Marketing Veteran Heidi Melin is the New CMO at Workfront

Sudipto Ghosh

February 26, 2018

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer

Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront’s CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront’s customer relationships.

At the time of this announcement, Heidi Melin said, “As a previous Workfront customer, I have seen firsthand how Workfront helps enterprises improve the quality and velocity of their work.”

Heidi added, “I am excited to be a part of a company that has built something so transformational and that, I believe, is going to become a must-have system for modern work management.”

Heidi brings over two decades of senior marketing leadership and her reputation for building award-winning marketing teams in the technology industry. She has a proven track record of driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Her knowledge in B2B marketing has enabled her to become a thought leader and a sought out speaker at many industry events throughout the country.

Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys.

Alex Shootman, CEO of Workfront, said, “Heidi is the perfect person to take on the role of CMO here at Workfront. We need a person who is a modern, revenue-centric marketer, who has the knowledge and experience to help Workfront become known globally as the Operational System of Record for managing modern work, and someone with experience in the complexities of marketing to large, global companies. Heidi is that person. She also happens to be one of the most experienced B2B marketers on the planet. Her leadership will be a driving force in the ongoing success of our marketing efforts and will play an integral role in creating demand for Workfront and our products.”

Heidi joins Workfront at an exciting time as the company was recently recognized by Comparably as being among the top 50 companies nationwide for women to work for and named to the Women in Tech Council’s 2018 Shatter List for actively employing measures to help break technology’s glass ceiling. Workfront has also been named to Utah Business Magazine’s Best Companies to Work For and Deloitte’s Fast 500 for five consecutive years, and Forbes Cloud 100 for two consecutive years.

Currently, Workfront provides a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility.