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Meet Federal Compliance for Email Handling with MailRoute’s inheritable solutions

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MailRoute’s exclusive API-level integration with MS 365 GCC High means easy onboarding and account management for Government entities and their contractors

MailRoute’s pioneering team of cyber and network-security experts has protected organizations since 1997. “Our deep technical expertise and continuous security innovations mean we are uniquely qualified to help Compliance customers meet stringent security requirements while protecting against spam and virus traffic, including ransomware,” explains MailRoute Founder and CEO Thomas Johnson.

Defense contractors enjoy inheritable and auditor-friendly protection against DDoS and hacker attacks (including insider threats), ransomware/viruses and spam/phishing. Stop multistage cyberattacks and downtime on critical infrastructure by leveraging end-to-end security automation.

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MailRoute ensures pre-contract and continually managed mail delivery for less than the cost of a single breach, for .Gov and contractors and includes API-level integration with Microsoft Office 365 GCC High.

DFARS 252.204-7012
MailRoute inbound/outbound processing with fault-tolerant architectures ensures government communications remain protected

CMMC inheritability
CMMC accreditable for Levels 4-5 with inheritability, in accordance with DoD requirements associated with DFARS 252.204-7012 and NIST 800-171

DISA accepted & SPRS vetted
MailRoute is DISA accepted for .mil, .gov and other government entities, ensuring receipt of your contractual communications

NAICS 518210 and 541519
Approved for Data Processing, Hosting, and Related Services (541519) and Computer Related Services including disaster recovery (541519). CAGE code 8FWK1 in the GSA Schedule.

GCC High integration
MailRoute’s exclusive API-level integration with MS 365 GCC High means easy onboarding and account management for your team

MailRoute is NIST 800-171 and DFARS 252.204-7021 compliant as well as CMMC reviewed. Email services are up to the highest standards required by the US Federal Government.

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IBM Partner SPACETIME Release Intelligent Avatars Powered by IBM Watson

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MTS Staff Writer
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IBM Partner SPACETIME Release Intelligent Avatars Powered by IBM Watson

Auckland, New Zealand: IBM artificial intelligence partner SPACETIME today announced the release of a new “plug and play” avatar-based virtual assistant (chatbot). Powered by IBM is world-leading Watson artificial intelligence, the solution allows customers to select an avatar of their choice, ranging from simple animated cartoon characters right through to hyper-realistic digital humans. The company says avatars make chatbots far more engaging and helps companies represent their brand to customers better.

SPACETIME says its Intelligent Avatars can be easily embedded on a customer’s web page and interact with existing content or even retrofitted to existing text-based chatbots. They can also seamlessly integrate with CRM and ERP systems for highly personalised customer experiences like product recommendations or order histories. To further enhance the customer experience, the avatars use machine learning to respond to user emotions and sentiment dynamically. This emotional responsiveness provides a much richer and authentic experience than using text-based chatbots.

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According to Gartner, self-service is becoming the norm as customers increasingly expect an effortless experience. Organisations are turning to voice and other AI-powered technologies to give customers what they want and achieve higher operational efficiency. The trend of customers assigning their endless digital activities to virtual assistants, chatbots and other self-service tools will grow over the next ten years.

The SPACETIME Intelligent Avatar solution is available now for around the same price as a typical text-based chatbot.

SPACETIME was founded in 2017 to help New Zealand businesses and government apply AI technologies for improved products, services and experiences. We take a design thinking approach to create innovative solutions that combine user needs with business objectives. These solutions, such as intelligent virtual agents, document OCR, and natural language search, allow businesses to automate and scale processes, ultimately saving money and providing better team and customer experiences.

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Vivial Named “Best Content Writing Service” For Fourth Straight Year in Annual MarTech Breakthrough Awards Program

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Vivial Named “Best Content Writing Service” For Fourth Straight Year in Annual MarTech Breakthrough Awards Program

International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

Digital marketing leader, Vivial, today announced that it has been selected as the winner of the “Best Content Writing Service” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

The Vivial team produces more than 6,000 pieces of content each month for companies across thousands of industries, ranging from specialized medical centers to home improvement contractors. Vivial brings together leading talent: researchers, writers, and editors, all focused on high-value content that is able to deliver information across a variety of platforms including inboxes, social media, newsfeeds and that also strikes the right tone. Vivial’s content directs individuals to a company’s website, blog, or other landing page while building goodwill among consumers.

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“Thank you so much to MarTech Breakthrough for once again recognizing Vivial for our content writing services. Local businesses are vital to a community’s livelihood. At Vivial we seek to help these businesses grow by creating compelling content that drive connections and strengthen relationships between them and their customers,” said Laura Cole, VP of Marketing at Vivial. “Most local businesses don’t have the time or resources to produce high-quality, custom content on a regular basis. Leveraging Vivial allows owners to focus on running their business while letting the experts do what we do best: get the right message in front of the right audience at the right time.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“When the COVID-19 pandemic hit, local business owners – more than ever before – needed to connect and communicate with their customers quickly and effectively. Their messages included everything from announcing temporary closures to conveying changes to business hours and services to introducing enhanced safety measures to sharing reopening plans,” said James Johnson, Managing Director at MarTech Breakthrough. “By recognizing that communication was key to survival, Vivial was able to assist these businesses as they executed their paths forward. Vivial served a critical role in engaging audiences with necessary and appropriate content. For the fourth consecutive year, we offer our sincerest congratulations to Vivial for being the winner of our ‘Best Content Writing Service’ award.”

