder Project, represents a unique opportunity to bring together companies to jointly drive decarbonization across value chains and industries,” said Marta Muñoz, senior research director and Lead Technology & Sustainability Practice, IDC EME.

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Salt Security Named “Best in API Security” in 2021 API Awards

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Salt Security Named "Best in API Security" in 2021 API Awards

Salt Security, the leading API security company, announced that the Salt Security API Protection Platform has been named the “Best in API Security” in the 2021 API Awards. The company was recognized for its ability to deliver unparalleled capabilities in API security, including continuous discovery of APIs and exposed sensitive data, API attack detection and prevention, and remediation of API vulnerabilities – uniquely securing APIs across their full lifecycle.

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According to the Salt Security State of API Security Report, API-based attacks increased more than 348% in the first half of 2021, compared to a 141% increase in overall API traffic in the same time period. The need for API protection has risen in tandem. APIs have become high-value targets for attackers because they contain highly sensitive and confidential data and bad actors realize that solutions such as WAFs and API Gateways cannot adequately protect APIs. Unlike those solutions, the Salt Security API Protection Platform is purpose-built to secure APIs, leveraging big data, along with ML and AI, to mitigate attacks. The platform also provides significant “shift left” capabilities with scanning and testing of APIs in pre-production.

“In today’s complex application environments, APIs have emerged as the fundamental building block for modern applications. At the same time, APIs have also become the dominant application attack vector, putting immense pressure on security teams to fill the gap,” said Roey Eliyahu, CEO and co-founder of Salt Security. “The Salt platform connects to any application environment, enabling organizations to discover all APIs, stop API attacks, and provide developer insights to harden APIs. Having our industry-leading platform recognized as ‘Best in API Security’ underscores the value we’re delivering to the modern enterprise.”

The API Awards celebrate the technical innovation, adoption, and reception of companies operating in the API and microservices industry. The 2021 API Award winners were selected by an expert-led API World Advisory Board based on three main criteria: (1) attracting notable attention and awareness in the API industry; (2) general regard and use by the developer and engineering community; and (3) being a technical leader in its sector for innovation.

“The Salt Security API Protection Platform is helping developers and engineers build on the backbone of the multi-trillion-dollar market for API-driven products and services,” said Jonathan Pasky, Executive Producer and Co-Founder of DevNetwork, producer of API World and the 2021 API Awards. “Today’s cloud-based SaaS software and hardware increasingly is powered by an open ecosystem of API-centric architecture. The Salt win here at the 2021 API Awards is evidence of the company’s leading role in the growth of the API Economy.”

The 2021 API Awards will be presented at the 2021 API Awards Ceremony during API World 2021 Virtual (October 26-28, 2021), the world’s largest API and microservices conference and exhibition.

Marketing Technology News: ForgeRock Announces Pricing of Initial Public Offering

Rewind Closes USD $65 Million Series B as Demand for Cloud Backup and Recovery Solutions Continues to Grow

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prweb
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Verofax Secures $1.5M In Pre-Series A To Expand its Traceability as a Service Offering

Oversubscribed round comes less than nine months after series A raise

Rewind announced the close of a USD $65 million Series B round of financing led by New York-based global private equity and venture capital firm Insight Partners to scale its efforts to provide backup and recovery solutions for the most widely used software-as-a-service (SaaS) tools for businesses. Bessemer Venture Partners, FundFire, Inovia Capital, Ridge Ventures, ScaleUp Ventures, and Union Ventures participated in the oversubscribed round. Atlassian Ventures, the investment arm of Atlassian (TEAM; NASDAQ) also made a strategic investment in Rewind as part of the Series B. The latest infusion of capital will help Rewind speed its product development pipeline so it can deliver data protection solutions for more business-critical SaaS applications as the threat of data breaches, user errors, cyberattacks, and ransomware continues to escalate.

Marketing Technology News: Rewind Offers Free Holiday Data Backups for E-Commerce Platforms

Adoption of SaaS tools continues to surge, with businesses worldwide already managing 80 different applications at any given time on average and SaaS tools expected to dominate the business software landscape by 2025 with only 15 percent being non-SaaS solutions. While respected SaaS providers actively backup their cloud infrastructure, they do not make account-level, business-critical information (such as sales, marketing, and financial data) available to their users. Yet, most cloud and SaaS backup and recovery solutions continue to center on supporting a handful of massive, enterprise players. Rewind is filling a major gap by extending cloud backup and recovery to more SaaS tools. Rewind ensures that over 100,000 businesses around the globe can quickly recover from any data issue – giving them immediate access to comprehensive, usable backups in six essential SaaS applications that would otherwise go unprotected.

