Goodway Group Ramps up Hiring for 2017, Focusing on Women in Programmatic Adtech

Marissa Ann Mayer, "Ginni" Rometty, Sheryl Sandberg, and Susan Wojcicki – women and technology make a formidable pair, especially when they are leading enterprises that create and propagate them. Most tech investors acknowledge that the industry would do better with women leading global and regional businesses. After all, world’s youngest entrepreneur is a 12-year-old girl -- Lauren Boyle (EU Digital Girl of the Year 2015).  Considering the gender gap in marketing and advertising technologies, Goodway Group is incubating the…

Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment

Success is the biggest incentive to innovate further and lead others as well. Snap Inc., the leading tech innovation and social media firm, is gearing up to build a competitive martech solution platform for omnichannel marketers and advertisers. Tech investment firm R/GA Ventures announced Snap as the Lead Partner for the R/GA Marketing Tech Venture Studio with IPG. The partnership will be culminated at R/GA’S NYC headquarters, focusing on martech firms. "We believe that mobile engagement has given rise to some of the…

Cien, An AI-Startup Providing Sales Productivity App Scoops $1 Million Seed Funding

Artificial Intelligence is promulgating its significance across verticals in the marketing industry. Unfazed by the daunting challenge of taking on some of the biggest names in the domain in the dynamic AI marketplace, a newbie has made a major breakthrough on Monday. Cien, Inc. scored a $1 million seed funding from leading tech investors and equity firms. The Miami-based AI startup plans to expand its product line further and scale up its workforce in the US and Europe. "We are thrilled by the reception our AI enabled…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

Ebates Acquires Cartera Commerce To Strengthen Performance-Based Marketing and Loyalty Rewards Platform

Ebates.com, the leading online cash back shopping platform has acquired Cartera Commerce, a performance-based marketing, and loyalty rewards solutions provider. The acquisition is aimed to scale commerce revenues from online merchandising and flyer programs. As per the terms of the acquisition deal, Cartera will continue to operate independently as an Ebate’s company. “Ebates is thrilled to join forces with an industry leader like Cartera to provide even richer opportunities to our customers,” said Kevin H. Johnson, CEO…

Salesforce Adds Another Design Studio; Acquires Sequence to Bolster UX Services

Salesforce has closed its acquisition of Sequence, a creative design transformation company. The UX design firm will readily integrate with the CRM development team at Salesforce, complementing customer experience design capabilities. The acquisition deal was announced by Jashojot "Jojo" Roy, CEO at Sequence via corporate blog post. Jojo Roy wrote on his blog post: “Over the past 11 years, we’ve had the incredible opportunity to work with some of the world’s best-known and most innovative companies. Our mission has…

Return Path Acquires ThreatWave to Scale Email Data Intelligence and Security Solutions

Return Path, the leading email data solutions provider, scored a major procurement by acquiring ThreatWave, a peer firm providing data sourcing and provisioning solutions for email deliverability. The acquisition will enable Return Path to secure and scale its existing Email Optimization Suite, enabling marketers to capture all and unique data source parsed from email messages. In short, the convergence will boost email data intelligence based on heightened insights on deliverability issues. “ThreatWave’s global email…

RiskIQ Report: Malvertising Rose by 132% in 2016 over 2015; Threat Actors Use Programmatic Advertising to Target Online Audience

132%. That’s the increase in the instances of malvertising reported across digital landscape in 2016 compared to the preceding year. RiskIQ, a leading online risk monitoring and threat management SaaS provider, has released its latest annual malware detection data card titled, “2016 Malvertising Report”. The report squarely links the ascent of programmatic advertising capabilities to growing number of ad blocker users. Malicious advertising in digital parlance is referred to as “malvertising” (a portmanteau derived from…

Mobile Data Exchange ‘adsquare’ Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans