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Making Science Acquires Tech Platform, Ad-Machina to Elevate Its Innovative Technology Offering

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Making Science Grows With the Acquisition of Ad-Machina

The acquisition adds revolutionary advanced SEM technologies and expert engineers as the company continues its rapid expansion

Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation, announced that it has acquired the Spanish company Agua3 Growth Engines, owner of the adtech technology platform Ad-machina. The acquisition adds a team of experts and its search engine campaign optimization platform, which is based on natural language generation to create advanced SEM (Search Engine Marketing) campaigns, to Making Science’s product portfolio.

Ad-machina, based in Palma de Mallorca, Spain, experienced remarkable growth throughout its three-year history and features a strong client portfolio with an expert team specializing in performance marketing technologies. Ad-machina’s revolutionary technology and scalable platform improves the performance of digital advertising campaigns by more than 30 percent. By combining Making Science’s artificial intelligence-based Gauss AI and the Ad-machina platform, Making Science can offer a unique, intelligent, data-driven adtech technology solution that is agile enough to adjust in an ever-changing market.

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“The Ad-machina platform will allow us to strengthen our technology-focused value proposition and accelerate our national and international growth.”

— José Antonio Martínez Aguilar, CEO

“We are very excited about the acquisition of the Ad-machina platform and the entire Agua3 team,” said José Antonio Martínez Aguilar, CEO of Making Science. “Through its business model, the company has demonstrated the true potential and value of martech for brands. Their specialized team of engineers and experts is fully aligned with Making Science’s value proposition. The Ad-machina platform will allow us to strengthen our technology-focused value proposition and accelerate our national and international growth.”

As Making Science’s seventh global acquisition since its initial public offering, the deal contributes to the company’s rapid growth strategy, which includes international and domestic transactions. The acquisition highlights the company’s commitment to provide international offerings and invest in talent from around the globe.

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“This transaction enables us to access Making Science’s extensive big data expertise and a team of experts so we can provide clients with a unique offering,” said Eduardo Sarciat, CEO of Ad-machina. “We are delighted to be part of Making Science’s unprecedented growth.”

Making Science entered the U.S. market in April of 2021 with the acquisition of 360 Conversion Analytics and continues to seek opportunities to expand.

DearDoc Releases AI Chat Customer Analytics Dashboard

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DearDoc Releases AI Chat Customer Analytics Dashboard

DearDoc, a cloud-based practice growth platform, has released a new customer analytics dashboard for their chatbot product.

DearDoc, a cloud-based practice growth platform, has released a new customer analytics dashboard for their chatbot product. The new analytics application was built to allow customers to track real-time chatbot metrics like number of conversations, commonly asked questions, time spent on the chatbot, and much more.

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DearDoc offers cloud-based software solutions to help reinvent the way new patients meet their doctor. Their mission is to revolutionize how patients get in touch with healthcare professionals by offering a selection of advanced tools to modernize how doctors interact with new and existing patients. They are currently serving over 2,300 customers across over 50 different types of healthcare services.

DearDoc offers twelve products to aid in every point of the patient’s journey. So far in 2021, their AI Chat has had almost 7-million chats.

“We envision a world in which our advanced technology solutions help our customers reach their practice’s full potential,” said CEO, Joe Brown. “This new customer analytics app is the next step towards that goal.”

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Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports

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Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports

IHL Group, an advisory and research firm covering the global retail and hospitality sectors, has partnered with technology provider Content Catalyst, to launch an interactive platform for subscribers using flagship content delivery service, Publish Interactive.

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“We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”

IHL, based in Tennessee (USA), produces research covering global retail and hospitality markets with an expertise in store systems, supply chain and impact of retail technologies such as POS, MPOS and BOPIS and produces an extensive proprietary data set on US store openings.

Commenting on working with Content Catalyst, Greg Buzek, President of IHL Group, said; “This partnership has allowed us to refresh our research platform and make it stickier for our corporate clients”.

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IHL’s new research service, powered by Publish Interactive, offers access to IHL’s research and data services. Subscribers will benefit an interactive experience which allows them to search across all content, save and share selections and export content and data into MS Office compatible documents for repurposing.

“Our previous system only allowed for download, so customers had to know intuitively which report had which information to effectively use the content. Now, with Publish Interactive, they can search keywords, find charts, clip and use for their internal presentations,” said Greg Buzek.

Edwin Bailey, Director of Marketing at Content Catalyst, said; “We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”.