“While we’ve continued to double revenue and software subscribers year over year, every day our team talks with seasoned technology professionals who still do not realize they lack full control of their vital business data,” said Mike Potter, co-founder and CEO of Rewind. “We see tremendous opportunities to backup the entire cloud and are working towards that vision. This latest round of funding will allow us to expand our reach, bring additional SaaS backup solutions to the market, and raise awareness for the need to include all cloud and SaaS applications in a business’s backup and recovery strategy.”

“Cloud software dominates the modern business landscape, and the demand for cloud backup and recovery tools will continue to grow as businesses of all sizes, especially small and mid-size organizations, look to ensure business continuity by mitigating the fallout of data disasters and the incessant barrage of data attacks,” said John True, operating partner at Insight Partners. “We see Rewind as a pillar of the cloud backup and recovery space.”

​​Since closing its Series A funding earlier this year, Rewind has significantly expanded its product offering. Adding more applications to its suite of solutions through both in-house development and a strategic acquisition, Rewind now backs up more than 53 billion data points in top cloud apps such as BigCommerce, GitHub, QuickBooks Online, Shopify, Shopify Plus, and Trello for customers in more than 100 countries.

The company also continues to actively build out its team to support its global expansion, recently surpassing the 100 employee mark and appointing seasoned technology leader Jason Karsh as Chief Marketing Officer. With more than two decades of experience in senior marketing positions at eBay, Kijiji and Workopolis, he will focus on growing the company’s brand presence and elevating awareness of the needs for Rewind’s services. Rewind plans to triple in size by the end of next year.

John True of Insight Partners will join the Rewind Board of Directors, while Jared Rosen of Insight Partners and Hugues Lalancette of Inovia Capital will join as observers.

Marketing Technology News: BRANDED Announces Executive Leadership Hires as Expansion and Growth Accelerate

9thCO To Join Google’s International Growth Program

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Globe Newswire
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9thCO To Join Google’s International Growth Program

9thCO is thrilled to announce that it will be one of only 30 agencies in North America, and one of the first in Canada, to participate in the Google Partners International Growth program.

This exciting program enables 9thCO to access new resources and tools for its clients to expand into new markets. These tools and resources are otherwise not publicly available.

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Google’s program aims to empower businesses and help them confront challenges that may come with international expansion, and will unlock even more opportunities for the agency’s clients.

“Due to our depth of experience with multinational clients, we’re uniquely positioned to take full advantage of this opportunity,” said Aaron Mogàdam, CEO of 9thCO. “Not only will our team benefit from the training initiatives and insightful tools provided by Google — we are excited that our clients now have access to additional resources that will be invaluable to their success in international markets.”

Acceptance into this program recognizes 9thCO’s extensive work with such clients as Global Furniture Group, Book Outlet and several of the world’s largest stock exchanges. This new chapter means that 9thCO can assist its clients in developing data-driven strategies for global growth, while strengthening the knowledge and expertise of its staff.

9thCO is a full service digital marketing agency based in Toronto, Canada. It specializes in internet marketing, ecommerce, design, development and other related tactics.

Marketing Technology News: Almost Half of UK Consumers have Missed Public Sector Appointments due to Communication Issues Since…

Top-rated note-taking app GoodNotes Launches New Social Platform for Notes Sharing

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FLIP Maximizes Earning Potential for Digital Creators with Commissioned Video Reviews, Content Dashboard

GoodNotes Community allows students around the globe to share notes, ideas and motivation

GoodNotes, the leading note-taking app on iPad, announces the launch of GoodNotes Community, a notes-sharing social platform for students around the globe to share self-created study materials to make online learning more interactive and enjoyable in the post-pandemic era.

The cloud-based community enables users to upload and browse self-made study notes, as well as like, comment and follow other contributors. With more than 70% of GoodNotes’ user base made up of students, not only does the new platform offer a rich library of ready-to-study content, but also inspirations and motivations for one to study by joining forces with millions of students around the world.

