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ATTRAQT Set to Acquire Fredhopper; Eyes Leadership Position with a Powerful Unified E-Commerce SaaS Platform

By
Sudipto Ghosh
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0
ATTRAQT Set to Acquire Fredhopper; Eyes Leadership Position with a Powerful Unified E-Commerce SaaS Platform

ATTRAQT Group, the leading European online search and visual merchandising platform for e-commerce sites, has officially announced its acquisition of a peer firm SDL Fredhopper. The conditional acquisition agreement puts the arrangement at around $25 million, subject to certain adjustments. The addition will enable ATTRAQT to accelerate its objective in becoming a global go-to e-commerce SaaS provider for visual merchandising powered by investment in sales and marketing, customer support and product development.

“I am delighted to be announcing this transformational deal for the company. The acquisition is a significant step and immediately establishes the new group as the clear global leader in online visual merchandising. As a combined business, we will bring together the very best solutions available in the market to become the go-to company for all visual merchandising needs,” said Andre Brown, CEO, and Founder of ATTRAQT Group plc.

“This transaction has been driven by the growth potential available to the combined business and has been backed by a group of leading UK technology investors who share our vision and ambitious growth plans. In the short term, the two businesses will continue to be run relatively independently, to ensure a considered and thoughtful integration.”

via Fredhopper
via Fredhopper

ATTRAQT, formerly known as Locayta, offers full-fledged search and visual merchandising services through its centralized cloud-based SaaS platform. Fredhopper’s acquisition is yet to be approved by the shareholders. Once approved, the acquisition will allow the London-based e-commerce SaaS provider to expand its base across Europe, Asia, and the US. Fredhopper, also a cloud-based merchandising solutions provider, currently provides onsite search and navigation, as well as real-time recommendations based on omnichannel personalized search results.

By adding Fredhopper, ATTRAQT becomes a one-stop e-commerce SaaS platform providing site search, visual merchandising, and product recommendations.  Both companies have registered positive revenue growth for 2016. ATTRAQT’s revenue grew 22% to $4.54 million in 2016 from $3.65 million the year before.

“As independent companies, ATTRAQT and Fredhopper have each built strong reputations, delivering products that significantly improve conversion rates and increase sales for their 250 e-commerce retail customers,” said Nick Habgood, Chairman of ATTRAQT.

“Bringing the two businesses together will allow us to accelerate investment in sales and marketing, customer support and in on-going product development. Increasing our presence in the important North America market is a particular focus. Our objective is to deliver strong profitable growth whilst becoming a global technology partner of choice to leading online retailers,” Habgood said.

“I’m pleased to report another year of good progress with the group continuing to grow both its revenues and client base in the UK and North America, whilst at the same time increasing gross margin. We have signed 42 new deals in the period, including several large global retailers and have delivered a 22% increase in revenue for the year,” said Andre Brown, CEO of ATTRAQT. “Our objective is to deliver strong profitable growth by becoming the clear global leader in online visual merchandising,” he added.

ATTRAQT’s revolutionary online visual merchandising tool is currently used by 100+ retailers to drive higher conversion rates and achieve enhanced online sales. Fredhopper’s search solutions will dramatically improve customer experience providing more intelligent recommendations to garner positive growth in customer loyalty and retention.

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

By
Sudipto Ghosh
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0
Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance.

With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The Texas-based ad tech firm is one of the most reliable programmatic ad campaign platforms. It offers a tailor-made creative ad-serving platform to cater to specific audiences.

Read Also: AcuityAds Releases New Ultra-Intuitive Self-Serve Programmatic Platform for Digital Marketing

Data Hub was introduced into existing DMPs on Monday and will be readily available for integration. Sequential ad campaigns will get a big boost, leveraging different channels that have previously served ads.

“With ad tech consolidating at a consistent and rapid clip, it is becoming increasingly important for brands to be able to house their data in a central location,” said Neil Nguyen, CEO at Sizmek.

“With the addition of Data Hub to the Sizmek Programmatic Creative solution, and to our platform, ad buyers can easily leverage the valuable insights from all of their data to deliver consumers the ads they’ll find the most engaging, when and where it matters most,” Nguyen said.

Read Also: Tapad Partners with WideOrbit to Offer Unified Cross-Device Programmatic TV Inventory

By bringing the new Data Hub in ad stack, advertisers can assemble customizable programmatic ad inventory using DMPs, utilizing entire ad history that has already garnered significant views from advertisers and customers.  Sizmek’s Data Hub will significantly improve rich-media programmatic ad engagements implemented by retail and tech advertisers.

Data Hub exemplifies Sizmek’s effort to converge ad optimization, programmatic efficiency and mobile-first strategies over a single DMP. With the vision to deliver dynamic omnichannel programmatic ad campaigns based on simplified ad targeting at a creative level, Sizmek is trying to fill the gap advertisers acknowledge exist between data sets in the ad server and performance.

The ascent and fruition of DSPs and ad server SSP integrations, powered by machine learning optimization will offer higher the flexibility to accommodate social media ad engagements with location-based marketing efforts.

Read Also: TabMo Partners adsquare to Unlock Unique Opportunities in Programmatic Advertising

Interview with Scott Salkin, CEO & Founder – Allbound

By
Pranav Vadehra
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0
Scott Salkin

[mnky_team name=”Scott Salkin” position=”CEO & Founder – Allbound”][/mnky_team]
[easy-profiles profile_twitter=”https://twitter.com/scottsalkin” profile_linkedin=”https://www.linkedin.com/in/scottsalkin/”]
[mnky_testimonial_slider][mnky_testimonial name=”” author_dec=”” position=”Designer”]“Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way.”[/mnky_testimonial][/mnky_testimonial_slider]

On Marketing Technology


MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)

I’ve been working in high-tech sales and marketing since the day I graduated college in 2001. At each stop – as an Account Executive at Cisco, a product marketer at NetPro (acquired in 2008) and then CEO at IDS Technology Marketing – there was always one consistent trend: channel partners were critical to helping accelerate growth.

Yet by late 2014, despite nearly 4,000 new B2B martech platforms having come to market over the previous five years, NOT A SINGLE ONE was focused on innovating in the channel or helping the modern breed of SaaS, recurring revenue-based business grow revenue with partners. Worse yet, we realized that the legacy vendors in the space were (and still are) building custom ASP websites and passing them off as SaaS – it was shocking.