The leading mobile data exchange platform – adsquare has officially moved into the US, opening its first office in New York. The news was confirmed through a blog post published by adsquare’s Berlin-based Marketing Manager Alexandrina Hadzhiyska. The expansion will allow adsquare to forge US-centric DSP integration solutions in the near future. Read Also: Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories “The United States are the most advanced market and mobile data already plays a…

Centerfield Acquires Performance Marketing Firm Qology Direct Backed by $156 Million Funding

Centerfield Media, an end-to-end marketing, and sales engagement solutions provider announced its acquisition of Qology Direct, a Performance marketing firm. The acquisition was realized with $156 million venture capital financing, part of which has been set aside for future procurements. Qology Direct has been readily absorbed into Centerfield Media operations from Tuesday. “Aligning offerings with Qology Direct to create the largest front-end through back-end marketing platform is transformational for the market and…

ATTRAQT Set to Acquire Fredhopper; Eyes Leadership Position with a Powerful Unified E-Commerce SaaS Platform

ATTRAQT Group, the leading European online search and visual merchandising platform for e-commerce sites, has officially announced its acquisition of a peer firm SDL Fredhopper. The conditional acquisition agreement puts the arrangement at around $25 million, subject to certain adjustments. The addition will enable ATTRAQT to accelerate its objective in becoming a global go-to e-commerce SaaS provider for visual merchandising powered by investment in sales and marketing, customer support and product development. "I am…

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance. With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The…

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and…

NICE Acquires Nexidia; Introduces Nexidia Interaction Analytics®

NICE Systems, the leading customer experience analytics and business intelligence platform, introduced its latest interaction solution, Nexidia Interaction Analytics.  The customer experience management platform announced the new solution following its decision to acquire Nexidia, a leader in provisioning advanced customer analytics.  The joint operation between NICE and Nexidia is likely to churn out more martech-centric tools and solutions in the future. “We are proud to offer the most advanced analytics solution in the…

Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

Ysance, the provider of people-based marketing platform, has announced the launch of Stories™, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories™ at the National Retail Federation's (NRF) Big Show in New York City, January 15-17, 2017. Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the…

Sibyl™ NPS® Software Platform for B2B Customer Experience Launched

Marketers can now manage their brand reputation with better effectiveness than ever before.  Signet Research, Inc., a leading New Jersey-based marketing research firm specializing in media research, introduced the Net Promoter Score (NPS®) software called Sibyl™ for B2B businesses, media companies and brand marketers. Sibyl™ is designed to provide media companies with critical sagacity on how their brands and services are faring among the customers. It will help B2B marketers optimize their campaigns to retain and expand…

B2B Marketing SaaS Platform CaliberMind Joins Terminus Cloud for ABM

CaliberMind, a Colorado-based predictive B2B marketing SaaS platform, has merged its solutions with Terminus Cloud for Account-Based Marketing (ABM) program. CaliberMind offers Persona Builder modules appended into existing CRM and marketing automation platforms. The customer journey orchestration platform will fit into the ABM stack, enabling marketers to track buying signals and handle the complexities of sales acceleration along the B2B buyer’s journey. CaliberMind B2B marketing SAAS platform can be integrated with…

SaaS Veteran Craig Monson Joins Tracking First as VP of Sales; John Boyd Promoted as COO

Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating Officer (COO). Additionally, Tracking First also announced its hiring of Craig Monson as Vice President- Sales. Monson is replacing John Boyd. Monson brings with him an enriching experience from SaaS, digital analytics, sales acceleration and business intelligence among other skills. Craig Monson has previously worked as Enterprise Account…

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

OneSource® Maker Avention Acquired by Dun & Bradstreet for $150 Million

Dun & Bradstreet, Inc., the New Jersey-based B2B data provisioning company, announced its acquisition of Avention, the maker of OneSource® solutions. The acquisition makes Dun & Bradstreet (D&B) a commanding force in the Sales Acceleration market, enabling marketing and research teams to improve user engagement, enhance adoption and productivity, and improve overall business strategy. Avention’s OneSource® solutions offer organizations a clear insight into customer database and market analytics, brought…