New Data Reveal That One-Third Of Influencers Are Not Proactively Seeking Brand Deals, Despite Wanting Them

HypeAuditor launches HypeAuditor for Influencer Platform to enable content creators to boost brand partnerships

HypeAuditor, a leading AI-powered social media analytics solution for brands who want fair and transparent influencer marketing, has launched HypeAuditor for Influencers, a new platform which enables content creators to take greater control of brand partnerships and maximise content creation. The launch comes at a time when 94% of influencers want more social media partnerships with brands, but one-third of them (32%) are not doing anything about it, according to a recent survey carried out by HypeAuditor.

The survey which polled 500 content creators with over 1000 followers, also revealed that marketers are increasingly turning to influencer marketing to reach their audiences, despite budget cuts and the current economic landscape. According to the data, 46% of influencers have seen an increase in brand partnerships this year (2023) vs. 2022. It also reveals that more than a third (39%) of respondents noticed an increase in the amount paid by brands for sponsored posts.

As a result, the HypeAuditor for Influencers platform, the first targeted towards content creators, within the company’s offers, aims to bring both influencers and brands seeking collaboration together for a small fee of $8.99 per month.

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Key features include:

• Brand Match – Regular personalised recommendations for influencers on which brands they should collaborate with, based on shared values to encourage them to find the right partners that resonate with their content. The Brand Match algorithm is based on social media profiles, engagement rate, target audiences and niche, content style and previous brand partnerships.
• Automated Media Kits – an automated postcard containing an influencer’s promotional materials, including followers, engagement rate, average likes, average comments, rates and contact details.
• Key metrics – Influencers can track more than 35 different account metrics in order to maximise growth, including engagement rate, notable followers who have interacted, peer inspiration for examples of what is working from other accounts and charting information.
• Trending hashtags – Regular updates on trending hashtags in their markets and relevant topics to encourage influencers to stay ahead of trends and ensure their content is relevant.

Alexander Frolov, co-founder and CEO at HypeAuditor, said: “Despite its glamorous reputation, having a career as a content creator can be really tough. Only a very small percentage of influencers, often celebrities, can make a living from their social media accounts. HypeAuditor has made influencer marketing fair and transparent for brands since 2018, and now we’re revolutionising the industry for content creators, too. With HypeAuditor for Influencers, content creators can become much more proactive in securing brand partnerships, whilst maintaining their credibility and authenticity”. 

HypeAuditor’s analysis was conducted as an online survey in March 2023. 510 influencers with over 1000 followers in HypeAuditor’s database participated in the survey.

Founded in 2018, HypeAuditor is a leader in AI-powered analytics for transparent and fraud-free influencer marketing. Its platform includes Instagram, TikTok, and YouTube analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing. HypeAuditor applies artificial intelligence and machine learning to determine behavioural patterns, identifying fake followers, and ascertaining engagement on influencer accounts and sponsored posts. The HypeAuditor platform has more than 500,000 users, and key customers include Dior, GroupM, Influence4You, L’Oréal, Ogilvy, TAKUMI, Traackr, and Unilever.

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