Report provides detailed rankings for ad sellers across Roku, Amazon Fire TV, Google and Apple app stores – including breakdowns by region and device – and highlights Magnite, Comcast’s FreeWheel, InMobi, BidSwitch as top ad platforms based on CTV and mobile open programmatic ad market share.

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku, Amazon Fire TV, Google Play, and Apple app stores.

Pixalate announces rankings for each seller’s estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for CTV and Mobile.

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Top CTV SSPs by Market Share

Here are the leading CTV advertising suppliers on Roku and Amazon Fire TV devices based on estimated market share in July 2022, according to Pixalate:

Roku, North America, July 2022

In the North American market, Xumo had the biggest increase in market share since April 2022, breaking into the top 10.

1. Magnite – 34%
2. FreeWheel – 17%
3. Xandr Monetize – 10%

Amazon Fire TV, North America, July 2022

The ratings for Amazon Fire TV, North America remained mostly stable, with Google AdExchange making the biggest climb on the rankings list.

1. Magnite – 54%
2. FreeWheel – 11%
3. Google AdExchange – 5%

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Top Mobile SSPs by Market Share

Here are the leading advertising suppliers on the Google Play and Apple App mobile stores based on estimated market share in July 2022, according to Pixalate:

Google Play, North America, July 2022

There were minor shuffles in Google’s rankings since April, but the top five companies remain the same.

1. BidSwitch – 20%
2. InMobi – 8%
3. LoopMe – 8%

Apple App Store, North America, July 2022

Moloco moved into the Apple App store top 10, coming in at #2.

1. InMobi – 9%
2. Moloco – 7%
3. Google AdExchange – 6%