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Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

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Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

Customised, highly automated investment solutions for all client segments will become more important in the coming years. Investment managers therefore need to focus on providing such solutions while keeping their costs under control: they must make the delivery of customised solutions scalable. A whitepaper co-authored by Tindeco examines the drivers, current challenges and future developments in “mass customisable” investment management.

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Demand for customised investment strategies for all client segments from institutional clients to retail investors is on the rise. The M&A activity of market-leading investment managers in the area of “direct indexing” is just one indication among many that this trend is here to stay. This is driven by the increasing demand for investment solutions that are consistent with clients’ values and their holistic financial needs. Investment managers must implement highly systematic approaches to portfolio construction and portfolio management that can leverage new technologies to increase automation. Successful organizations will implement new operating models and new technologies enabling them to reduce the marginal costs of providing customised investment mandates to near zero.

“This is about the democratisation of investment management. Fifteen years ago, the industry offered customised investment solutions to UHNWIs and institutional clients. Today, it is possible for clients of all types and sizes to have access to portfolios and advice that truly meet their individual needs. As clients increasingly expect bespoke solutions, investment managers are looking to adopt the right technologies to give them a competitive edge.”

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Michael Kaimakliotis, CEO Tindeco

Developments in cloud computing, process automation, machine learning and distributed ledger technology (DLT), will largely reduce production costs in investment management and thereby enable the offering of customised, rules-based investment strategies for all market segments.

In the future, it is expected that the industry will (re)organise itself more around functional needs rather than around normative client types. An example of this can be seen in the convergence of the asset and wealth management industries today. In the future, Investment management platforms, expert investment managers and customer channels will be the primary segments around which the industry will be organised.

Tindeco is a leading wealth tech company and offers the Tindeco VISION technology platform. VISION supports asset and wealth managers in the implementation of highly scalable operating models to enable them to efficiently deliver customised investment solutions.

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Ogury Appoints Fabien Magalon as Chief Publisher Sales Officer

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Ogury Names Wilfried Schobeiri as Chief Technology Officer

Magalon joins Ogury to lead Publisher Business

Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development.

“The appointment of Fabien is incredibly exciting for us at Ogury as we expand our reach with premium publishers, in-app and on mobile web. Ogury has seen huge momentum around its solution for publishers as they look for a partner who can offer incremental ad revenue through premium and valuable demand from global brands,” said Thomas Pasquet, CEO, Ogury. “Fabien’s impressive expertise working with online publishers is a great asset to the company.”

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Fabien joins Ogury with a wealth of experience. In 2017, Fabien launched a leading publisher-owned Media and Data Platform in France, Alliance Gravity Data Media, where he sat as Managing Director. The company quickly became a key player on the French market.

Over the course of his career, Fabien held several prominent positions at some of the world’s largest technology companies, including several key EMEA positions at Microsoft and Facebook. Fabien also launched the French office for adtech company, The Rubicon Project, where he led publisher development from 2010 to 2012. He went on to become the Managing Director of the first programmatic marketplace in France, La Place Media, until 2015.

Fabien is excited by Ogury’s vision for Personified Advertising, delivering precision, sustainability and privacy protection. Fabien joins to support and continue the company’s major growth. Most recently, Ogury has reported approximately 60% YoY revenue growth for the first semester 2021.

“I am humbled to have the opportunity to join an advanced adtech company like Ogury which is led by a talented team,” said Fabien Magalon, Chief Publisher Sales Officer, Ogury. “It’s such an interesting time for the industry as it experiences a seismic shift driven by the need for privacy – something which Ogury was built on. The company’s unique positioning is key in my mission to build strong partnerships with tier 1 publishers across the globe.”

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Capgemini becomes Worldwide Partner of Rugby World Cup France 2023 and joins World Rugby as its Digital Transformation Partner

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New three year-partnership means Capgemini is currently the only company to sponsor both the International Federation and two of World Rugby’s major international competitions: Rugby World Cup 2023 and the HSBC World Rugby Sevens Series.

Alan Gilpin, CEO of World Rugby; Sir Bill Beaumont, Chairman of World Rugby; and Aiman Ezzat, CEO of Capgemini, mark Capgemini becoming Worldwide Partner of Rugby World Cup France 2023 and joining World Rugby as its Digital Transformation Partner

World Rugby has announced a new partnership that will see Capgemini join the Worldwide Partners family for Rugby World Cup 2023 in France, two days before the anticipated ‘two years to go’ milestone. Capgemini also becomes World Rugby’s Global Digital Transformation Partner as part of a new three year-partnership agreement.

The worldwide partnership, that will help the growth of the sport across the globe, is a natural next chapter in Capgemini’s rugby story. Its deep heritage in the game began with the Group’s founder, the late Serge Kampf, who was a lifelong rugby fan and sponsor of the sport. More than 30 years ago Capgemini supported French domestic clubs and was Official Technology and Consulting sponsor for Rugby World Cup 2007 in France. Furthermore, Capgemini is currently the Global Innovation Partner for the HSBC World Rugby Sevens Series among other commitments.