So, I set forth my mission to change that through Allbound, more than just a SaaS platform, a new model to help companies in the subscription economy accelerate recurring revenue through channel partners by building (or re-building) partner programs that are focused on the entire customer lifecycle.

MTS: Given the massive proliferation of marketing technology, how do you see the martech market evolving over the next few years?

One word: consolidation. I think martech leaders have made it very clear that they’re looking for simplicity and harmony these days and that’s extremely difficult to come by with so many solutions on the market. As early-stage venture capital becomes more scarce, investors and boards start asking their CEOs to get to profitability sooner, and the successful growth-stage companies get gobbled-up for their technology and talent pool, we’re going to see some of the weaker players disappear.

It’ll be a martech survival of the fittest with the survivors being the companies who can deliver the most value and strongest outcomes for their customers.

MTS: What do you see as the single most important technology trend or development that’s going to impact us?

Artificial intelligence, predictive analytics and bots are obviously going to be huge factors over the next few years – in fact, we’re already seeing Salesforce Einstein and HubSpot CTO Dharmesh Shah’s Growthbot making their presences felt. But I think the tech trend that’s going to have the biggest impact over the next several years is going be collaboration and how companies connect the people that drive their businesses as the workforce grows even more mobile, global and geographically remote.
Slack, Zoom and Cisco are all making huge strides in this space and we’ve been working hard to make channel sales and marketing more collaborative with our own Co/Labs feature to help companies work more closely with their partners.

MTS: What’s the biggest challenge that CMOs need to tackle to make marketing technology work?

Simplicity. As I said above, there’s just so much noise and so many options out there today that it’s easy to get overwhelmed and difficult to keep it all in harmony and truly measure results and ROI. Companies are lacking that “single pane of glass” to let them see how their martech activities are performing across platforms and channels and need to be careful that their CEOs, CFOs and board continue to see them as a revenue driver rather than a cost center spending way too much on technologies and platforms that don’t deliver a clear return on investment.

 MTS: What startups are you watching/keen on right now?

Since starting Allbound, it’s been a goal of mine to keep a close eye on not just companies, but leadership teams who have a vision to not only built great products, but great companies and new categories that redefine and dramatically enhance the way their prospects and customers are doing business. A few of that I’ve been most impressed are Gainsight, DoubleDutch, Node.io, and Affinio, all of whom are doing exactly what I described above. And though not a startup anymore,

I’ve always taken a lot of cues from HubSpot – I’m fascinated by their continued ability to innovate, listen to their customers, go wider with their product and continue to build the inbound movement that we are fully bought-into here at Allbound.

MTS: What tools does your marketing stack consist of in 2017?

We’re trying to keep things simple and efficient with HubSpot (marketing, CRM and the Sales Tools ), Terminus (ABM), Allbound (partnerships, of course), Gong (call recording), Datanyze (Data), Zoom (web conferencing), PandaDoc (proposals), Slack (collaboration), Vidyard (video), and GotoWebinar.

MTS: How do you prepare for an AI-centric world as a marketing leader?

One of the first things I think everyone has to remember is that AI is only possible with HI – human intelligence that it can learn from. That said, I think it’s extremely important that we don’t become over-dependent on the potential for technology and artificial intelligence to change the way we work or we run the risk of creating AS – artificial stupidity. The more we continue to focus on great strategy today, the smarter AI will be and the more it will be able to positively impact the areas where we end-up truly needing it the most.

MTS: One word that best describes how you work.

Visually.

 MTS: Could you tell us about a standout digital campaign? (Who was your target audience and how did you measure success)

Plain and simple, we’re on mission here at Allbound: creating a more simple, digital model for companies to accelerate recurring revenue through channel partners. We’re disrupting an industry where the biggest obstacle hasn’t been competition, but rather a lack of innovation for the last 30+ years. So one of the very first campaigns that we decided to run was an attack on the 30-year old term for the industry category itself – “Partner Relationship Management,” or PRM for short.

Just saying it makes me quiver. Gartner called PRM “dead” in 2005. And legacy vendors in the space are still trying to sell ASP solutions as SaaS with little pushback from industry analysts. So, we decided to run a campaign saying “RIP to PRM” and challenge the status-quo early and often. We launched a digital movement featuring email, a landing page, blog articles, social media,, video, even a very personal “Eulogy to PRM” during last year’s SiriusDecisions Summit in Nashville. How did it go?

Well, aside from the leads and attention it’s garnered for us, let’s just say that our biggest competitor’s CMO cornered me during his sponsored session at the Summit to loudly cuss me out. In other words – it could not have gone better 😉

 

This Is How I Work

 

MTS: What apps/software/tools can’t you live without?

I really am an extremely visual person – I love design, and in business that’s typically translated to keeping things clean, simple and bullet-point driven. As a result, my go-to tool for getting things out of my brain and into action has been PowerPoint. From business planning to product innovation, a clean white PowerPoint slide is my equivalent to a blank white canvas for an artist.

 MTS: What’s your smartest work related shortcut or productivity hack?

This really goes back to back to my creative background again. Throughout my career, especially during my time running a marketing agency, I’ve had the opportunity to work with some amazing writers, designers and coders. During that time, I’ve picked-up or improved some pretty helpful skillsets – from copywriting to graphic design to basic web and app development. On the positive side of things, it helps me get things done fast without asking for help. On the negative side, it’s sometimes prevented me from asking for help where I need it.

 MTS: What are you currently reading? (What do you read, and how do you consume information?)

These days, I do most of my reading online with Twitter as my top source finding news and information on everything from sports, to raising twins to being a better business leader.

 MTS: What’s the best advice you’ve ever received?

Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way.

MTS: Something you do better than others – the secret of your success?

Simplify…sometimes too much. I’m definitely the visionary and risk taker in our organization, and my tendency is to move quickly, find an efficient way to get from point-A to point-B, and ask questions later – if I fail, well I learn from it and try not to do it again.

MTS: Tag the one person whose answers to these questions you would love to read:

Peter Caputa, CEO – Databox

 MTS: Thank you Scott! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Scott” tab_id=”1501785390157-b58e162d-0ae25a4b-c27a893c-11af”]

As Founder and CEO of Allbound, Scott is leading the organization’s mission to create simple, elegant technology that empowers businesses to grow together in today’s connected economy and dominate the software market for the indirect sales and marketing sector. The business has already been recognized as one of the fastest growing Software as a Service (SaaS) companies while more than tripling revenue and launching CO:LLABORATE, the world’s first industry conference on Partner Sales Acceleration.