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“Studying alone is often inefficient and tedious, especially for remote learning, which is likely to be here to stay even after the Covid-19 pandemic,” said Steven Chan, founder of GoodNotes. “We have millions of students across the world using GoodNotes to take study notes, and they are already sharing these notes via various social media including Reddit, Instagram and YouTube. We created this collaborative platform for students to enable this community of people to work together, inspire their peers and get inspired.”

Riding on the booming online learning demand amid Covid-19, GoodNotes’ monthly active users have doubled in July 2021 from the previous year. From Sept to Dec 2020— the start of the first pandemic school year– the number of exported documents from GoodNotes jumped 30% from the same period a year ago, highlighting the increasing trend of users sharing their notes outside of the app.

GoodNotes Community, which operates on a separate tab within the original app, has been up and running on an invitation-only beta for the past few months. It has so far built up a notes library of thousands and is particularly well-received by medical students.

Antonia Isabel Schulz, a 22-year-old study blogger and influencer of @antonias.dailystudyblog, said, “GoodNotes Community is a bit like a social media for notes, but better! Depending on what subjects you study, you can really find a broad collection of creative, inspiring, and informative notes from people around the world. You don’t only get notes from others, but you also start feeling an urge to contribute to this amazing collection, which leads to higher motivation for your own studying and note-taking.”

From today, GoodNotes users in English-speaking markets can start enrolling in the new community through a public waiting list. Once accepted, thousands of study notes created by dedicated contributors will be at your fingertips. The platform will also be available on the web at a later date, opening the GoodNotes Community to non-iOS audiences for the first time.

The idea for GoodNotes stemmed from founder Steven Chan’s frustration of taking legible and organized notes on his first iPad ten years ago when he was a maths undergraduate student in Australia. Chan went on to develop his own note-taking software, which has since grown to one of the top paid education apps on App Stores globally.

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CPaaS, thinQ, Acquires Messaging API Platform, teli, Rebrands as Commio

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Business Wire
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CPaaS, thinQ, Acquires Messaging API Platform, teli, Rebrands as Commio

Commio enables SaaS businesses and enterprises to deliver better customer experiences with smart, reliable voice and text messaging.

ThinQ, the cloud communications platform (CPaaS) that powers programmable voice and text messaging in applications, has acquired teli, a privately-held, Denver-based provider of text messaging APIs, and has rebranded the combined entities under Commio. The new Commio brand has customer communications at its core, reflecting its position as the only CPaaS with reliable, multi-carrier programmable voice and messaging that eliminates worry, unnecessary costs, and complexity, enabled by proprietary tools and technology.

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“Bringing teli into our family of cloud communication solutions gives our customers an exciting opportunity to strengthen their customer comms stack,” said Aaron Leon, Commio CEO. “We now offer enhanced text messaging features, from short and long code to toll-free SMS/MMS. And our programmable voice features surpass any other CPaaS on the market.”

Brian Ford, Commio SVP of Messaging and former teli executive, agrees that the combination presents a great opportunity for both teli and thinQ. “Teli is excited to introduce our Messaging customers to thinQ’s incredible Voice API solutions and to go-to-market together as Commio.”

The integrated Commio API platform is powerful and easy to use, offering more control and less telecom jargon, giving its customers peace of mind. Commio’s proprietary Voice API, tools, and technology provide visibility into every call to control quality, delivery, and cost. Its Messaging APIs make it easy to send high-capacity SMS/MMS through every major gateway, register brands and campaigns, and more. Commio’s enhanced redundancy capability, coming to market in early 2022, is the first of its kind, enabling customers to move their phone numbers between providers experiencing service issues with just a click to mitigate service issues.

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ThinQ and teli are already trusted by more than 1,500 SaaS platforms, enterprises, and telecom providers such as ServiceTitan, Zoom, ParentSquare, and Conquer. Together as Commio, application developers, as well as product, IT, and engineering teams, will discover a uniquely customizable, cloud-based communications API platform that makes it easy to deliver integrated voice and text messaging that engages and delights their customers.

“Electricians, plumbers, and contractors who are dispatched to people’s homes rely on our platform,” said Damon Prater, Senior Engineering Manager, ServiceTitan. “If we determine that a carrier is not behaving the way we’d like in a certain area, we can go in and take them out of route and give a better experience to our customer for getting their calls to their office.”

