KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide enhanced targeting and analytics capabilities within the Metadata platform.

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By integrating KickFire’s IP-to-company data, Metadata builds on its existing foundation as a premier ad platform by giving its customers the ability to build highly targeted audiences for their ad campaigns and identify the exact companies that have seen their ads across programmatic display networks.

This partnership allows Metadata customers to:

• Understand ad impressions at a company level
• Ensure their customer’s ads are reaching and resonating with high-value target audiences
• Fine-tune their customer’s campaigns to drive higher conversion rates
• Recapture in-market non-converting companies through retargeting campaigns

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“For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. B2B marketers who target their audience with paid social media campaigns are able to scale their activities to revenue faster with Metadata,” stated Jason Widup, VP of Marketing at Metadata. “Our partnership with KickFire deepens our ability to help our customers optimize campaigns to outcomes at unbelievable scale.”

“Over the past few years, we’ve watched Metadata rise up to become a dominant player in the B2B demand generation space,” said Tina Bean, KickFire Co-Founder. “Adding KickFire’s powerful data intelligence allows Metadata to provide unparalleled company-level campaign experimentation and shows its commitment to being a pioneer in this category. We are incredibly proud to be part of Metadata’s best-in-class demand generation platform.”

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