[/vc_tta_section][vc_tta_section title=”About Allbound” tab_id=”1501785390320-2d44fa50-740c5a4b-c27a893c-11af”]

Allbound is an intuitive channel collaboration platform that connects people, content, technology and data for accelerating recurring revenue in the subscription economy. The product is focused towards making channel partner programs more people-centric and intelligent for everyone including brand owners, partners and end customers. Allbound is aligning direct and indirect sales teams throughout the entire customer lifecycle using features such as its Co/Labs collaboration spaces to foster real-time, barrier free communication with brand owners and partners, while also supporting content sharing for marketing and sales enablement.

[/vc_tta_section][/vc_tta_tabs]
[mnky_heading title=”About the MarTech Interview Series” link=”url:http%3A%2F%2Fstaging.loutish-lamp.flywheelsites.com%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Interview with Apurva Kumar, CEO – LotaData

By
Pranav Vadehra
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0
APURVA KUMAR

[mnky_team name=”Apurva Kumar” position=”CEO – LotaData”][/mnky_team]
[easy-profiles profile_twitter=”https://twitter.com/apu_kumar” profile_linkedin=”https://www.linkedin.com/in/apukumar”]
[mnky_testimonial_slider][mnky_testimonial name=”” author_dec=”” position=”Designer”]“To build great teams, prioritize EQ over IQ”[/mnky_testimonial][/mnky_testimonial_slider]

On Marketing Technology


MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)

We are data nerds. We honestly did not set out to start a martech company. We set out to analyze data to understand how people interact with the real world. This led to the birth of “People Intelligence”, a whole new genre of martech that leverages mobile location to get insights about people. My core team has deep experience in geostatistics, GIS, data science and machine learning. This was the perfect setup for starting a B2B SaaS company that translates mobile location into situational context, for real time and historical analysis. The line of sight applications were in mobile marketing and advertising. But we were also able to extend our platform to provide mobile data analytics and insights for smart cities, local government and civic use cases. This transformed us into a truly unique martech company that addressed the needs of both the public and the private sectors.

MTS: Given the massive proliferation of marketing technology, how do you see the martech market evolving over the next few years?

Technology is transforming the marketing landscape faster than ever. Below are my predictions for the evolution of martech over the next few years:
AR will become mainstream. Pokemon Go and Super Mario Run have set the stage for this, as have AR experiences from Snapchat, IKEA, Sephora and Lowe’s.
Mobile advertising fraud will drop considerably. Ads will become personalized and contextually relevant in response to the proliferation of ad blocking software.
Mobile location will become ubiquitous as the “real-world cookie”, with more users opting to share location. Brands will make physical location an integral part of their marketing strategies.
Chat bots will overcome their gimmicky beginnings, become more useful and turn into effective channels for engaging customers and generating leads.

MTS: What do you see as the single most important technology trend or development that’s going to impact us?

You will notice that I left out AI from the above list. At this point in the hype cycle, AI is a just a fancy domain extension that startups are scrambling for in hopes of getting funded. We have not achieved “artificial intelligence” and we probably will not anytime soon. However, “augmented intelligence” or “machine intelligence” is very real. Cheap, fast, scalable, cloud computing and storage has made it possible for companies like LotaData to successfully apply machine intelligence to solve complex problems to understand the real world behaviors of people. Watson (IBM), Sensei (Adobe) and Einstein (Salesforce) are at the forefront of this technology trend that will continue to impact us in more ways than we can imagine.

MTS: What’s the biggest challenge that CMOs need to tackle to make marketing technology work?

In the near future, data analytics will become table stakes. Organizations will have access to the data tools they need and the skills to effectively use these tools. This will gradually eliminate the need for the CDO role. Companies will start to blend the CDO function with the CMO role. What this means is, we will have a new breed of data-driven CMOs with a potent combination of data skills and marketing wizardry. As this transition starts to take place, some of the CMOs will need to go back to school (metaphorically speaking) to increase their knowledge, understand the new martech landscape, and learn to use data as the foundation for all things marketing.

This Is How I Work

MTS: What apps/software/tools can’t you live without?

I can’t live without the three S’s:

Slack, Salesforce, Sublime Text

In case you were wondering, I also cannot live without the three S’s defined by Chris Rock

Supper, Sex, Silence

(Editor’s note: yes Apu, we were wondering, thanks for that!)

MTS: What’s your smartest work related shortcut or productivity hack?

My productivity hack is to focus each day of the week on a specific function:
Mondays are for Sales, Business Development
Tuesdays are for Content Marketing, Social Media, Email outreach
Wednesday are for Platform, Infrastructure, APIs, SDKs
Thursday are for Visualization, Data Science
Fridays are for Finance, Administration, Team Building, Culture

I must credit Jack Dorsey for this hack. His idea to theme each day of the week is absolutely brilliant because it helps you to focus, get into a rhythm, and and get things done.

MTS: What are you currently reading?

I am currently reading “Small Data” by branding expert, Martin Lindstrom. Like a modern-day Sherlock Holmes, he harnesses the power of small data in the quest to discover the next big thing and tiny clues that uncover huge trends.

MTS: What’s the best advice you’ve ever received?

“To build great teams, prioritize EQ over IQ” is the best advice I’ve ever received. This was recently reinforced by Henry Ward, CEO of eShares. He wrote “A high EQ organization is a community of free-flowing ideas, daily progress, and accelerating execution. Teams execute well because they love working together. And teams love working together because they execute well. EQ and execution are reinforcing. The world over-values IQ and undervalues EQ. We will do the opposite. We will never assume success comes from being smart. We will never rely on intellectual property. We will never be complacent in expertise. Instead we will make this a high EQ organization. We will treat our ability to work with one another as our competitive advantage”.

MTS: Something you do better than others – the secret of your success?

Experience has taught me that hard work and persistence will upend sporadic brilliance a hundred times out of hundred. Often times the most promising companies founded by the brightest minds fail because they just run out of steam, they lack staying power, they just can’t persevere. The secret to my success and the success of my ventures is that my team and I can tough it out against all odds. This gives us a huge competitive advantage.

MTS: Tag the one person whose answers to these questions you would love to read:

You ask for one, I’ll give you three!

Brian O’Kelly, AppNexus

Kim Perell, Amobee

Ken Harlan, MobileFuse

 MTS: Thanks Apu! That was fun and hope to see you back on MarTech Series soon.