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Rugby World Cup France 2023 is already capturing the imagination of fans around the world and is set to be the major attraction in the sporting calendar that year, bringing the rugby family and new fans together for a celebration of 200 years of the sport. Capgemini will work with France 2023 to enhance the tournament’s unforgettable moments on and off the field.

As a global company based in 50 countries, with well-established operations across major rugby heartlands such as England, Scotland, Wales, Ireland, France, and Italy and a growing footprint in Asia-Pacific markets that include passionate rugby nations such as Australia, New Zealand and Japan, as well as in Argentina, Capgemini will promote the tournament across all its international locations. This sponsorship embodies many of Capgemini’s core brand values, in particular team spirit and fun. With its diverse global fanbase, rugby is fully aligned with Capgemini’s conviction that it is through true diversity of thought and approach that the most innovative solutions are developed, and value is created.

Through its deep technology expertise, Capgemini will support the tournament’s management systems and play an instrumental role in the delivery of results including the men’s and women’s World Rugby Rankings. In addition, over the coming three years, Capgemini will work with World Rugby to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud.

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World Rugby Chief Executive Alan Gilpin said: “We are delighted to be expanding our relationship with Capgemini and welcoming them as one of our six Worldwide Partners for Rugby World Cup 2023 in France.

“This partnership is much deeper than a brand association, this is a purpose-driven relationship between our two organizations that share many common values. It reflects our ambition to keep innovating and deepen our relationship with fans, enriching their experience by embracing new technology and digital platforms. Capgemini is the perfect partner to help us deliver this shared vision.

“With two years to go until France 2023 kicks off, we are in great shape. Preparations are on track. Our worldwide partner commercial program is attracting new partners like Capgemini and we are confident that it will be the most impactful and sustainable Rugby World Cup ever staged and a spectacular celebration of rugby and its values in the sport’s 200th year.”

Aiman Ezzat, Chief Executive Officer of Capgemini said: “At Capgemini we share the values of the rugby community; passion, team spirit and diversity are common key drivers for us both. I am thrilled that Capgemini will bring its deep expertise in innovation, digital and technology to enrich the experience of one of the major global sporting events of 2023. This new worldwide partnership reflects the international breadth and diversity of the Capgemini Group on the global stage.”

With World Rugby recently announcing its roadmap for the next five years, the international federation is experiencing record levels of interest for commercial partnerships across its properties. Capgemini has joined Societe Generale, Mastercard and Asahi at the top-tier level of Worldwide Partner for Rugby World Cup 2023.

On September 8, the global rugby family will celebrate two years to go before the first game of Rugby World Cup 2023 opposing the host nation France to New Zealand at the iconic Stade de France. One million tickets have already been sold to fans around the world, confirming the appeal of rugby’s biggest tournament.

Claude Atcher, France 2023 CEO said: “As the organizational model for international sporting events continues to evolve, the role of key strategic partners has never been more important. We look forward to working with Capgemini to optimize the technological services of France 2023, and in so doing contribute to the overall success and legacy of this Rugby World Cup.”

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Logiq’s AppLogiq Deploys New Radix AI-Powered Data Management Platform

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Logiq Reports Q3 2021 Revenue Up 11% to $7.8 Million, with Gross Profit up 108% to $2.3 million

Newly Released CreateApp 4.0 Introduces New Key Features for m-Commerce Merchants

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, announced that its AppLogiq mobile commerce division has launched Radix, a proprietary, internally developed data platform designed to consolidate all of the data generated by its mobile commerce business segments into a fast, easy-to-access centralized portal.

Radix’s advanced analytics and alternative scoring of unbanked individuals are designed to enhance AppLogiq’s business planning and new business development in emerging markets.

“Radix was created to provide us a secure, integrated and scalable data pipeline that delivers full visibility into commercial activities from across our different business units,” commented Matt Brent, AppLogiq’s chief strategy officer. “This important technical milestone enables us to gain deeper insights into the habits and needs of our unbanked and fintech end users in emerging markets. We expect the application of Radix’s advanced analytics and Artificial Intelligence to facilitate access to capital that would not otherwise be available.”

AppLogiq CTO, Thet Twe Aung, added: “Our vision for Radix from the very start has been about speed of collection and analysis. We’ve been gathering an increasing amount of valuable data from disparate sources, so we needed to ensure that the platform was fast, dynamic, and provides an overall user experience like a native app. We also see the volume of high-quality data Radix will generate being highly valuable to potential partners and enterprise customers.”

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CreateApp 4.0 Release
AppLogiq recently released v4.0 of CreateApp, which represents a significant update to this DIY mobile app maker platform, including feature updates and performance improvements.

The new release includes the most requested and anticipated features by mobile commerce merchants on the platform, such as a comprehensive inventory management system which enables users to easily manage multiple product variations and options. This new feature opens the door to managing all types of configurable products for online commerce businesses.

CreateApp’s food ordering module, GoLogiq, has been expanded to accommodate online catering merchants. Merchants can now easily offer both self-pickup and delivery options to their customers.

The LINE messaging service has also been integrated for Taiwanese users, and the Google Fonts library has been added to the app interface design system. Merchants can now choose among more than 1,000 font faces when customizing their business mobile app.