The combined company’s rapid growth and high customer retention are a testament to its ability to deliver reliable communications and unrivaled U.S.-based support. Its intelligent routing algorithms and FCC designation as a virtual local exchange carrier (VLEC) drive strong profitability and market-leading margins as well, allowing Commio to pass savings onto its customers.

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…

BBTV Launches Rights Management Solutions for Live Events Following Successful Pilots With Premium Enterprise Clients Including Premier Boxing Champions

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PRNewswire
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BBTV Launches Jackass Human Slingshot, A New Mobile Game In Conjunction with Viacom International Inc and Johnny Knoxville

BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, today announced it is launching Rights Management solutions for live events, from sports league games and pay-per-view events, to live concerts and awards shows.

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  • To date, BBTV has provided Rights Management solutions for a number of live events, including for premium enterprise clients such as Premier Boxing Champions (PBC) events on pay-per-view, and the formal launch of this solution will further expand the Company’s range of capabilities within Content Management.
  • Available now as a solution for BBTV’s new and existing clients, Rights Management for Live Events enables companies to generate more viewership, revenue and insights from live content at a time when digital live streaming is a key growth area for major events. The 2021 Super Bowl in February saw record live streaming numbers1, while the Tokyo Olympics saw record-breaking live viewership through digital platforms in the US2.
  • Rights Management is part of BBTV’s Content Management offering, which is an important and growing component of BBTV’s Plus Solutions and continues to represent one of the Company’s key growth areas and highest gross margins.

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“COVID has really expedited pre-pandemic shifts for events to be live-streamed and viewed online. Broadcasters and event organizers are pivoting their thinking to include or even move exclusively to digital platforms, making it more important than ever for them to expand their reach and engage with fans, all while controlling their IP,” comments Shahrzad Rafati, Chairperson and CEO, BBTV. “In the coming years we’ll see even more of this trend as the biggest games, awards shows, concerts and other events harness the power of digital platforms to capture audiences in new ways. We’re really excited to launch this offering as part of our world-class Rights Management solutions to help clients protect their IP while driving more revenue from live events.”

The live streaming market is expected to grow to $184.3 billion USD by 2027, and saw 99% growth in hours watched on major digital platforms from April 2019 to April 20203. Younger audiences continue to be drivers of this growth, as 63% of Millennials watch live streaming regularly3.

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

Tango Launches Chrome Extension to Automate Process Documentation

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PRNewswire
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Tango Launches Chrome Extension to Automate Process Documentation

Tango automatically creates step-by-step how-to guides with screenshots.

Tango, the leading workflow intelligence platform that streamlines the process of creating documentation, today announced its product launch on ProductHunt.com, the go-to destination for the best new products in tech.

Tango’s free-to-use product is a Chrome Extension that automatically creates written, step-by-step how-to guides in real-time without the need for video recording. Users complete their process in the browser while Tango transcribes actions, URLs, and screenshots. The resulting how-to guide can be easily pasted or exported to commonly used knowledge bases and learning management systems.

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Organizations use Tango to onboard and train new hires, establish and share standard operating procedures, create customer-facing help docs, and circulate product release updates. Early beta customers noticed accelerated ramp times for new employees, productivity gains, and improved asynchronous communication in a remote work environment.

“Today marks an important milestone towards realizing a future of work where tribal knowledge is accessible and pervasive within organizations,” said Ken Babcock, co-founder and CEO of Tango. “At the onset of the COVID-19 pandemic, team leaders struggled to encourage knowledge-sharing and bring new hires up to speed. Tango eliminates that pain by providing visibility into processes and workflows critical to business operations.”

“Our technology is built for the modern workplace,” said Brian Shultz, co-founder and CTO of Tango. “The rise in adoption of browser-based applications makes Tango an essential part of a team’s training toolkit. There’s never been a more urgent time to succinctly share and consume knowledge asynchronously. This directly influenced the design and delivery of our product.”

Tango is the only workflow intelligence platform that celebrates how work gets done. Tango provides technology to help teams learn from their top performers, all in the flow of work. Tango’s Chrome Extension auto-captures workflow best practices to help teams onboard new hires, coach employees, and facilitate process improvement.

Marketing Technology News: Blockchain marketing Agency Hype Partners Acquires DeFi Consultancy Agency0x

Catalina Partners with AdQuick.com to Provide Purchase-Based Audience Targeting & Measurement Capabilities to Out-of-Home Media Buyers

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Catalina Partners with AdQuick.com to Provide Purchase-Based Audience Targeting & Measurement Capabilities to Out-of-Home Media Buyers

Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets

In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick‘s OOH buying platform.