[vc_tta_tabs][vc_tta_section title=”About Apurva” tab_id=”1501785390157-b58e162d-0ae25a4b-c27a6da9-aaa7″]

Apu, also an acronym for “Accelerated Processing Unit”, has extensive technology experience in mobile location intelligence, predictive analytics, machine learning, data science and cloud services. As the CEO of LotaData, Apu provides “People Intelligence” data analytics for mobile apps, businesses and smart cities. Prior to LotaData, Apu has held senior leadership roles at technology brands like BlueStacks, Hewlett Packard, Phoenix Technologies (acquired by HP), CNET.com and mySimon (acquired by CNET). Apu has a Master’s degree in Engineering from Stanford University and a Bachelor’s degree in Engineering from the University of Mumbai. When he is not globetrotting, deal hacking, or teaching tennis, Apu spends his time helping local communities. He strongly recommends the “civic tour of duty” for technology companies to invest in and contribute to the improvement of their neighborhoods, towns and cities.

[/vc_tta_section][vc_tta_section title=”About LOTADATA” tab_id=”1501785390320-2d44fa50-740c5a4b-c27a6da9-aaa7″]

In our explorations of space and time, we could not find a single unified source that could answer the question “why people are where they are and what is on their minds”. LotaData was founded to solve this problem. We provide mobile location insights and predictive analytics through machine learning for apps, cities, and businesses.

[/vc_tta_section][/vc_tta_tabs]
[mnky_heading title=”About the MarTech Interview Series” link=”url:http%3A%2F%2Fstaging.loutish-lamp.flywheelsites.com%2Fmts-insights%2Finterviews%2F|||”]

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

By
Sudipto Ghosh
-
0
Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic.

Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and omnichannel programmatic ad demand-side platform (DSP).

The decision to integrate with the native programmatic ad platform perfectly aligns with Sharethrough’s immediate business objectives – to take on Facebook in the programmatic ad selling marketplace.

Sharethrough bringing Adelphic into its native advertising strategy aims to empower media buyers with seamless access to in-feed display and video placements across mobile and app sites. For advertisers who used Adelphic’s DSP, the Sharethrough Exchange will be readily available.

For Sharethrough, Adelphic becomes the first DSP that allows third-party buyers to purchase native video placements on the Sharethrough Exchange programmatically. It will comply with the Interactive Advertising Bureau’s OpenRTB 2.3 specification, the standard to regularize use of component parts for real-time native ads trading.

Though native advertising is not a new thing for the advertisers, the way consumers experience the brands across various channels of engagement pose a huge challenge them. Mobile advertising is expected to run away with the majority of the ad spend in 2017. Therefore, it becomes all the more important for the advertisers to negotiate through the complexities of consumer experiences and adapt to the changing content experiences across different screens.

Adelphic, the Waltham-based start-up, is known as a key innovator in the mobile and cross-channel ad tech ecosystem, developing patented technologies to overcome challenging customer experience issues. With Adelphic, brands can break down billions of data points along the customer journey, deriving high-value analytics on customers who are most likely to convert.

Sharethrough currently offers a complete series of native ad stack for direct and indirect sales and content promotion. The company has some of the biggest brands in its clientele, including Time Inc, Forbes, and Hearst. Matching steps with Adelphic will enable Sharethrough publishers to switch between omnichannel and people-based marketing platforms seamlessly.

Programmatic ad integration between SSP and DSP will make ad tech more relevant and accurate, finally delivering all the “rights” – user, message, place, time and experience.

NICE Acquires Nexidia; Introduces Nexidia Interaction Analytics®

By
Sudipto Ghosh
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0
New Canvas Alignment Tool Streamlines Flow of Data Between ONE45 and Canvas Learning Management System

NICE Systems, the leading customer experience analytics and business intelligence platform, introduced its latest interaction solution, Nexidia Interaction Analytics.  The customer experience management platform announced the new solution following its decision to acquire Nexidia, a leader in provisioning advanced customer analytics.  The joint operation between NICE and Nexidia is likely to churn out more martech-centric tools and solutions in the future.

“We are proud to offer the most advanced analytics solution in the market, which encompasses our vision of ‘analytics with no limits,’” said Miki Migdal, President of the NICE Enterprise Product Group.

“Leveraging Nexidia’s leading capabilities, the latest NICE solution offers unparalleled accuracy, scalability, and performance, enabling organizations around the globe to capitalize on the powerful insights from their omnichannel interactions. Infusing analytics into all our solutions is a pivotal strategy for NICE, and the integration of this technology with our WFO suite represents another critical step in reinventing customer service.”

via Nexidia website
via Nexidia website

Nexidia Interaction Analytics packs in a powerful collection of analytics solutions, designed to drive organizational change and leverage the power of Big Data at scale. The most enticing feature of the new interaction analytics platform is its capability to discover, process and report relevant customer data. Nexidia will continue to provide customer interaction analytics solutions independently even after the acquisition is complete.

Nexidia Interaction Analytics will be powered by the patented technology called Neural Phonetic Speech Analytics™. The technology leverages Automatic Speech Recognition (ASR), combining it with phonetic indexing and search methodologies. Built on MapReduce framework, Nexidia Interaction Analytics will be distributed via Nexidia Search Grid™ to achieve seamless scalability with logical uniformity across the system.

“Speech and text analytics are the most effective tools for gaining insight into customers’ and prospects’ opinions, needs and wants,” said Donna Fluss, President of DMG Consulting LLC.

The solution will enable businesses to reinvent and adapt to the highly dynamic omnichannel customer service ecosystem. Nexidia Analytics is a data-driven customer service solution, delivering accurate, real-time omnichannel analytics based on deep learning neural networks.

via Nexidia website
via Nexidia website

Marketers can perform a wide range of audio, video and content search across various platforms of interaction with customers –calls, emails, chat messages, and surveys. Once integrated with the existing analytics software, marketers can achieve tangible business success across the enterprise.

“Companies need omnichannel solutions that provide a fully integrated view of customer interactions. It’s essential to know what customers and prospects are doing and saying in all channels, at all times, so that the company can take the right actions and deliver a personalized experience to each individual who reaches out to them.”

Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

By
Sudipto Ghosh
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0
Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

Ysance, the provider of people-based marketing platform, has announced the launch of Stories™, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories™ at the National Retail Federation’s (NRF) Big Show in New York City, January 15-17, 2017.

Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the product is, a poor or even an average customer experience can severely dent the marketing campaign. In an age where every customer is a potential influencer, missing out on customer experience analytics doesn’t harp well on marketing strategies, especially in B2B Saas and social media industries.

