Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences.

Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica,…

“Analytics, segmentation, predictions and personalization fueled by this context lead to experiences that drive customer loyalty. We are proud of how that has created growth for our customers and partners, and look forward to joining Optimizely to expand that story.”

With the addition of Zaius, Optimizely furthers its commitment to helping organizations unlock their digital potential – by seamlessly harmonizing, understanding and acting on all of their digital data in one platform. Here’s how:

• Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create a unified view of customers faster via one-click integrations and automated identity resolution with consent management.
• Understand: Zaius’s segmentation engine coupled with Optimizely’s behavioral data (from experiments) and transactional insights (from its content and commerce platform) provides a new level of insight aided by artificial intelligence (AI) and machine learning (ML)-driven predictions out of the box.
• Act: Zaius includes more than 125 pre-configured orchestration recipes that empower marketers to take the optimal action immediately based on the full context of digital performance now visible across the entire process from creation to optimization.

Marketing Technology News: FTD Puts the Customer at the Center of Its Digital Transformation With FullStory

“In a world where first-party relationships and data are essential for digital leaders, being able to bring data across assets, behaviors and customers into a single view is necessary to drive the right outcomes,” said Alex Atzberger, CEO of Optimizely. “With Zaius as part of Optimizely’s Digital Experience Platform, we just accelerated and made it simpler to add the context of the customer to digital decisions that maximize ROI. We couldn’t be more excited for the Zaius team to become Optimizers and join in on our mission to unlock digital potential.”

Optimizely’s DXP focuses on the creation and optimization of digital experiences. With Zaius’s CDP – including its capabilities for AI and ML – the platform can unlock even more value by providing visibility and guidance through the lens of the customer. The marriage of Zaius and Optimizely means marketers, merchandisers and developers can capitalize on the ABCs of data – assets, behaviors and customers. Together, the two companies will break down siloes, providing business leaders with unified insights on customer journeys via pre-built connectors that fuel intelligent decision-making to drive outsized outcomes.

“At Zaius, we’ve always believed that having the customer’s context was the unfair advantage to creating the most relevant experiences for customers,” said Spencer Pingry, co-founder and co-CEO of Zaius. “Analytics, segmentation, predictions and personalization fueled by this context lead to experiences that drive customer loyalty. We are proud of how that has created growth for our customers and partners, and look forward to joining Optimizely to expand that story.”

Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now