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Catalina’s OOH measurement product provides insight into sales impact as well as the behaviors of the buyers who were exposed to the media across a wide range of investment levels.

The concept of data-driven media activation & closed loop measurement is new to the OOH marketplace.

“OOH now sits at the intersection of technology and data-driven decision-making — and sales-lift measurement and addressable targeting are now key requirements for CPG brands to justify increasing their OOH ad spend,” said Jim Wilson, CEO of Talon America. “The time is right for Catalina to expand its capabilities in OOH, which is an essential channel for CPG brands to optimize their marketing effectiveness at massive scale by capitalizing on real-time, purchase-based insights and targeting that drive in-store sales conversions.” 

The concept of data-driven media activation and closed loop measurement is new to the OOH marketplace, but increasingly important as the industry looks to become part of the mainstream media mix, according to Tiffany Southwell, VP, Out of Home Media at Catalina.

“Until recently, OOH targeting and measurement relied upon practices such as census-based demographics and footfall data to determine the ideal placement of media, as well as location-based foot traffic studies to estimate and measure the effectiveness of ad campaigns,” said Southwell.  “These methods don’t work for CPG advertisers since the demographic data fails to identify actual consumer purchase preferences for specific brands. Meanwhile location-based foot traffic studies highlight when a consumer visited a grocery store but fail to inform whether a purchase of an advertised product is made.”

Marketing Technology News:‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”

Added AdQuick CEO Matthew O’Connor, “AdQuick has continually pushed to make OOH easier to buy and more measurable. Integrating Catalina’s real-time purchase data and shopper ID graph – which spans more than 103 million households and 1.9 billion device IDs – further accelerates the granular targeting and robust measurement we offer to our clients. CPG advertisers will now have the unique ability to reach their ideal audiences and measure true effectiveness with OOH media. This is a game-changer.”

Since its founding in 2016, AdQuick has established itself as the first fully-vertically integrated OOH marketplace, providing end-to-end tools to improve the OOH buying experience for media owners, brands and agencies. AdQuick partners with more than 1,100 media owners –– giving brands and agencies access to more than 98% of all available OOH inventory in the United States. The AdQuick platform is currently being utilized by brands and agencies of all sizes around the world.

Added Brian Dunphy, SVP, Digital Business & Strategic Partnerships at Catalina: “This partnership is an important step in realizing our goal to become the preeminent partner for purchase-based audiences and sales lift measurement for OOH programmatic partners, media owners, and agencies at a time when CPG brands are rightfully demanding a strong ROAS. Thanks to partnerships with innovators like AdQuick, we can provide our brand, retailer and agency clients with exciting new options for buying and measuring out of home media that truly impact the bottom line.”

Marketing Technology News:fuboTV Brings Live and On-Demand Sports, News and Entertainment to VIZIO SmartCast

Avast Steps Up to Protect Digital Freedom for All

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PRNewswire
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Avast Launches New Firewall Feature in Avast Free Antivirus

New mission to further digital rights and reset digital citizens’ relationship with the internet for a better online world; delivers new Avast One free protection platform for users worldwide

Avast, a global leader in digital security and privacy, unveiled its new brand identity and expanded purpose to protect digital freedom for all online citizens. Avast is committed to furthering digital rights, especially in the critical area of privacy, with a new digital freedom strategy that includes policymaker engagement, philanthropy, and innovation. The new brand look and tone reflects Avast’s wider purpose, a new and innovative approach to total digital protection with Avast One, and a call to action for people to reset their relationship with the internet for a better online experience.

In a world now transformed by the pandemic, Avast has identified how online harms have expanded beyond security issues to include serious threats to personal privacy and identity. Research* published by Avast today in its Digital Citizenship Report found that, while six out of ten people acknowledged the increased importance of the internet during the pandemic, security and privacy concerns have prevented 65% of people worldwide from doing something online; women and those aged 18-24 (68%) were the most concerned demographics.