“Customer journeys have become staggeringly complex to analyze, let alone to influence. Nevertheless, with offline still accounting for 90% of sales and with digital influencing anything between 60 to 80% of all purchase decisions, it is easy to see why online-to-offline is the new battleground,” says Romain Chaumais, Co-founder and Chief Strategy Officer of Ysance.

via Ysance blog
via Ysance blog

Ysance’s people-based marketing platform provides superior customer recognition to help marketer reinvent the audience qualification metrics across all customer touch points – inbound, outbound, offline, online and in-store. Ysance Stories™ harnesses the potential of artificial intelligence, enabling marketers to respond to the complex online-offline behavior of the customers. The latest AI-driven martech tool will be available immediately for marketers post launch.

“Ysance Stories revolutionizes retail marketing engagement by revealing the story of omnichannel purchase intent in a pipeline view and recommending the next best action. Marketers gain the ability to drive sales based on customer needs and preferences – in context, automatically, and at scale.”

via Ysance blog
via Ysance blog

Ysance will offer exclusive machine learning and simulation modeling capabilities to measure customer value and expand audience segmentation. Marketers can expect to qualify up to 85% of the full audience volume, engaging them with 1:1 personalized omnichannel interactions. It will also amplify the API library available in the Ysance Marketing Exchange, offering seamless data integration across all leading social media platforms.

As customer attention gets more fragmented due to cross-device interaction, marketers require sophisticated AI-based adtech content personalization and delivery tool to keep up with the vagrant behavior of modern customers. Ysance Stories, more or less, empowers marketers to reveal connections with audiences – wherever they are.

via @Ysance
via @Ysance

Sibyl™ NPS® Software Platform for B2B Customer Experience Launched

By
Sudipto Ghosh
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0
Sibyl™ NPS® Software Platform for B2B Customer Experience Launched

Marketers can now manage their brand reputation with better effectiveness than ever before.  Signet Research, Inc., a leading New Jersey-based marketing research firm specializing in media research, introduced the Net Promoter Score (NPS®) software called Sibyl™ for B2B businesses, media companies and brand marketers.

Sibyl™ is designed to provide media companies with critical sagacity on how their brands and services are faring among the customers. It will help B2B marketers optimize their campaigns to retain and expand their clientele. Sibyl™ is aimed at helping businesses reach the pinnacle of customer loyalty in the competitive SaaS marketplace.

Currently, Sibyl is the solitary NPS platform for B2B media companies, SaaS solution provider, and marketers, delivering them real-time data and predictive analytics to realize effective client growth potential.

How the NPS® Software works?

The NPS software developed by Signet Research is an industry-approved widely used to measure customer satisfaction. It is adopted to derive high response rates from the customers, which in return is used to make accurate predictions on brand growth and churn.

“The idea for Sibyl™ originated from our clients’ interest in a turn-key customer satisfaction tool that not only allows them to react quickly to customer feedback but was customizable to their business needs,” explains Joanna Zanopoulo, President of Signet Research. ”

The NPS® software differentiates the customer as “Promoters”, “Passives”, and “Detractors” depending on the response to the question –

“On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or colleague?”

Responses 9 and 10 are promoters, 7 and 8 are passives, and responders between 0-6 are detractors.

Sibyl™ calculates the NPS for a particular brand based on the difference between the percentage of “Promoters” and the percentage of “Detractors”.

“The beauty of Sibyl™ is in its custom question follow-up functionality,” affirms Joanna Zanopoulo.  “A score in itself doesn’t mean much without explanation.  We want businesses to understand the ‘whys’ behind a customer’s NPS® score so they can look at their customer relationships more strategically.”

We built Sibyl™ with that notion in mind, and created an easy-to-use software package that has a great deal of flexibility in gathering and reporting data while staying true to delivering reliable satisfaction metrics.”

Features of Sibyl

  • Adaptable interactive dashboard with easy-to-view analytics, NPS score and market trends
  • Custom notifications and alerts triggered by customer action
  • Optimized survey throttling with anti-fatigue rules
  • Data exporting streams with filtered results
  • Intuitive filtering engine with customized client interaction
  • Platform optimization with CRM compatibility and management tools integration
  • Campaign segmentation with multiple engagement options – email, the web, mobile, apps, SMS/MMS

Sibyl™ NPS® Software enables the brand marketers to identify and respond to unsatisfied customers and the indifferent ones before they can influence the marketing campaigns negatively. The NPS® software also accelerates the marketing efforts by optimizing promotion and enhancing customer allegiance.

SaaS Veteran Craig Monson Joins Tracking First as VP of Sales; John Boyd Promoted as COO

By
Sudipto Ghosh
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0
SaaS Veteran Craig Monson Joins Tracking First as VP of Sales; John Boyd Promoted as COO

Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating Officer (COO). Additionally, Tracking First also announced its hiring of Craig Monson as Vice President- Sales. Monson is replacing John Boyd. Monson brings with him an enriching experience from SaaS, digital analytics, sales acceleration and business intelligence among other skills.

Craig Monson has previously worked as Enterprise Account Executive for Numetric and as Enterprise Sales Director for InsideSales.com. At Tracking First, Monson’s experience at Omniture, an Adobe Company will come handy. Monson will look after staffing, sales acceleration, and management departments.

As a data governance and data validation company, Tracking First is likely to proliferate deeper into online marketing and sales automation platforms.

via Tracking First website
via Tracking First website

“We’re at a point where we need to scale our growth, and it’s great to have experienced minds on the team,” explained Craig Scribner, CEO of Tracking First. Craig Monson added, “There is an entrepreneurial spirit that draws me to a company like Tracking First. It’s a maverick get-up-and-do-it mindset that really suits me. The fact that it’s a role in analytics and big data is comfortable — I’ve worked in other industries, but I like this sector, it’s one I know,”

“Tracking First’s technology is a huge boost to teams of marketers and analysts working jointly on campaigns,” adds John Boyd. “We have a great roster of Fortune 500 clients, and we’re looking for growth this year.”

 

Marketo Adds Personalized Landing Page Automation with Instapage

By
Sudipto Ghosh
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0
Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns.

On-Brand Experience comes to Marketo

Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand journey. Marketers can now offer highly interactive personalized landing pages to targeted audience based on leads generated from Marketo database. Instapage offers on-brand testing and optimizing capabilities for brands to review their personalized campaigns centered on landing pages.