New Digital Marketing Campaign
Given the positive transformation of Logiq’s business over the last year, and the rapidly growing global markets for its e-commerce and Fintech solutions, the company has launched a new international company and product awareness campaign. To assist in these efforts, the company has engaged Civet Digital, a leading digital marketing professional services company based in Toronto.

Civet Digital will provide a suite of services in support of the campaign, including content creation, marketing collateral, search engine marketing, display advertising, native advertising, digital strategy, reporting and analytics. Logiq has budgeted up to $500,000 for the program over the next 12 months.

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iSIGN Media Announces the Termination of its Chief Executive Officer

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iSIGN-Media-Announces-the-Termination-of-its-Chief-Executive-Officer

iSIGN Media Solutions Inc. (“iSIGN” or “Company”) , a leading provider of interactive mobile proximity marketing and public security alert solutions announced that the Company has terminated its contract with Mr. Dave Rodgerson as Chief Executive Officer and as a Director the Company effective September 3, 2021.

Marketing Technology News: Joy Spreader Expands the Number of Covered Marketing Points of Short-form Videos by 126.32%

Sabio Group Unveils New Brand and Website To Mark Next Stage in its Evolution

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Sabio-Group-Unveils-New-Brand-and-Website-To-Mark-Next-Stage-in-its-Evolution

Sabio Group has launched its new brand and corporate website as it prepares to cement its position at the forefront of the multi-billion-pound customer experience and contact centre technology industry.

The leading CX tech and services provider unveiled details of its new modern re-brand today following an aggressive growth trajectory during the last 18 months.

A bold, unique and striking new logo complete with a distinctive but complementary colour pallete has been rolled out to strengthen Sabio’s visual, global identity.

Prominent typography, iconography and additional illustrative imagery complete the re-brand, which also includes a revamp of the company’s corporate website.

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Tim Pickard, Chief Marketing Officer at Sabio Group, said: “It’s clear that our business has undergone a significant transformation in recent years and as Sabio continues to mature and progress it is absolutely vital that our brand evolves with us.

“Bringing things together is at the heart of who we are and what we offer – and that was the thinking behind our re-brand. With our business having changed dramatically, we wanted to represent that change as powerfully as possible through our new brand identity.”

Tim continued: “Today’s launch – complete with our distinctive new logo, a re-designed corporate website and newly launched company values – satisfies what Sabio stands for and, at the same time, positions us strongly to continue with our ongoing evolution and growth strategy.”

Since 2019, Sabio has successfully completed and integrated nine acquisitions, rapidly enhancing the firm’s growth in the UK, France, Netherlands and Spain in Europe as well as in Singapore and Malaysia in Southeast Asia.

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Smaato’s H1 2021 Trend Report Highlights a Publisher Revenue Rally

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Smaato's H1 2021 Trend Report Highlights a Publisher Revenue Rally

Data From Their OTT/CTV Platform and Proprietary Header Bidding Solution Cite Publisher Revenue Gains in H1

Omnichannel ad tech platform and ad server Smaato published its H1 2021 Trend Report, celebrating that their publishers have not only recovered from the pandemic, but rallied.

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The report demonstrates ad spend spiked on the platform in 2021 and global eCPMs are up 7.4% YOY. Not only has the industry’s digital adoption trend been reflected on Smaato’s platform, Smaato’s own data also supports the acceleration of OTT/CTV spend, a shift toward header bidding solutions and the importance of contextual targeting in their latest report.

Smaato’s publisher monetization options run the gamut, and with the change in user behavior here to stay, the focus on experiences across channels seems to be paying off.  As one of the only OTT/CTV platforms to offer dynamic ad breaks and bidding by ad pod, ad slot and auction type, Smaato reports higher eCPMs for ad podding, offering more evidence that delivering experiences delivers results.

Alongside Smaato’s built-in Dynamic Ad Insertion (DAI) and Server Side Ad Insertion (SAI) capabilities for OTT, publishers can include platform, genre, series, season, and even episode information in the bid request.

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“Advertisers know what they’re bidding on, and publishers can see which ad pods, which ad slot and even which episode drives the highest revenue,” says Smaato General Manager Matthew Deets. “The win-win comes down to personalizing the experience for the end user.”

Another highlight in H1 is Smaato’s in-app header bidding solution. Smaato’s Unified Bidding is built into their SDK. The report cites publishers using Unified Bidding outperformed the traditional waterfall. In June of this year alone, Unified Bidding in the Smaato SDK outperformed both Android and iOS SDK integrations for won auctions by up to 10x.

“When you look at the data, it’s clear how a feature-rich platform focused on user experiences makes an impact on the bottom line,” says Deets. “Now that Smaato has joined forces with Verve Group, we can only boost our ability to create personalized experiences for users to drive revenue for publishers.”

