Samaaro, a B2B event-marketing SaaS platform, has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors.

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events.

The platform empowers B2B companies to create an amazing brand experience and generate business opportunities in events. The comprehensive platform is useful for those who are looking for a technology solution to create a memorable event experience, boost customer engagement, expand leads funnel, and increase ROI through event marketing.

Purnank Prakash, Founder and CEO of Samaaro said, “5 Million businesses participate as sponsors and exhibitors annually in events globally. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers. Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions, we maximize lead generation and thus optimize the sales funnel for these businesses.”

He further added, “Launched in June 2020, Samaaro has been leveraged by 1000+ global brands like Salesforce, Queen’s University and Informa Markets. In the last 2 years, we’ve hosted 1 million attendees from 150 countries and grown our revenues 300% YoY.”

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Mayank Banka, the Founder & President of Samaaro said, “So far, we have been extremely focused on finding our PMF. Healthcare and education are the top performing industries for us and we’ve seen strong organic traction.”

He further added, “Next, we intend to build a super suite of event marketing solutions focused on summits, exhibitions and trade shows. The funds will help us build a leadership team to establish Samaaro as a leading brand in the event-tech space.”

Vikrant Varshney Co-Founder & Managing Partner of SucSEED Indovation Fund, said, “The global MICE industry is currently valued at over a trillion dollars and growing at a CAGR of about 13%. Samaaro has a very unique value proposition to deliver and their approach of leveraging tech and the present global opportunity will surely make it one of the top in the industry. Samaaro has built a strong client base of 1000+ brands on the platform including Salesforce, Huawei, AWS, and Qualcomm, etc., and we feel excited to back their growth story.”

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