Integration with Instapage brings Marketo users wide-ranging benefits –

  • Build hyper-personalized landing pages for desktop, mobile, and apps
  • Induce variations in landing page at scale using A/B testing capabilities
  • Reduce time and cost of creating and publishing landing pages
  • End launch delays caused due to mismanagement of landing page operations
  • Enhance customer experience, drive higher ROI

Tyson Quick, founder and CEO of Instapage, said, “We saw an opportunity where marketers could significantly increase their ROI. “By sending customers to a personalized landing page and have those leads pushed into their marketing platform for further lead nurturing, you’re truly maximizing your advertising and marketing dollars.”

Instapage Integration with Marketo in One Go

For Marketo users, Instapage offers quick set-up screen, thus saving valuable time and effort during integration. For pages with more than one CTAs and two-step opt-in forms, users have to perform multiple Marketo integrations.

marketo-integration-setup

Marketers using Instapage to personalize landing pages will get a mapping feature to match their Marketo fields. Leads generated from Instpage landing pages will stream into Marketo database, enabling Marketo clients to automate their post-conversion customer journey. It is a wonderful synergy between customer experience and post-conversion marketing available within Marketo.

“We’re always looking to expand the options available to our customers,” said Andy Choi, Senior Director of Business Development, Marketo. “This integration with Instapage provides the flexibility to build the best-of-breed marketing stack. Now, the process of acquiring and nurturing leads is seamless for marketers.”

Instapage currently offers seamless integration with more than 20 leading marketing software suites. By partnering with Marketo, Instapage aims at enabling marketers to personalize email campaigns, social media and app-based invites. Marketo is a critical value addition to Instapage’s building and testing platform.

Instapage landing page personalization services are offered on a free trial for 30 days for first-time users. Users can design landing pages using exciting templates for different campaigns – Lead generation, Two-step invite, Click through, Thank you, Webinar, E-book, Event, and App. The landing pages are optimized for desktop and mobile based on user’s selection.

For third party users, Instapage is hosting a Marketo Integration Webinar on January 12, 2017.

OneSource® Maker Avention Acquired by Dun & Bradstreet for $150 Million

By
Sudipto Ghosh
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1
OneSource® Maker Avention Acquired by Dun & Bradstreet for $150 Million

Dun & Bradstreet, Inc., the New Jersey-based B2B data provisioning company, announced its acquisition of Avention, the maker of OneSource® solutions. The acquisition makes Dun & Bradstreet (D&B) a commanding force in the Sales Acceleration market, enabling marketing and research teams to improve user engagement, enhance adoption and productivity, and improve overall business strategy.

Avention’s OneSource® solutions offer organizations a clear insight into customer database and market analytics, brought together through an agile technology platform. D&B acquiring Avention redefines the company’s objective to provide Sales and Marketing professionals with an accurate actionable market and business information, filtered by software.

Avention can be plugged into third-party CRM and marketing automation systems, helping marketers to leverage real-time data insights and sales intelligence placed delivered with an intuitive interface. Users can work with actionable data based on mission-critical importance.

avention

Sales Acceleration refers to the process by virtue of which the sales team increases its velocity by including methods like data visualization and business intelligence. It is based on delivering refined information to sales teams, empowering them to make updated strategies, connecting it with buying signals. The Sales Acceleration marketing is currently evaluated at $10 billion, according to Outshell, Inc.

“The Sales Acceleration space offers a big opportunity for Dun & Bradstreet. We believe as the global leader in commercial information we are well positioned to take market share and accelerate our growth strategy,” said Bob Carrigan, chairman and chief executive officer of Dun & Bradstreet. “Bolstered by the success of our recent M&A activity, which has exceeded its acquisition economics, we will continue to explore smart, tuck-in acquisitions that, combined with disciplined execution, will help us to further expand our leadership in this category as well as other areas of our business.”

“We are excited to combine our world-class company and contact data with Avention’s best-in-class technology that is fully integrated with the leading software platforms utilized by B2B sales professionals and marketers,” said Josh Peirez, president and chief operating officer of Dun & Bradstreet. “Avention is a natural fit that will allow us to deliver tremendous value to customers, and the synergies we can capture put the value of this deal well above the purchase price of the acquisition.”

D&B-Avention formulation will provide a tremendous push to the existing Traditional Prospecting offerings delivered through the acquired company’s cutting-edge software suite. The combination is capable of serving critical B2B sales and marketing demands leveraging Dun & Bradstreet’s Sales Acceleration product portfolio. The portfolio includes Hoover’s, Avention, NetProspex, and Strategic Alliance. In totality, the combined package of these products generated more than $200 million in 2016.

Monetate to Take Fresh Guard from Its New York Headquarters

By
Sudipto Ghosh
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0
Monetate to Take Fresh Guard from Its New York Headquarters

Monetate, the leading personalization and customer experience management platform, is moving its corporate headquarters to New York. The decision unveils the company’s determination to get closer to growing concentration of clients, especially in enterprise software, retail, and fashion industries. Monetate currently provides SaaS, powering multi-channel personalization for world’s leading brands. This is the first of many strategic moves made by the company towards expanding their business visibility in the US.

Monetate offers five distinct products for marketers and advertisers, enabling them to translate a wide array of customer data into personalization-driven actions across channels and devices. Monetate for Personalization, Monetate for Optimization and Monetate for Mobile Apps help in creating segment-centric customer experiences based on data-rich analytics extracted from existing CRM and POS.

Monetate also offers email personalization platform with cross-channel and widget inventory capabilities. Shifting its headquarters to New York is expected to refine Monetate’s Dynamic Testing product, delivering real-time personalization on auto-pilot mode.

Monetate’s New York headquarters will house client-centric business functions, including sales and services staff, executive and others. Top management will shuttle between their current Pennsylvania-based headquarters and New York till mid-2017. Founded by David Brussin and David Bookspan in 2008, the company also has offices in Palo Alto and London.

In 2008, Monetate raised $600,000 as seed funding from First Round Capital, a San Francisco-based venture capital firm. In December 2008, it raised $5.1 million in Series A funding, followed by $15 million Series B funding in August 2011. In February 2013, Monetate raised $17.3 million Series C funding, followed by $8 million in the same year. Investors like OpenView Venture Partners, Common Fund, First Round Capital, FLOODGATE and Lead Edge Capital have significant stakes in the company.