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London-based Immersive Agency, The Department, Creates a Spectacular Projection Mapping Show for the BMW Group to Send Out a Strong Visual Statement for Sustainability, Circular Economy and Electric Mobility

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– BMW Group uses IAA Mobility 2021 in its hometown of Munich for visionary messages on sustainability and circular economy
– Stunning show is part of other public events in the Bavarian capital
– A symbol for dialogue with society – locally in Munich and digitally all over the world

This weekend The Department created a spectacular projection mapping show on the facade of BMW’s headquarters in Munich to kick off IAA Mobility 2021. Stunning colourful  projections lit up the famous 99 metre-high four cylinder building with visionary messages about future mobility. The show will run for four days.

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Working with Munich’s leading event projection and temporary structure specialists, The Department rigged 36 laser energy efficient projectors across 3 projection towers, all synchronised by wireless timecode.

BMW Group project sustainability messages onto iconic HQ building in Munich

The projections (16 million pixels) were all run off green power and lit up the night sky in a cycle of four animations – Re: think , Re: use , Re: duce and Re: cycle “. As the show begins and the huge building seems to melt and the iconic cylinders fill up with liquid metal you know you are about to witness something unforgettable.

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Film music creator and Academy Award winner Hans Zimmer provides the music.

The Head of BMW Brand Communication and Experience, Stefan Ponikva, talked about the  importance of the campaign: “Our four-cylinder HQ is the architectural icon of the BMW Group and a special landmark of the city of Munich. We wanted to send out a strong signal of our commitment to a sustainable vision of the circular economy in the world.”

Executive Creative Director of The Department, Hamish Jenkinson, said of the project “The automotive industry is going through unprecedented change, with electrification, digitisation and sustainability key to any future success. We wanted to create a visual story that symbolises  how the people inside this iconic building are leading the automotive industry in a race to a more sustainable future. Thanks to an incredible team of animators, technical directors, and our production crew we achieved something truly memorable.”

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Joy Spreader Expands the Number of Covered Marketing Points of Short-form Videos by 126.32%

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Joy Spreader Expands the Number of Covered Marketing Points of Short-form Videos by 126.32%

The Breadth and Variety of Such Marketing Points Becomes the Focus of the Firm’s Roadmap

Joy Spreader recently announced its interim results for the first six months ended June 30, 2021, during which the firm achieved revenue of HK$624 million (approx. US$79.8 million), an increase of 62.37 per cent from the same period of the prior year. The growth was directly driven by the efforts made by Joy Spreader to increase the number of covered marketing points of short-form videos as well as to raise the average gross merchandise value (GMV) of products and services sold via this method.

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Joy Spreader, one of the leading mobile new media performance-based marketing technology companies in China, provides intelligent product selection services to mobile new media content publishers, and intelligent forecasting services to corporate clients. Using hyperlinks as the medium, Joy Spreader helps clients achieve their marketing goals by placing their products (e-commerce products, games, e-books, mobile programs and applet-based promotions) at covered marketing points on mobile new media channels (such as shop window and shopping cart on the immensely popular Douyin platform and the menu bar of WeChat official accounts) for Internet users to purchase or download.

Joy Spreader bases its fees on transaction value, conversion volume and other performance indicators. The Group has opted for a cost-per-sale (CPS) approach, choosing it as its main business model. During the first half of 2021, CPS-based revenue accounted for 92.71 per cent of the total.

The revenue derived from CPS was directly related to the GMV of the products placed during the half-year period.

* GMV of the products placed = the number of active locations × average GMV of the locations.

In order to grow the number and variety of covered marketing points, Joy Spreader made arrangements to have access to a vast number of marketing points on popular mobile new media platforms such as Douyin and WeChat official accounts, as well as through organizations that bring together new media content publishers (such as agencies and multi-channel networks).

As of June 30, 2021, the number of covered marketing points within the Group’s marketing ecosystem had climbed to 1,561,601, up 208.65 per cent from the same period of 2020. By optimizing the algorithm models, improving the accuracy of media profiling as well as enriching the product library, Joy Spreader has improved the conversion rate from standard placement to active marketing points. As of June 30, 2021, the number of active markeing points included in the Group’s marketing ecosystem had risen to 689,512, up 126.32 per cent from the same period of 2020.

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At the same time, Joy Spreader has increased the average transaction value per marketing points by raising the average amount of turnover that changes hands in each transaction as well as the average number of transactions during a given period. Average GMV of the products placed during the half-year period showed a YoY rise of 10.10 per cent to HK$3,504 (approx. US$448.50). Averaged GMV of active marketing points on the Douyin platform also showed a YoY rise of 15.24 per cent to HK$9,920.44 (approx. US$1,296.8).

Thanks to increased GMV and improvements across all key performance indicators, GMV of e-commerce products rose 264.08 per cent to HK$647 million (approx. US$82.8 million) in the first half. At present, growing the network of covered marketing points for product placement is the focus of Joy Spreader’s development plan. The Group plans to use its experience in acquiring access to premium locations on media platforms in China to serve as a model for and drive the growth of its overseas business.

