RollWorks Named Leader Across Account Data Management, Buyer Intent Data, and Advertising in G2’s Spring Grid Report

User reviews highlight account-based leader’s speed of implementation, usability, and value

Account-based platform RollWorks, a division of NextRoll, continues its innovation leadership and momentum for B2B companies looking to accelerate efficient revenue growth. The company announced that in the G2 Spring 2023 Grid Report, it received 24 Leader awards, an additional 9 since the Winter report, including moving to a leadership position in Account Data Management.

RollWorks was rated highly for speed of implementation, ease of set up, ease of use, and ease of admin and retained its leadership position in buyer intent, advertising, and account-based analytics, specifically:

• Account-based Advertising
• Account-based Analytics
• Account-based Orchestration Platforms
• Account Data Management
• Buyer Intent Data Tools
• Cross-Channel Advertising
• Display Advertising
• Marketing Account Intelligence
• Market Intelligence
• Retargeting
• Social Media Advertising

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RollWorks has been consistently named a Leader by G2 over the last few years and has seen a significant uptick in industry recognition. Most recently, the company was named to G2’s 2023 Best Software Awards, placing #3 on the annual Best Marketing and Digital Advertising Products list (up from #40 last year and the only account-based vendor in the top 10).

“On the heels of RollWorks’ 2023 best software honor from G2, Spring 2023 is our best showing in a quarterly G2 report. Huge thank you to RollWorks’ customers, who are increasingly vocal about our positive impact to their programs and initiatives around advertising, buyer intent, and account data management,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks.

G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. In the G2 Spring 2023 report, RollWorks was named to the Leader position in 7 grids, 1 additional since the Winter report. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.” RollWorks also received 54 badges, an 18 additional badges since the Winter report, including the “Users Love Us” badge, for having more than 20 reviews with an average rating of 4.0 stars.

The company’s explosion in customer satisfaction is fueled by a drumbeat of product advancements and the ability to dramatically impact organizations’ go-to-market strategies. Notably, RollWorks recently unveiled RollWorks Keyword Intent, a proprietary intent offering that raised the bar for intent data sophistication. Organizations love Keyword Intent for its ability to give marketing and sales teams more precise and meaningful intent signals to enable better in-market account identification and prioritization.

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