TheMathCompany Announces Appointment of Dmitry Pavlov as Head of Retail Media Analytics Practice

TheMathCompany, Illinois-headquartered leading global data analytics and engineering firm, has appointed Dmitry Pavlov to lead its Retail Media Analytics Practice. This expansion of the company’s senior leadership team will further enrich its offerings in this fast-growing space with relevance across all industries.

Dmitry Pavlov brings extensive experience as a seasoned technology executive, having led R&D teams across entire product development and deployment lifecycle in renowned global companies such as Yahoo!, Yandex, Criteo, and Walmart e-commerce. With expertise spanning retail media, big data, scalable machine learning, retail technologies, ad-tech, martech, and personalization, Pavlov is widely recognized as an authority in these domains. He holds a PhD in AI and Machine Learning from UC Irvine and has contributed to the field through numerous patents and research publications.

Marketing Technology News: MarTech Interview with Lisa Matherly, CMO at Cobalt

Aditya Kumbakonam, Cofounder and Chief Commercial Officer, TheMathCompany, said, “Retail media analytics is one of our fastest growing services because global enterprises are diversifying their digital marketing mix and seeking to connect with relevant shoppers faster. We are thrilled to welcome Dmitry to expand this practice further. His extensive experience will help our clients reach active shoppers directly and maximize the return on their marketing spend.”

Dmitry Pavlov, Head of Retail Media Analytics, TheMathCompany, said, “TheMathCompany has consistently demonstrated its commitment to developing tailor-made solutions for leading global enterprises. I am excited to collaborate with this exceptional team of talented individuals and leverage our outstanding proprietary platform – Co.dx. Together, we will harness the power of data-driven intelligence to establish connections between retailers, brands, and customers, creating a timely and relevant shopping experience that is driven by insights.”

MathCo supports both buy-side and sell-side businesses with its retail media offerings. The Retail Media Suite, powered by Co.dx, is a comprehensive solution that addresses the diverse needs of companies in the retail industry. It provides a wide range of capabilities, including Media Planning, Performance Reporting, Yield and Pricing, Customer Insights, and Ad Operations, empowering organizations at every stage of the Retail Media Management lifecycle.

Marketing Technology News: 3 Ways to Retain Customers in a Data-Overloaded World