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Consumer Group FACT Urges Floridians to Protect Themselves from “Voracious Timeshare Marketing Tactics”

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Launches “Timeshare Nightmare” Public Awareness Campaign

On the eve of Labor Day weekend as consumers emerge from pandemic isolation, they are likely to encounter “voracious marketing tactics” from timeshare companies, warns a Florida consumer advocacy group. The Florida Alliance for Consumers and Taxpayers (FACT) launched an educational effort, “Timeshare Nightmare,” to alert consumers to the risks of high-pressure sales tactics and predatory contracts.

A new survey shows that 137 million Americans are planning to travel for Labor Day despite COVID concerns. That puts them squarely in the sights of aggressive timeshare marketers.

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FACT unveiled a Timeshare Nightmare website timesharenightmare.com as part of the campaign, providing consumer protection information and inviting victims of timeshare scams to share their stories in hopes of preventing others from being trapped in bad deals. The pro-consumer group will also be sharing consumer timeshare horror stories on social media.

“After a year and a half of consumers staying home, timeshare marketers are starving for business, so consumers are likely to encounter voracious marketing tactics,” said Lee Hinkle, Director of FACT. “Consumers need to know what they are getting into before they sign on the bottom line, and they should never commit before taking time to cool off after a red hot sales presentation.”

Hinkle said that while some timeshare operators conduct their business appropriately, others entice customers with promises of affordable vacations and easy resale options, and then apply unrelenting pressure to close the deal before the customer can walk out the door to think about it.

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The timeshare industry began in Florida, with an estimated 370+ timeshare properties – almost three times as many as any other state and 31% of all timeshares in the nation. The impact of the COVID pandemic can clearly be seen in an industry report that says that in 2020, timeshare sales totaled approximately $4.9 billion, just 47% of pre-pandemic sales the previous year – but one of the largest timeshare operators reported in July that its “vacation ownership” revenues had increased by a staggering 152% in the second quarter of 2021 compared with the same period from last year.

“So many timeshare pitches sell the dream of owning your little slice of paradise, but far too often these dreams turn into timeshare nightmares as fees and assessments increase and owners discover they can’t escape the contracts they were pressured into signing,” said Hinkle. “It’s easy to see how a timeshare can be made to sound like a great opportunity for hardworking men and women, but too many Floridians find themselves trapped in bad deals with no escape.”

As part of its public awareness campaign, FACT will use social media, a website, and media outreach to share testimonials from victims of timeshare scams and high-pressure sales tactics. FACT will also work with other independent organizations whose members are often targeted by the timeshare industry.

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Moviebook Showcases Full-Stack Solutions for Industrial Digital Transformation at CIDEE 2021 in Shijiazhuang, China

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Moviebook Showcases Full-Stack Solutions for Industrial Digital Transformation at CIDEE 2021 in Shijiazhuang, China

Moviebook, a leading AI-powered intelligent video production infrastructure and service provider, is exhibiting a series of solutions which enable various industries including retail ecommerce and media to achieve automatic production, digital management, visually multi-dimensional and interactive presentations among others, at the 2021 China International Digital Economy Expo (CIDEE 2021) in Shijiazhuang, Hebei from September 6 to 8, 2021.

The miniature digital factory, located at the center of Moviebook’s exhibition area, is an intelligent manufacturing base for digital commerce. It is reflective of the Company’s strategic blueprint for retail digitization. As a representation of all terminals on the production line and their layout, the factory model demonstrates the whole automatic production process of digitized products, with an introduction from staff about the production cycle. This wholly immersive and interactive experience gives the audience a deeper understanding of the technologies involved in the production process and Moviebook’s technological strengths.

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Additionally, building on its self-developed automatic editing and generation system, Moviebook can generate life-like virtual persons in a low-latency, smooth and efficient manner. These virtual persons can perform tasks as accurately and fluently as their physical counterparts, delivering a realistic viewing and interactive experience. Last but not least, Moviebook is exploring ways to advance personalized learning with the assistance of intelligent video production and digital twin technologies. The Company endeavors to automatically build virtual teaching scenarios and quickly share quality educational resources, thereby contributing to China’s educational reform.

An executive at Moviebook commented, “By digitizing all links and disrupting traditional models of human-intensive production, our solutions will help industries cut costs and increase efficiency, innovate application scenarios, improve user experience and create new business models in the process of industrial digital transformation. Ultimately, Moviebook will contribute to the high-quality development of the digital economy.”

Take retail, the most closely connected industry to consumers, for example. During the COVID-19 pandemic, the retail industry has come to rely on digital technologies more than ever. To service retail’s digital upgrading, Moviebook has developed its Automatic Digital Twin (ADT) engine by fusing AI technologies with digital twin technology. With its ADT engine and its leading intelligent manufacturing base for digital commerce in China, the Company provides ready-to-use solutions customized for different scenarios by digitizing products and stores, allowing for a try-before-you-buy online experience, and enabling digital marketing as well as digital customer service. As a result, the whole industrial chain spanning from production to after-sales service can be visualized. The ADT engine and the digital factory are becoming the infrastructure for developing digital commerce.