Ondrej Vlcek, CEO Avast, said, “The digital world has reached a crossroads. Over 4.8 billion people are online today – over half the world’s population – and ensuring people have the ability to access a safe and secure internet is increasingly a fundamental digital right. It’s not enough to simply trust online providers to always have our best interests at heart, and people are looking for help to address the inequality in their relationship with the internet and protect their safety and privacy. We believe, as a digital protection company, that we can do more to improve online security and defend against covert surveillance through unwanted tracking and monitoring. Avast is therefore committed to fighting for digital freedom and to protect the privacy of digital citizens online today and those who will join us in the future.”

Marketing Technology News: Avast Threat Labs finds U.S. Most Vulnerable To Tech Support Fraud

As part of the company’s new purpose-led strategy, Avast is today announcing:

  • Avast One, a new digital protection service: Avast pioneered free antivirus 20 years ago and is committed to providing the best free protection products for all of its users. Avast’s new hero product combines the company’s award-winning antivirus technology with a firewall and software updater feature to protect people from using outdated software and supply chain attacks, extensive privacy protection in the form of a Virtual Private Network for regular browsing use, and identity protection through our data breach monitoring service, all for free with the Avast One Essential version.
  • The new Avast Foundation program: the company’s charitable Foundation celebrates its first year this year, and has debuted a new program tackling digital freedom issues and supporting vulnerable people. Building on a previous decade of philanthropy, the Avast Foundation is focused on enabling a more equitable and inclusive digital future in which everyone has access to the tools and opportunities to reach their full potential.
  • Shaping policy on security and privacy technologies: Avast believes that protecting people’s privacy needs to go beyond product innovation and that it has a role in helping shape policy on technology adoption and use. Avast advocates for digital freedom with political stakeholders worldwide by serving as a resource. Avast is proactively engaging on critical topics such as online surveillance, privacy, AI and encryption technologies to educate and ensure people-first policy-making.

Digital Citizens are waking up to concerning internet issues

The Avast Digital Citizenship Report reveals that for 34% of people globally, the internet has made the pandemic more bearable by enabling social contact, new experiences, access to important services, and inspiration. Globally, 40% used the internet to keep in touch with loved ones, with 22% saying they used video calling for the very first time in their lives. For 27% of internet users worldwide, the internet empowered them to experience and learn new things.

However, the report also shows that people enjoy the internet, yet do have concerns about their safety and privacy. This confirms what customers have told Avast – that it’s simply the price they have to pay for using it. The majority of digital users (83%) say the protection of their data is very important to them, however, less than half (43%) say they have strong trust in data protection laws.

Uncertainty about security and privacy can also inhibit people online, with many deciding against certain online activities, for example, 36% chose not to register for certain online accounts requiring personal details, 20% decided against online banking, and 30% refrained from using public Wi-Fi.

Avast One: next-level protection for today’s digital life

Avast One provides digital citizens with a single solution to online security, privacy, identity and performance issues, keeping people and their data safe and their devices running smoothly. With built-in personalization capabilities, Avast One adjusts to the individual needs of people and their family members.

With the free Avast One Essential offering, users get protection from cyber threats such as ransomware, spyware and phishing attacks; security from malicious incoming connections via its firewall; and a generous VPN allowance of 5GB per week, which is highly competitive. Given the reasonable concerns, people have about public Wi-Fi, using a virtual private network (VPN) can help users keep their personal information safe while connected.

The paid Avast One Individual and Avast One Family products include additional features, including protection from Address Resolution Protocol (ARP) spoofing, DNS hijacking, and webcam spy attacks. It also offers data breach monitoring to allow people and their families to see if the passwords of their online accounts have been exposed and provides them with unlimited VPN services. Avast One users can also significantly improve their PC performance with a Disk Cleaner that allows them to find and clean redundant junk files to keep their device clean.

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Avast One is available from today in the United States, Canada, United Kingdom, and Australia and will roll out to non-English speaking markets soon.

*Avast survey regarding global digital citizenship trends among 16,147 online users in 17 countries around the world conducted by YouGov and Forsa. Avast commissioned the survey to the research institution YouGov who ran the survey from June 15th to June 27th in Argentina, Australia, Brazil, Czech Republic, France, India, Japan, Mexico, New Zealand, Russia, Slovakia, Spain, United Kingdom and the United States, and to the research institution Forsa in Austria, Germany and Switzerland (German-speaking population only). The survey was run as a representative survey among over 1,000 people in each region, apart from Austria and Switzerland, where Forsa surveyed over 500 people each. The global data points in this report cover results of all regions, apart from data points that show results by age groups or gender, where results from German-speaking markets are excluded.

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