Lucinda Duncalfe, CEO of Monetate, is upbeat about the growing prominence of her company in marketing technology sector. As a leader in the IR500 in the US and Europe, it was an obvious decision for Monetate to expand their business horizon, taking their corporate headquarters to the financial epicenter of the world. Backed by continued growth in provisioning cutting-edge personalization experiences, Monetate is gearing up for an exciting year ahead, getting closer to their existing clients and forging new relation with the prospective ones.

Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

By
Sudipto Ghosh
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1
Choozle Lands $2.4 Million A-1 Funding; Achieves 3X Growth in 2016

Choozle, the Denver, Colorado-based real-time programmatic advertising platform, announced itself as the fastest growing self-service digital marketing and advertising company. In one year, its revenue has tripled, contributed largely by continued innovation in its core product offering.  Choozle also landed additional A-1 funding of $2.4 million from its investors in 2017. It adds to the $4.6 million Choozle raised in 2015, led by Great Oaks Venture Capital and other existing investors.

Choozle has raised $8.6 million so far, and has 30 employees.

Choozle offers adtech software to power real-time advertising campaigns across display, mobile, and social channels. Backed by the latest funding, the adtech SaaS platform will expand its operations in the US, and grow internationally.  Choozle’s 4th quarter profit in 2016 has proved that the company is on a hyper-growth track despite the tough market conditions in the US. Its customer reach grew by 175 percent.

Programmatic advertising industry is currently worth $40 billion. Choozle aims to grow its product innovation and expand in the US and abroad to repeat its success in 2017. The adtech start-up offers SaaS served on ad networks of theTradeDesk, AOL, Rubicon, MOAT, Bluekai, Google Display Network, Yahoo, MoPub, OpenX, DoubleClick, AppNexus, Sizmek and Facebook. It has 300+ clients all over the world, including Digital First Media, Paradise Agency, Watauga, and Ibotta.

A study on programmatic advertising reports that only 18 percent marketers in Canada, the United States and the United Kingdom have been using the technology for more than 2 years. Programmatic ad spending in the US is expected to grow 17.6 billion in 2018. While the ad spending in programmatic advertising continues to grow rapidly, venture investment in the sector has saturated to a large extent.

In 2016, investments in programmatic ad industry fell by 33 percent. For most adtech companies, it was a struggle to keep pace with the competition and achieve profitability, apart from securing investments. Choozle managed to adapt itself and grow its clientele span beyond 1,000 advertisers.

Andrew Fischer, cofounder and CEO of Choozle, emphasized on company’s focus on continuing his company’s heritage of developing intuitive self-service design in 2017. Choozle ranked #1 in the Customer Satisfaction in G2Crowd’s Winter 2016 Digital Advertising report.

AdGreetz.com: World’s First Personalized Video Corporate Website

By
Sudipto Ghosh
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0
AdGreetz.com: World's First Personalized Video Corporate Website

Cloud-based SaaS platform AdGreetz launched a fully personalized video corporate website, AdGeetz.com. It is world’s first personalized video website that offers seamless access via Facebook Connect or user data. The website enables marketers to view and personalize their marketing campaigns for diverse brands on a single screen.

AdGreetz website is offering integration with popular social media and digital media channels including Facebook, Twitter, Snapchat, Instagram, YouTube and OTT/Television. It also enables marketers to partner with leading brands for running hyper-personalized ad campaigns, engaging customers across all video advertising platforms. AdGreetz website is an alluring opportunity for marketers, brands, and influencers to get more personal with their audiences with an expansive range of capabilities.

To see what AdGreetz does, the user has to log in with the Facebook profile. The user can then explore the full scope of personalization possible in ad campaigns. At any point of engagement on AdGreetz.com, the user is free to engage with the videos published by previous clients and analyze possibilities of personalization. AdGreetz offers end-to-end SaaS platform capabilities to the user, opening possibilities to create engaging and smarter medium to communicate with consumers based on 1:1 interactivity.

Currently, the website features AdGreetz’s collaboration with brands including Amazon, InterContinental Hotel Group, Disney, Toyota, Google, Forever 21, HBO, Etihad Airways and West Elm. Given the wide range of branding channels available to marketers, leveraging SaaS-powered personalized website platform is a high-ROI opportunity in 2017.

Video advertising in 2017 is expected to generate more than $10 billion. By 2020, this figure will climb to $28 billion. This makes video advertising as the fastest growing martech element on web and app. AdGreetz’s personalized video corporate website is a smooth platform to boost video ad sales and drive more click-through rates and conversion rates with further personalization in the marketing stack.

Accenture Acquires Altitude to Enable Companies Leverage IoT Opportunities

By
Sudipto Ghosh
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0
Accenture

Accenture has acquired Altitude, a Boston-based design, and innovation consulting firm. The latest acquisition will enable Accenture to leverage Altitude’s years of experience in curating innovative products and experiences that resonate with wide range of customers, both B2C and B2B.

Altitude is known as an award-winning product developer, integrating the fine nuances of technology, design and customer experience together. Over the course of time, Altitude has helped its customers turn novel technology into a cutting-edge product. Altitude at Accenture will play a big role in unifying Accenture’s Connected Product Lifecycle Services practice in North America to rest of its technology research. It will enable researchers and product developers to create innovative capabilities for companies working on IoT, AI, automation and other business models with high-growth revenue streams.

Accenture acquired Altitude to enhance its market visibility in contemporary digital technology domains, specifically Artificial Intelligence (AI) and Internet of Things (IoT). Altitude brings its far-reaching product innovation into Accenture’s power-packed consulting expertise. Accenture intends to offer connected products in a hyper-personalized marketplace to its customers.

The Altitude team will join Accenture workforce at the Connected Products Studio in Boston – an emerging technology hub for IoT, AI and other martech innovations.

According to Accenture’s research on use of IoT in business strategies, 73% companies are yet to include IoT in their investment budgets. Apart from driving long-term growth for businesses, IoT market is pegged to become a very stable service-based income stream. IoT as a disruptive technology is redefining the model of product-based business models.

Rapid growth of wearables, VR, AI and chat bots are forcing marketers to explore strategic martech innovations to drive their campaigns. Accenture’s Altitude acquisition adds more weight to the company’s mission to provide end-to-end capabilities to its clients, enabling them to become disruptors and innovators quickly at much lesser failure risk.

