Finding it hard to run your B2B podcasts? Worry not, we have you covered!

“Don’t bore people. Do not worry too much about replicating someone else’s formula. Be original with the way you podcast.” – James Schramko”

Being a podcaster, your primary focus should be to produce the best possible content to your listeners in an easy to consume manner. Are you already doing it right? If you already have a three-month calendar of topics to cover, guests to interview, and strategies for channel promotion…you also need a good podcast tool.

Don’t be oblivious of the fact that covering the technical side of a B2B podcast is an important part of the entire process and delivery. Remember that you are competing with every podcast out there and one could agree that there are far too many in today’s market. A poor-quality podcast listener experience will make it further difficult to popularize it.

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Here are a few of the top podcasting tools from around the world along with their most prominent features. 

Libsyn

We start with Libsyn, which started with its podcast hosting much before podcasts went mainstream. It is indeed one of the original podcast hosts, and it proudly serves thousands of happy customers including celebrities, podcasts network, and media companies. 

Some of the top features of the tool are: 

• Easy distribution and audience statistics to analyze what is working and what is not. 
• Options to monetize video with the help of premium content subscription. 
• Enterprise offering and customized services. 

Buzzsprout

Having helped more than 1,00,000 clients to start their podcast channel, Buzzsprout offers the easiest way to host, promote and track your podcast. Creating, uploading, and publishing podcasts through Buzzsprout is like a cakewalk. Some of the prominent features of the tool are: 

• It is quick to use and has a simple interface. 
• Comes with an import tool that takes no time in migration 
• It has a unique feature of video highlights, by which marketers can choose which section of the video needs to be highlighted. 
• Omni-channel marketing approach. 

Podbean

Podbean is a well-known podcast channel for its unlimited podcasting options. Podcast makers flock to Podbean for its flexibility, unmetered bandwidth, and unlimited storage. It has been serving its clients for a decade, and they specialize in creating podcasts through limitless hosting. 

Some of the other notable features of the tool are: 

• Easy distribution of podcasts to Google Play, Amazon Alexa, Spotify, iTunes, and other major apps and directories. 
• Comes with some brilliant tools to grow and monetize podcasts in their sponsorship marketplace and premium content service. 
• They also have a free YouTube version of their podcast. 

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Podcast.co

Podcast.co is a relatively new company, but its friendly interface has made it popular among all. Since its inception in 2019, the tool has made quite an impression on marketers, and it has already become a go-to platform for professional podcasters. 

Some of the notable features of the tool are: 

• Podcast transcription and listener analytics. 
• Options to embed players on your website. 
• It uses an intercom on its website, which in turn replicates an efficient and cheerful environment for the co-workers. 
• It offers a database of helpful tech articles to connect with guests and hosts for interviews and shows. 

Castos

Using Castos for your podcasts will open doors to audience growth. Not only the tool offers unlimited storage of podcasts, but it has other features like unmetered bandwidth, built-in audiogram, and brilliant transcription features. It is also a perfect solution for WordPress users. 

• Install its WordPress Plug-in, and you can directly publish your podcasts series from your website. 
• It offers options for private podcasts and premium content. 
• Private podcasting is a great way to monetize any of your B2B shows. 

Given the state of B2B marketing, Podcasts should be an integral part of any modern marketing campaign. Podcasts are critical for B2B marketers because: 

• While a user only stays at a blog for not more than 37 seconds, podcasts can hold the attention of the same user a little longer. So, podcasts mean higher engagement. 
• Podcasts account for approximately 10% of all the content consumed by millennials and it is going to grow in the future. 
• It offers unique ways to learn new things, be entertained, to inspire, and act as a great source of news. 

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Building a successful podcast strategy requires skills, experience, and the right tools. What do you keep in mind when setting in place your podcast strategy?