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Currently, Moviebook’s solutions have been adopted by multiple sectors and continue to deliver benefits such as enhancing efficiency, lowering costs and optimizing management. Gradually, a virtuous cycle of the industrial chain embracing automatic production, digital management and commercialization is taking shape. As the Company proceeds to develop and iterate the fusion of AI and digital twin technologies, it is further tapping relevant industries’ potential for automatic production and commercialization, hence laying a solid foundation for future industrial development.

CIDEE 2021, co-sponsored by the Chinese Ministry of Industry and Information Technology and the People’s Government of Hebei Province, was unveiled in Shijiazhuang, Hebei on September 6. As the only national digital economy exhibition in China, CIDEE 2021 aims at advancing the integration between digital and real sectors of the economy, facilitating the development of the digital sector, and enabling the digital sector to become a new engine of China’s high-quality economic growth.

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Granite Announces Vice President of Transformation

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Granite Announces Vice President of Transformation

Granite Telecommunications, LLC, a leading provider of communications solutions to businesses and government agencies throughout North America, announced that Sana Sheikh has been promoted to Vice President of Transformation, Deputy General Counsel and Vice President of Strategic Affairs. In her new role, Ms. Sheikh will spearhead cross-functional initiatives to strengthen and scale Granite’s next-generation voice, broadband and data solutions, while continuing to supervise regulatory matters, government relations, carrier partnerships and vendor relationships.

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“Sana is a shining example of the talent and creative capabilities within Granite”

Ms. Sheikh joined Granite in 2015 as a member of Granite’s in-house legal team and has since become responsible for strategic initiatives which have helped to propel the company from $1 billion in annualized revenue to $1.65 billion during her tenure. In 2017, Ms. Sheikh played a critical role in Granite’s award of the $50 billon General Services Administration’s Enterprise Infrastructures Solutions (“EIS”) contract. In 2021, Ms. Sheikh helped lead efforts for Granite’s proposal and award to provide SD-WAN, broadband and managed services to a large federal agency with over 30,000 locations nationwide with responsibilities for the mail. Ms. Sheikh has represented Granite on competitive policy issues at the FCC and served on panels for the Federal Communications Bar Association, National Association of Regulatory Utility Commissions and INCOMPAS.

“Sana is a shining example of the talent and creative capabilities within Granite,” said Rob Hale, Granite President & CEO. “Competition, innovation and service are the backbone of our company, and I am excited to take bold steps into Granite’s future with a gifted team and Sana at the helm of our transformation initiatives.”

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Senior Market Sales Acquires Breitenfeldt Group as Part of New Strategic Growth

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SMS Platform and Resources Will Help Health Insurance Brokerage Serve More Members

Senior Market Sales® (SMS), one of the industry’s premier insurance marketing organizations, has acquired Breitenfeldt Group, a health insurance brokerage specializing in Medicare insurance.

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“Breitenfeldt Group has built a strong reputation in Minnesota and Wisconsin over the past 25 years, becoming one of the top producers for Medicare there,” said SMS President Jim Summers. “Combining that talent with the strength of SMS and SMS’ relationships will create new and exciting opportunities for both companies.”

With a work ethic learned from growing up on a central Minnesota dairy farm, Dennis Breitenfeldt started as a one-person agency in 1996 from his living room and the dash of his Pontiac Grand Am. Today, the health insurance brokerage employs more than 50 people in eight offices serving residents of Minnesota and Wisconsin as well as some “snowbird” states with Medicare insurance, individual and family health insurance and dental and vision insurance. By helping future Medicare beneficiaries understand Medicare before they become members and promising to help them throughout retirement, Breitenfeldt Group has been so successful that additional support is needed to continue growing while maintaining their high service standards, Breitenfeldt said.

“We have this referral stream from our current membership that we’ll now be able to service, plus we’ll be able to provide resources for them beyond what we currently have,” Breitenfeldt said. “The capabilities that SMS brings to the table – from quoting to enrollment – and its national presence made sense to us, but ultimately it boiled down to the culture and enjoying not just what we’re doing but who we’re doing it with.”

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For more than 10 years, Breitenfeldt Group has utilized the SMS platform, which includes proprietary technology, proven marketing systems, industry-leading back-office support and a comprehensive product portfolio that includes health and wealth solutions from top carriers. SMS’ Summers said Breitenfeldt Group’s experience and knowledge helping members with Medicare in the employer group space is a natural fit, given SMS’ new parent company, Alliant Insurance Services, one of the nation’s largest insurance and employee benefits consulting firms.

“Culturally, Breitenfeldt Group and SMS both believe in serving the member first and making the sale second,” Summers said. “In working together over the years, we’ve seen it’s not just words. Dennis has built a business that reflects his work ethic, his honesty and his desire to do the right thing for his members. Those are the type of people SMS is looking for in a partnership.”

SMS has more than 320 employees at its Omaha, Nebraska, headquarters, and its distribution network includes 65,000 independent insurance agents, 1,000 career agents, call centers, and a wholly owned Registered Investment Adviser (RIA) firm.

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