Immersive Ads – VR Format is the Next Big Thing of Advertising

By
Sudipto Ghosh
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1
Immersive Ads – VR Format is the Next Big Thing of Advertising

YuMe Inc., a multi-screen video adtech company, released the latest infographic-report on consumer experience towards immersive ad formats. The report reveals the attitude of consumers towards immersive ads published on mobile Virtual Reality (VR), Augmented Reality (AR) and 360-degree video formats. The survey results highlight the fact that consumers are hyper-engaged and super-attentive with immersive advertising. Consumers who have experienced adtech like VR consider the format as a revolutionary platform to engage customers. Nearly 63% of the VR ad viewers accept that marketers should use these technologies more effectively, as it is the “next big thing” of advertising.

via YuMe, Inc.
via YuMe, Inc.

Immersive technologies in advertising encourage marketers and brands to analyze consumer’s perception towards VR, AR and 360-degree videos. 51% consumers are more likely to get attracted to a brand that uses VR to promote its services owing to its innovation-centric strategy. Brands that embrace immersive technologies are considered more innovative than those who don’t use them. Hence, consumers are more inclined to pay extra attention to their ads.

According to the report, immersive technology is not a disruptive adtech. Instead, it is a trending, mass-market category that almost 89% of consumers are aware of. 29% of such consumers have even tried VR, AR and 360-degree video ad formats at least once. VR, undoubtedly, is the most well-known and most readily recognized immersive technology, followed by 360-degree video and then AR. Comparing the stat results between VR and 360-degree video, almost half the respondents feel that the former immersive technology will play a bigger role in providing sponsored content.

Early adoption holds the key for brands deploying immersive technologies. More than 50% consumers believe that both VR and 360-degree videos help create engaging customer experiences.

As consumers begin to fall out of love with native advertising formats, the latest study on the role of immersive technology in advertising is a shot in the arm. Ad blocking notwithstanding, immersive technologies have the potential to build enormous opportunities for brands to engage consumers in an unprecedented way.

Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

By
Sudipto Ghosh
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0
Voxpopme Integrates Affectiva's Emotion AI to Enhance Video Research Analytics

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage video-emotion data to quantify human expressions during video feedback.

Voxpopme offers a readily available video research platform that can be accessed and scaled easily. Complementing Voxpopme’s swift video insight, Affectiva’s patented Emotion AI technology will deliver emotion metrics and bionic data based on facial expressions revealed across multiple research projects.

Voxpopme’s partnership with Affectiva is a significant step towards technology-powered video research. As millions of videos are streamed per day across all video and social media platforms, this collaboration will make it easier for researchers to identify high-value consumers and their behavior towards video ads.

The prospect of Voxpopme and Affectiva integration brings facial coding into prominence in understanding unfiltered responses by consumers. Affectiva’s Emotion AI is built on cutting-edge Deep Learning concept which has analyzed 4,824,543 faces so far, allowing researchers to derive unique insights from their video ad campaigns with the highest precision.

Emotion AI and facial coding can transform martech landscape in 2017

Affectiva is the only marketing-centric Emotion AI solution provider. In fact, it offers Emotion as a Service to marketers, who use the data to measure emotion-enabled online customer experiences. Based on advanced emotion analytics, marketers can integrate the emotion data with their existing data platforms to derive high-value customer experience feedbacks.

Reports suggest how consumers react differently to various ad channels. The same consumer may show higher engagement with video content compared to others.  Facial coding in video ads can unlock a plethora of opportunities for marketers to study how consumers during the decision-making processes.

Affectiva introduced Emotion as a Service in September 2015 with an idea to revolutionize emotion-sensing and consumer analytics capabilities, yielding accurate results at a very low operational cost. By partnering with Voxpopme, Affectiva has managed to achieve much of its objective, ensuring marketers have accesses to Emotion AI at a low cost of integration.

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

By
Sudipto Ghosh
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0
Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage.

By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads while streaming videos. The latest mid-video ads will enable ad publishers to leverage world’s most popular social media network, opening up a virgin revenue channel. Currently referred to as “mid-roll” ad unit, the publishers can insert a mini ad clip anywhere in the video. Ad length could be anywhere between 15 seconds and 90 seconds.

According to a verified industry source, the Facebook mid-roll ads will pop up once the user has finished watching the video for 20 seconds. Facebook will sell the ads, and in return get 45% revenue share from the publishers. Currently, YouTube also allows publishers to post ads with online videos. Even the split-share revenue models are similar between Facebook and YouTube.

Once the new mid-video ads on Facebook turn into reality, it will represent the first concrete step towards enabling publishers to run monetized video ad campaigns. Facebook acknowledged the power of video content in January 2016. According to a report on Facebook’s Q3 earnings in 2015, users spent watching 100 million video-hours per day. With new mid-roll ads, more video consumption automatically translates into more video advertising.

Facebook may not replace TV ads altogether; instead, it will offer a second-screen experience, playing cross-chairs with YouTube ads. The biggest impact of the latest mid-roll ad unit will be seen from News Feeds that primarily drive the video content distribution mechanism on Facebook.

From customer experience POV, Facebook has no plans to run pre-video ads. Moreover, only those ads will be given “video realty” that can capture viewer’s attention for a longer time. In short, Facebook wants publishers to make creative ads that are long enough to capture user’s attention. More videos, more revenue for Facebook – 2017 is going to be a video advertising revolution.

Wait, till Snapchat too comes up with a similar inviting platform for ad publishers.

Atlassian acquires Trello for $425 million

By
Avinash Duduskar
-
0
Atlassian Trello

Atlassian announced today that it acquired popular team collaboration software company, Trello for $425 million. The 18th acquisition in 14 years for the company that went public in 2015, it’s Atlassian’s largest acquisition to date. Atlassian is paying about $360 million in cash and the remainder in stock, the company said.

Trello launched five years ago at the TechCrunch Disrupt conference in San Francisco.
Over the past five years, Trello has grown to over 19 million registered users by solving an important problem: capturing and adding structure to fluid, fast-forming work.
The company’s idea was to take the paradigm of a sticky note on a wall and turn it into a tool that allowed people to collaborate in real time.

Trello-marketingteamboard

President Jay Simons says Trello shared Atlassian’s mission of wanting to reach 100 million monthly active users in offices worldwide. “We are a perfect home for them, because we are a company that stands for the same thing that they also care about, which is teams,” Simons said. “From our perspective, what’s exciting about them is it’s a breakout product that’s been incredibly successful.”

Trello is used by single family members to the world’s largest enterprises like Google, National Geographic, the United Kingdom’s government, the United Nations and the Red Cross.

The merger means users can look forward to some great integrations with HipChat, Confluence and JIRA.
Atlassian’s Q2 report on January 19th should shed some more light on the acquisition and how Trello will be integrated with its services.

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